Task 1 - Promotional Package Deadpool The Blair Witch Project

1. Promotional Package
Zachariah Mwanza

2. What is a Promotional Package?
• It is a promotional campaign that is used to raise customer awareness of a
product (e.g Film, Song, Game)
• A Promotional Package often includes a wide range of medias (e.g. Film
Posters, Sponsorships and Film Reviews)
• It is a very important piece to make a product successful highly used in the
marketing process.

3. Promotional Package Examples
• Reviews (AVClub)
• Blogs
• Merchandise
• Cinema Trailers
• Pre-Screening
• Merchandise
• Official Website

4. Promotional Package - Deadpool
• Magazine Cover – Deadpool
actor Ryan Reynolds being the
main feature of Empire and
Total Film magazine covers.

5. Promotional Package - Deadpool
Trailer
Official Trailer of Deadpool
which is shown at Cinemas, TV
and online advertisements.

6. Promotional Package - Deadpool
Interview
Ryan Reynolds of Deadpool
being interviewed on IGN which
is broadcasted on YouTube.

7. Promotional Package - Deadpool
Billboards
Deadpool film in range of places
to advertise catches potential
cinema viewers attention.

8. Promotional Package - Deadpool
Official Poster
Deadpool (2016) Official poster

9. Promotional Package – The Blair
Witch Project
Magazine
Magazine Cover – The Blair Witch
Project. Directors Daniel Myrick,
Eduardo Sanchez being the main
feature of the well known Time
magazine.

10. Promotional Package – The Blair
Witch Project
Trailer
Official Trailer of The Blair Witch
Project which was shown on TV.

11. Promotional Package – The Blair
Witch Project
Interview
Heather Donahue of The Blair
Witch Project being interviewed.

12. Promotional Package – The Blair
Witch Project
Poster
Poster in range of places to
mimic real life missing people
posters unique form of
marketing.

13. Promotional Package – The Blair
Witch Project
Official Poster
The Blair Witch Project (1999)
Official poster

14. Film Genre