The document provides biographies of the musicians and producers involved in Jack Johnson's album "In Between Dreams". It discusses Zach Gill's background growing up near the coast and being influenced by his grandmother and father's music. It also profiles Adam Topol's career as a drummer from the 1970s onwards, including his collaborations with Jack Johnson. Finally, it discusses producer Mario Caldato Jr.'s background producing albums for The Beastie Boys and Jack Johnson.
Best Artist Rep interviews Neo-Soul/Gospel Artist Micah Lee.
Also learn about new musical talent and the hottest live acts from all around! This is a Global Movement!
General
Choose and up-and-coming musical act to represent
Research several music publishing companies and find the one that is the best match for your artist
Present the artist in your paper
Choose a song that you think the publishing company would be interested in and provided a link to the song in your paper
Present the company and explain why the company you chose is a good fit
Explain how you would go about contacting the company and draft a professional letter pitching your artist to the publishing company
Be sure to cite all of your sources properly by using APA format on your reference page
Presenting the Musical Act
I encourage you to choose the 3000+ Climbing artist you are working with in Jenny’s class
Include a headshot and/or photos of your artist
Describe the genre of your artist
Provide links to the artist's social media in addition to their social media stats
Include a short biography of the artist
Explain how you discovered the artist
Presenting the Song
Include a link to one of your artist's songs in your paper
Explain where the placement of this song would be appropriate (e.g. movie, video game, commercial, sung by artist X, etc.)
Explain how the publishing company you chose may be able to help you place the song
Presenting the Music Publishing Company
Provide a description and history of the company
Describe what services the company could provide to your artist
List some artists they currently represent
Explain why the company you chose is a good fit for your artist
Pitching the Artist to the Company
Research name and email of contact person(s) at the company and present this to the class
Explain how you found that information
Draft a professional letter that you would hypothetically send to the contact person at the publishing company soliciting your artist
Please include the professional letter on the second to last page of your paper (right before your reference page)
This issue introduces a hot new artist out of Canada and over 80 pages of unsigned talent! From Hip-Hop to Pop, R&B to Gospel, and from Rock to Jazz, Best Artist Rep has the inside scoop on the next artists to blow!
Best Artist Rep interviews Neo-Soul/Gospel Artist Micah Lee.
Also learn about new musical talent and the hottest live acts from all around! This is a Global Movement!
General
Choose and up-and-coming musical act to represent
Research several music publishing companies and find the one that is the best match for your artist
Present the artist in your paper
Choose a song that you think the publishing company would be interested in and provided a link to the song in your paper
Present the company and explain why the company you chose is a good fit
Explain how you would go about contacting the company and draft a professional letter pitching your artist to the publishing company
Be sure to cite all of your sources properly by using APA format on your reference page
Presenting the Musical Act
I encourage you to choose the 3000+ Climbing artist you are working with in Jenny’s class
Include a headshot and/or photos of your artist
Describe the genre of your artist
Provide links to the artist's social media in addition to their social media stats
Include a short biography of the artist
Explain how you discovered the artist
Presenting the Song
Include a link to one of your artist's songs in your paper
Explain where the placement of this song would be appropriate (e.g. movie, video game, commercial, sung by artist X, etc.)
Explain how the publishing company you chose may be able to help you place the song
Presenting the Music Publishing Company
Provide a description and history of the company
Describe what services the company could provide to your artist
List some artists they currently represent
Explain why the company you chose is a good fit for your artist
Pitching the Artist to the Company
Research name and email of contact person(s) at the company and present this to the class
Explain how you found that information
Draft a professional letter that you would hypothetically send to the contact person at the publishing company soliciting your artist
Please include the professional letter on the second to last page of your paper (right before your reference page)
This issue introduces a hot new artist out of Canada and over 80 pages of unsigned talent! From Hip-Hop to Pop, R&B to Gospel, and from Rock to Jazz, Best Artist Rep has the inside scoop on the next artists to blow!
The October Issue of Best Artist Rep Magazine focuses on the music of the Hood. We wanted authentic, and we got it! Check out this issue of Best Artist Rep Magazine today!
S.C.R.D. is named after Sweet Chuck and Ravin Dave, the two principal members of the musical group based in Gramercy, Manhattan. Together they infuse old skool beats, live instrumentation and witty, humorous and satirical lyrics to take fans on a journey through heartbreaks with an ebullience for life and the thirst for adventure. Their collaboration between each other, thrives off co-collaborating with local musicians, friends and fans they lure into their musical tsunami, which helps drive their artistic creativity to new heights.
Music is a universal language that speaks to people of all ages, races, and cultures. At the heart of every great piece of music, lies an artist that brings their creativity to the soundboard. One of those artists is Hit Boy. Hit Boy is a mastermind behind the soundboard who has shown incredible talent and versatility in the music industry.
For my Instructional Design class we had to remake a training manual for a company called, Blue Globe. We had to redesign the look of the manual to make it look like a workbook.
This is our advertising campaign for Tazo Tea. As a group of five people we created an ad campaign by developing the tagline "We've got your blend". As well as creating a situation analysis, competitor analysis, and developing a target market.
R2C Group Request for Proposal- SpotifyDeanna Nanni
The interns were given an intern project and we had to create a "New Business Pitch" answering an RFP. In this document you will see the media plan for digital, Out of home, and TV. The budget breakdown and our competitor mix.
In my "Advertising Copyright and Art Direction" class I had to create a healthy food truck business. I was to create a logo describing my business. My business is a smoothie food truck and it is located at the beach. It is called "Beachin' It".
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
6. Mario Caldato, Jr. – Producer
Born in Brazil, moved to Los Angeles
with his family in 1963. Mario Caldato
Jr. the man behind creating music
through keyboards and percussion. He
is a well-known producer and
engineer who has worked with “The
Beastie Boys” and “Jack Johnson”. His
talent began with a Silverstone Organ.
Throughout the years he dabbled in other instruments, built studios, and toured in
Jamaica. Shortly after, his renowned skills bought him to engineer the second album
for the Beastie Boys. Alongside the Beastie Boys, he also worked with Marcelo D2,
and produced three Jack Johnson Albums: On & On, In Between Dreams, and From
Here to Now to You. Johnson said Caldato convinced him to build a studio in his
garage and record in Hawaii. The music they make together is mellow and laidback.
Deanna Nanni
10. Sitting, Waiting, Wishing for Sustainability
Jack Johnson’s sophomore album generated sales over a million, and the third album
is projected to generate more sales. However, its not the impact on his career that
Johnson cares about so much as the impact it will have on the environment.
Johnson’s junior album In Between Dreams was recorded in Hawaii at Johnson’s own
Mango Tree Studio. After finding a house in Hawaii for him and his family, the idea
came about to build a sustainable recording studio. To make this dream come to life,
he contracted his brother to build the studio in Johnson’s garage. He was able to ride
the waves during the day and produce with his band at night. The studio provides
peace of mind as it runs on 100% solar power in addition to the album cover being
printed on recycled paper.
Deanna Nanni
11. Break of a Wave
The world-touring singer Jack Johnson’s third studio release In Between Dreams
might not have actually happened had it not been for his successful career as a pro-
surfer. Growing up on the shores of Oahu, Johnson began surfing pretty much as
soon as he learned to swim. “It's like when you get your first bike,” Johnson explains,
“You get your first surfboard in Hawaii when you're about 5 years old, and
everybody starts surfing.” With the legendary Banzai Pipeline just steps from his
house, the talented kid was surfing the infamous waves since age 12. After being
invited to surf in the Pipe Masters competition at age 17, Johnson was injured in a
season-ending accident. This break from the waves allowed Johnson to get in touch
with his inner musician and further develop his style as an artist. He first used this
musical talent to score the surf movies he was filming in college. “People started
telling me that they really liked the soundtracks of the films and wondered if we
were going to put them out, so I just started kind of recording stuff with my four-
track and passing it around to friends. Next thing I knew, there were people over in
Florida and Texas with my bootlegs--it was crazy!”
Trevor LaRose
14. What Would Jack Johnson Do?
(W.W.J.J.D)
Jack Johnson created a sustainable practice called, All at Once. The purpose of this
campaign is for Jack and his crew to take actions to minimize the environmental
impact of their tour. The All At Once campaign supports non-profits and engages
fans in the realms of sustainable local food systems and plastic free initiatives.
W.W.J.J.D- “Water “
Q: When performing on stage, it is very easy to get dehydrated and the first thing a
band member wants to do is grab a water bottle. Fans are also dancing and singing
along in the audience and are craving water. But, water bottles are bad for our
environment. What would Jack do in this situation?
A: Jack and his crew eliminated the use of single-use plastic water bottles on tour by
filling up at backstage water refill stations. Fans could even fill up their own water
bottles for free at the All At Once Water Stations that were located in the venues.
Jack even created a reusable bottle called ‘Klean Kanteen’ and fans can purchase the
bottle at the shows.
W.W.J.J.D- “Recycle and Waste Reduction”
Q: Tours generate an enormous amount of trash at every show and stop they make
along the way. Whether it’s from the food and drinks consumed at the venue, or
from the flyers used to promote the shows, waste from a tour can have a huge
environmental impact. To combat this problem, what would Jack do?
A: Jack Johnson tour crew worked with venue operators to make every effort
towards a zero waste tour through recycling, composting, and other waste diversion
efforts to reduce the amount of waste headed for the landfill.
Fans supported this initiative by participating in recycling and composting on site.
W.W.J.J.D- “Travel”
Q: While traveling, tour busses and cars shuttling artists and their teams around the
country consumes a huge amount of fuel. Big tour busses also generate a lot of
harmful carbon dioxide that they pump into the air. What would Jack and his fans do
to help lessen the environmental impact of travelling around the country?
15. A: Sustainable biodiesel was used to fuel tour trucks, buses and generators
throughout North America. Ground and sea freight was used for shipping gear in an
effort to further reduce the tour’s carbon footprint.
Fans saved gas, money and reduced their carbon footprint by carpooling, utilizing
shuttles, mass transit, and by riding bikes to get to the show. They also linked up
with friends via the Jack Johnson Ride-Share Program on ZimRide in North America.
W.W.J.J.D- “Catering and Concession”
Q: Fresh, wholesome, organic food can be hard to find at a concert or festival. Eating
the food found at most venues could be costly and unhealthy. What would Jack do to
ensure healthier food options are available in addition to creating a low
environmental impact of getting it to the venues?
A: As part of a farm to stage catering program, Jack Johnson tour crew worked
directly with local farms and purveyors to source locally grown organic foods.
In North America you can check out www.eatwellguide.com, in the UK explore
www.soilassociation.org/goodfoodforall, and in Australia visit
www.sustainabletable.org.au to find fresh, local and sustainable food options at
restaurants, farmer’s markets, CSA’s and stores in your area.
W.W.J.J.D- “Eco Friendly Concert Merchandise”
Q: While concert merchandise can be a great way to remember a show or
commemorate your favorite artist, it can create a lot of waste and is generally made
by environmentally harmful practices. What would Jack do to provide his fans with
cost-effect merchandise that has a minimal environmental impact?
A: All tour merchandise was made from sustainable materials with a focus on
reusable and renewables. Jack Johnson tour crew used reusable water bottles and
bags to reduce plastic waste.
Exclusive Jack Johnson ‘Klean Kanteen’ reusable water bottles, up cycled tote bags,
recycled paper tour posters and shirts made with 100% Organic cotton t-shirts are
available for purchase.
W.W.J.J.D- “Carbon Offsets”
Q: Things like lighting, power for equipment, and visuals on stage use up a huge
amount of electricity and ultimately create a large amount of CO2 emissions. On a
large tour with multiple stops, this waste of energy can really add up. What would
Jack do to minimize the carbon footprint left by touring around the world?
20. Don’t Let Your Dreams Be Dreams
As a musician, producer, surfer, and philanthropist, one might say the
famously laid-back singer-songwriter Jack Johnson is living many dreams. Johnson,
however, wouldn’t quite put it that way. A former professional surfer, Johnson takes
on his many pursuits as they roll in, much like his view of the waves out on the
ocean. Starting out surfing the shores in his back yard as a kid, he quickly moved up
the ranks to become a professional surfer by age 17. After a season-ending injury
cast him bedridden for the better part of the summer, Johnson picked up the guitar
and honed in on his skills.
Growing up surfing on the Hawaiian island of Oahu, Johnson has always felt
connected to the environment. His admirable eco-centric attitude can be can be seen
in his backyard organic garden and homemade rain-catch he built with his kids all
the way down to his tour riders. Before playing at a venue, Johnson requires each
venue to install compact fluorescent light bulbs and insists that all organic waste be
compacted after the show. He claims his green-focused tours stemmed from time he
spent touring with Pearl Jam and Willie Nelson early on in his musical career. "We
could stop touring altogether to have the smallest impact," says Johnson, "But the
greater impact could be to find ways to make the industry more responsible."
After riding the wave to success on his first album Brushfire Fairytales,
Johnson felt it was time to bring his recordings back to his home in Oahu where he
built his own recording studio Mango Tree Studio. This was a very personal project