Public relation
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Public relations involves strategic communication to build beneficial relationships between organizations and their stakeholders. A PR department aims to cultivate a positive company image by planning promotional campaigns and events, facilitating interviews, distributing press releases and statistics, and organizing press conferences, to accommodate favorable media opportunities.
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Public Relation
Public relations is the management of communication between an organization and its key audiences to build and maintain a positive image. It involves evaluating public opinions, formulating communication policies, coordinating programs, and fostering goodwill through two-way communication. The aim of public relations is to persuade audiences like the public, investors, partners and employees to maintain a certain viewpoint about the organization through activities like speaking at conferences and working with the press. Some of the major functions of public relations are community relations, employee relations, product public relations, and financial relations.
Public Relations
Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.
Lecture 8: Intro to PR
This document provides an overview of public relations, including its objectives, roles, and similarities and differences compared to journalism and marketing. It discusses the types of writing, production, research, and special events involved in PR. It also outlines different types of PR jobs in corporations, agencies, government, and non-profits. The document concludes with desirable qualities for PR practitioners and announcements for upcoming class activities.
Powerpoint presentation on public relation
This is Powerpoint presentation on public relation (PR) and its Importance,Meaning,Definition and its Role....
Public Relation & PR Tools
The document discusses public relations and PR tools. It defines public relations as a planned process to influence public opinion through sound character, proper performance, and two-way communication. It lists the functions of PR as including press relations, product publicity, public affairs, lobbying, and investor relations. It also discusses the roles, impacts, benefits, and challenges of public relations as well as major PR tools.
History & functions of Public Relations
It is the deliberate planned & sustained effort to establish & maintain mutual understanding between an organization and its public
Public relation
Public relations is a management function that deals with public issues and building positive images. An important component is publicity, which uses unpaid media coverage to attract attention to products and services. The objectives of PR include promoting goodwill, new products, and providing information to employees and stakeholders. PR tools include press releases, newsletters, interviews and sponsored events. PR strategies can be proactive by creating detailed plans or reactive by addressing weaknesses. Publicity is a form of non-personal communication used to generate interest in people and products through the media. Corporate advertising builds confidence in a company among consumers and businesses to promote positive reputation.
internal and external public relations
Internal PR involves managing communication within an organization between employees and management. It is important for effective external PR, as internal buy-in and cooperation are needed. Tips for internal PR include establishing clear roles and responsibilities, praising employees, and giving feedback. External PR manages communication between an organization and outside audiences like the media and customers. Both internal and external PR teams work together on strategies and messaging while focusing on different stakeholder groups. Effective communication internally and externally is vital for an organization's success.
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Public Relation
Public relations is the management of communication between an organization and its key audiences to build and maintain a positive image. It involves evaluating public opinions, formulating communication policies, coordinating programs, and fostering goodwill through two-way communication. The aim of public relations is to persuade audiences like the public, investors, partners and employees to maintain a certain viewpoint about the organization through activities like speaking at conferences and working with the press. Some of the major functions of public relations are community relations, employee relations, product public relations, and financial relations.
Public Relations
Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.
Lecture 8: Intro to PR
This document provides an overview of public relations, including its objectives, roles, and similarities and differences compared to journalism and marketing. It discusses the types of writing, production, research, and special events involved in PR. It also outlines different types of PR jobs in corporations, agencies, government, and non-profits. The document concludes with desirable qualities for PR practitioners and announcements for upcoming class activities.
Powerpoint presentation on public relation
This is Powerpoint presentation on public relation (PR) and its Importance,Meaning,Definition and its Role....
Public Relation & PR Tools
The document discusses public relations and PR tools. It defines public relations as a planned process to influence public opinion through sound character, proper performance, and two-way communication. It lists the functions of PR as including press relations, product publicity, public affairs, lobbying, and investor relations. It also discusses the roles, impacts, benefits, and challenges of public relations as well as major PR tools.
History & functions of Public Relations
It is the deliberate planned & sustained effort to establish & maintain mutual understanding between an organization and its public
Public relation
Public relations is a management function that deals with public issues and building positive images. An important component is publicity, which uses unpaid media coverage to attract attention to products and services. The objectives of PR include promoting goodwill, new products, and providing information to employees and stakeholders. PR tools include press releases, newsletters, interviews and sponsored events. PR strategies can be proactive by creating detailed plans or reactive by addressing weaknesses. Publicity is a form of non-personal communication used to generate interest in people and products through the media. Corporate advertising builds confidence in a company among consumers and businesses to promote positive reputation.
internal and external public relations
Internal PR involves managing communication within an organization between employees and management. It is important for effective external PR, as internal buy-in and cooperation are needed. Tips for internal PR include establishing clear roles and responsibilities, praising employees, and giving feedback. External PR manages communication between an organization and outside audiences like the media and customers. Both internal and external PR teams work together on strategies and messaging while focusing on different stakeholder groups. Effective communication internally and externally is vital for an organization's success.
Public Relation
Public relations (PR) involves shaping and maintaining a positive image for a company, organization, or individual in the eyes of various audiences. PR professionals work behind the scenes to position clients favorably through tools like press releases, media outreach, and researching public opinion. PR has several advantages over advertising, including being more targeted and cost-effective at reaching audiences, and helping with efforts like product launches and image building. Key differences between PR and advertising are that PR focuses on shaping perceptions rather than direct selling, and relies on securing free publicity rather than paid placements.
Advertising Theories
The document discusses several theories related to advertising including:
1) Uses and Gratification theory which explores how people use media to fulfill personal needs like diversion, relationships, and identity.
2) Reception Theory which examines how audiences interpret media messages as dominant, negotiated, or oppositional readings.
3) Moral Panic theory defined as intense public fear around a perceived threat and the five factors required for a moral panic.
4) Several models for understanding consumer behavior and effective advertising approaches like the Marketing Mix, Hierarchy of Effects, Means-End theory, and Leverage Points.
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Public relations involves building good relations with various stakeholders to obtain favorable publicity and promote a company's image and products. It provides benefits like influence and reach but lacks direct control and guaranteed results. An effective PR strategic plan identifies objectives, target audiences, tactics, resources, and evaluation methods. Key PR department functions are press relations, product publicity, public affairs, and investor relations. Major PR tools include news, speeches, events, written materials, and social media to engage stakeholders and generate buzz.
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An advertising agency is an independent business that creates and handles advertising campaigns for clients. It provides services like research, planning, creative work, media selection, and more. Key departments include account services, creative teams, media planners, production, and researchers. Account services manage client relationships while creative teams develop concepts and ads. Media planners choose appropriate media placements and negotiate deals. Production oversees ad creation. Researchers assess markets and test ideas. Agencies can be full-service and provide all advertising functions, creative boutiques focusing on design, specialized in specific areas, or in-house serving one company.
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Public relations involves creating mutual understanding between an organization and its publics, managing reputation, and obtaining favorable publicity to build a good corporate image. Key public relations functions include press relations, product publicity, public affairs, lobbying, and investor relations. Public relations tools encompass written materials, audiovisual content, identity materials, digital marketing, and public service activities. Public relations officers plan programs, write and edit materials, conduct media and community relations, handle corporate identity production, and research and evaluate public perceptions.
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This document provides an overview of a training program on public relations. The program was sponsored by the UNDP and DOPT of the Government of India. It was prepared by faculty at the Anna Institute of Management in Chennai.
The training aims to impart professional public relations skills to government officials, as PR is an essential part of public policy and services. The program objectives are to explain PR concepts and importance, develop PR programs, maintain media relations, and explain the importance of organizational image.
The target group for the training is senior government officials. The content will cover topics like PR concepts, PR programs, organizational image, communication, media relations, and success traits.
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Public relations
Public relations (PR) involves building good relations with a company's stakeholders through favorable publicity and maintaining a positive corporate image. The objectives of PR include promoting goodwill, informing employees, and countering negative publicity. PR manages a company's reputation through awareness, education, relationships, and branding using tools like publicity. PR improves credibility and reaches target audiences cost-effectively, but benefits are difficult to quantify and require skilled management. While marketing and advertising promote specific products and services, PR promotes the overall organization.
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Public relations has existed in some form for thousands of years, dating back to ancient civilizations trying to manage public opinion and perceptions of their rulers. While the term "public relations" was coined more recently, the fundamental elements of informing people, persuading people, and integrating people have long been practiced. The document then outlines several key eras in the development of public relations as a field from the 19th century onward, provides definitions of public relations, and discusses ancient and historical examples of public communications and relationship management that can be considered early forms of public relations.
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The document defines advertising and discusses its importance and role in brand promotion. It provides definitions of advertising as a paid, non-personal form of communication from an identified sponsor using mass media to influence an audience. Advertising creates brand awareness, interest, and drives consumers to shops. It is an effective way to communicate with a large audience and helps create brand image. The document also discusses best practices for effective advertising, such as being informative, entertaining, memorable, and standing out from competitors.
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The document provides information about writing for public relations. It discusses what public relations practitioners do, which includes communicating information from organizations to target audiences in a clear manner. It also outlines typical career paths in public relations and the types of tasks and activities public relations professionals engage in during a typical work week, such as writing news releases, pitching stories to journalists, and engaging with community members. The document also presents models for the public relations process and different types of media channels used in public relations.
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The document discusses several theories related to advertising including:
1) Uses and Gratification theory which explores how people use media to fulfill personal needs like diversion, relationships, and identity.
2) Reception Theory which examines how audiences interpret media messages as dominant, negotiated, or oppositional readings.
3) Moral Panic theory defined as intense public fear around a perceived threat and the five factors required for a moral panic.
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Public relations involves building good relations with various stakeholders to obtain favorable publicity and promote a company's image and products. It provides benefits like influence and reach but lacks direct control and guaranteed results. An effective PR strategic plan identifies objectives, target audiences, tactics, resources, and evaluation methods. Key PR department functions are press relations, product publicity, public affairs, and investor relations. Major PR tools include news, speeches, events, written materials, and social media to engage stakeholders and generate buzz.
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Public relations involves creating mutual understanding between an organization and its publics, managing reputation, and obtaining favorable publicity to build a good corporate image. Key public relations functions include press relations, product publicity, public affairs, lobbying, and investor relations. Public relations tools encompass written materials, audiovisual content, identity materials, digital marketing, and public service activities. Public relations officers plan programs, write and edit materials, conduct media and community relations, handle corporate identity production, and research and evaluate public perceptions.
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The training aims to impart professional public relations skills to government officials, as PR is an essential part of public policy and services. The program objectives are to explain PR concepts and importance, develop PR programs, maintain media relations, and explain the importance of organizational image.
The target group for the training is senior government officials. The content will cover topics like PR concepts, PR programs, organizational image, communication, media relations, and success traits.
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If you're searching for a career or trying to promote your company, you may have questions about advertising vs. public relations. These two industries are very different even though they're commonly confused as being one and the same. The following ten properties just scratch the surface of the many differences between advertising and public relations.
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Public relations (PR) involves building good relations with a company's stakeholders through favorable publicity and maintaining a positive corporate image. The objectives of PR include promoting goodwill, informing employees, and countering negative publicity. PR manages a company's reputation through awareness, education, relationships, and branding using tools like publicity. PR improves credibility and reaches target audiences cost-effectively, but benefits are difficult to quantify and require skilled management. While marketing and advertising promote specific products and services, PR promotes the overall organization.
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This document provides an overview of public relations strategies and models. It begins with definitions of public relations, including it being a management function aimed at building mutually beneficial relationships. It then describes four models of public relations: press agentry/publicity, public information, two-way asymmetrical, and two-way symmetrical. Next, it discusses the importance of internal communication within an organization to provide information, feedback, and support to employees.
Public Relations History
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This PR campaign document proposes a marketing campaign for "Oye Hoye", a brand of potato chips, to help it compete with leading snack brands and become a market leader. The campaign aims to build an "Oye Hoye Community" by engaging the public through various interactive initiatives. These include opening stores offering free merchandise with purchases, launching a Facebook app for discounts, donating to cancer hospitals based on sales, sponsoring cricket matches by providing tickets to those who buy Oye Hoye packs, and offering factory tours. The campaign will use cricketers Shoaib Malik and Sania Mirza as its ambassadors.
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The document defines advertising and discusses its importance and role in brand promotion. It provides definitions of advertising as a paid, non-personal form of communication from an identified sponsor using mass media to influence an audience. Advertising creates brand awareness, interest, and drives consumers to shops. It is an effective way to communicate with a large audience and helps create brand image. The document also discusses best practices for effective advertising, such as being informative, entertaining, memorable, and standing out from competitors.
Writing for Public Relations
The document provides information about writing for public relations. It discusses what public relations practitioners do, which includes communicating information from organizations to target audiences in a clear manner. It also outlines typical career paths in public relations and the types of tasks and activities public relations professionals engage in during a typical work week, such as writing news releases, pitching stories to journalists, and engaging with community members. The document also presents models for the public relations process and different types of media channels used in public relations.
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Public relations objectives should be specific, measurable, attainable, realistic and timely. Objectives define the desired outcome of a PR campaign, such as shifting public opinion or increasing awareness. Effective objectives target a specific public and specify the desired change in knowledge, opinions or behaviors, along with the timeframe for accomplishing the change.
PR- PUBLIC OPINION, ATTITUDES AND PERSUASION
This document discusses key factors that influence and shape public opinion, including environmental factors, attitudes, values, mass media, interest groups, government, opinion leaders, and public opinion polling. It explains that public opinion is constantly evolving as people's opinions are formed and revised on various public issues, figures, and organizations. Opinion leaders and different groups play important roles in framing issues and attempting to sway public opinion.
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Public relations involves managing a company's image and reputation through planned communication with the public. It aims to influence opinion and behavior through relationships. The document traces the origins and evolution of the PR industry from individual publicists in the early 1900s to the professionalization of the field. It discusses key figures like Ivy Lee and Edward Bernays and how their work developing media and public outreach techniques shaped the practice of PR. The document also distinguishes PR from publicity and propaganda and outlines some common PR functions.
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Television advertising began in 1941 with a Bulova watch commercial and has since grown to a $175.4 billion global industry in 2016. Television accounts for 38% of total advertising spending and is the second fastest growing market in Asia. Effective TV ads utilize various forms like animation, documentaries, and testimonials to reach large audiences through mass coverage and sensory appeals. Strategic use of elements like camera angles, music, and editing help TV ads connect with viewers.
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This document provides an introduction to advertising. It defines advertising as paid communication through mass media to connect an identified sponsor with a target audience. The five basic components of advertising are that it is paid, identifies a sponsor, tries to persuade, reaches a large audience, and is conveyed through mass media. Advertising has the functions of informing, persuading, and reminding audiences while building brand awareness, creating images, and providing incentives. The document traces the history of advertising from ancient times to modern radio and television and outlines key concepts like strategy, creative ideas, execution, and use of media channels. It also discusses the roles of advertising in marketing, communication, the economy, and society.
History of advertising
Advertising began in newspapers in the 17th century, announcing new books and plays. The Industrial Revolution increased mass production, creating a need for manufacturers to advertise to new markets. New printing technologies made newspapers cheaper and more widespread, allowing advertisements to grow larger. Pears Soap pioneered image-based advertising using "fine art" to promote quality and simplicity. Early advertising agencies emerged to promote products to crowded marketplaces, using copywriting and branding like the Arrow Shirt Man. Advertising expanded through posters for causes and wartime propaganda, and television commercials launched in the 1940s, pioneering commercial breaks.
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Delivering the Forth Replacement Crossing (Lawrence Shackman) SCOT100915
Delivering the Forth Replacement Crossing (Lawrence Shackman) SCOT100915
Agile Project Management - everything you want to know but were afraid to ask...
Agile Project Management - everything you want to know but were afraid to ask...
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Case study 1
The Hong Kong Tourism Board promotes Hong Kong as a unique destination that blends Eastern and Western culture. It tailors its marketing strategies based on thorough market research. As part of this effort, it launched an animated online video called "Mr and Mrs Incredible" to promote Hong Kong's Winter Fest celebrations. The video featured the couple touring snowy parks and events and was shown on the HKTB website and social media from November 2010 to January 2011.
Digital Mission NYC 2014 - Company Lookbook
Digital Mission to New York 2014, organised by international tech trade experts Chinwag, ran 17-21 Feb 2014 to coincide with Social Media Week New York.
It was organised in conjunction with UK Trade & Investment New York and featured 15 of the UK's top tech startups and agencies taking part in a week-long programme of meetings, briefings, networking and pitch events.
Digital Mission trips are designed specifically for tech startups to understand the opportunities and challenges of entering or expanding into a new market and builds on over eight years of trips.
For more information see: http://digital-mission.org
Want some help planning a trade mission, drop a line to: help@chinwag.com
Digital Mission brochure NYC 2014
This document provides information about a Digital Mission trip taking place from February 17-21, 2014 in New York City. The mission is a collaboration between UK Trade and Investment (UKTI) London and New York and is organized by Chinwag and Digital Mission. It will coincide with Social Media Week New York. The mission aims to support UK digital companies expanding internationally by helping them understand foreign markets, attract investment, find partners, and develop business relationships. The document includes details about participating UK companies and their products/services. It also outlines the agenda for meetings, visits, and networking opportunities during the mission.
The Honey Partnership - Super Creds
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
Marketers With A Story - Content Marketing Awards - Content Marketer of the Year
Marketers With A Story - Content Marketing Awards - Content Marketer of the YearContent Marketing Institute
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.Katrina d portfolio_slideshare14
This document describes experience-oriented services and discovery centres that could provide new laundry services. Research included observing how people do laundry currently, trends that could impact laundry habits, and generating future scenarios. One scenario involved laundry service bars and centres located in urban and travel areas. The document also summarizes two case studies, one involving reviving a market in Brixton through community events and new businesses, and another describing a mobile learning program between a university and mobile organization.
Creating Customer Value Through Social Media
As the most-popular online activity, social media represents a fundamental shift in the way people communicate with each other and with businesses. The gateway into social media conversations via corporate social responsibility (CSR) initiatives represents a relatively low-risk usage of social media by financial institutions. However, financial institutions are now borrowing from the pages of companies in other industries, as well as leveraging their core competencies, to accomplish objectives beyond gaining attention and brand-building that CSR initiatives address.
Digital case studies
The document provides summaries of 10 case studies related to using digital channels for marketing purposes. Each case study outlines the challenge, solution implemented, and results. The challenges ranged from engaging target audiences and building brand advocates to promoting new products and services. The solutions utilized various digital tactics like Facebook apps and games, mobile apps, social media campaigns, and content marketing. The results generally indicated success in meeting engagement, traffic, and sales objectives.
Creative Economy Funding - Mope Abudu.pdf
This document discusses funding and investment opportunities in Nigeria's creative economy. It begins with an introduction on the potential of the creative economy. It then provides an overview of the Nigerian creative economy, noting it is the 2nd largest employer and will contribute N5 trillion to GDP by 2025 across five sectors. The document discusses opportunities to empower emerging creatives through strategic funding. It also highlights opportunities in Lagos for creative and commercial collaboration. It discusses dynamics of strategic investment in the creative economy and various funding models including traditional and emerging options. Government policies and global case studies that support the creative economy through funding and incentives are also examined.
Driving growth in 2020
Growth marketing trends for 2020 - How can you grow your business through innovation and leveraging digital media and content.
Final project Kickstarter | Is there a space for an Italian version of Kickst...
Crowdfunding platforms such as Kickstarter allow creative minds to introduce their ideas to the public and to collect funds from many small contributors.
Is there space for an Italian version of Kickstarter?
In this advanced market we interview more than 200 people to discover at which current stage is the crowdfunding in Italy.
DIGIDAY-AWARDS
The document summarizes several award-winning marketing campaigns from 2022. This year's Digiday Award winners leveraged innovative technologies like AI and the metaverse, focused on inclusivity, and partnered with charities for positive impact. The campaigns highlighted used creative tactics like podcasts, brand stories, music collaborations, and experiential events to effectively reach target audiences and promote their brands.
Future of Crowdfunding: Rotem Shneor
A presentation of Crowdfunding in the Nordics.
See a video of the presentation here: https://www.youtube.com/watch?v=PIf5IzEUkJU
Digital Cluster SME Strategy
The document discusses the development of the digital media sector in the West Midlands region of the UK. It outlines recent achievements like funding programs for film, games, and digital media. It proposes launching a £5 million Digital Media Fund to back commercial growth in the region. The presentation seeks feedback on priorities for resources and identifies strategic priorities like encouraging innovation and developing new markets.
Creative SME Regional Strategy
The document discusses the development of the digital media sector in the West Midlands region of the UK. It outlines recent achievements like funding programs for film, games, and digital media. It proposes launching a £5 million Digital Media Fund to back commercial growth in the region. The presentation seeks feedback on priorities for resources and on simplifying business support and targeting high-growth digital markets.
Online Shopping India
The document provides information about Sahachari Foundation, a charitable trust established in 2009 to support education, healthcare, socio-economic upliftment, and cultural promotion initiatives. The Foundation organizes cultural events and exhibitions like Design One to raise funds for deserving NGOs. Design One is an exhibition that showcases fashion, jewelry, and other design products from Indian designers. The Foundation is exploring launching an online platform to complement its physical exhibitions and continue supporting charities during the COVID-19 pandemic.
Connect your City _CSR.PDF
CONNECT YOUR CITY
YOUTH CITY CENTER
Empowerment, diversity, inclusion, emotional intelligence, Business set Skills & Startup Incubation
Toy Fair 2007-2009
The document summarizes a three-year marketing campaign for the American International Toy Fair from 2007 to 2009. The campaign theme was "Inspiring Growth" and each year had its own sub-theme. In 2007 the theme was "What's Cropping Up?" with a gardening theme. In 2008 the theme was "The $22B Playdate" focusing on the growth of children. In 2009 the theme was "Make a BIG Deal" focusing on building businesses through community and inspiration. The campaigns resulted in increased attendance and positive feedback each year.
ESI Media
The document provides an overview of ESI Media, a media company that owns various print, digital, and event businesses. It summarizes ESI's expansion into new areas like digital-only publications and content creation. It then introduces the leadership team and describes the services offered by various divisions, including Story Studio for branded content and ESI Live for events. Insights from audience research are presented, along with opportunities for advertiser partnerships across ESI's platforms.
Emerging trends in advertisement
This presentation is a collection of some of the latest out of the box advertisements by top companies all the world.
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Marketers With A Story - Content Marketing Awards - Content Marketer of the Year
Marketers With A Story - Content Marketing Awards - Content Marketer of the Year
Final project Kickstarter | Is there a space for an Italian version of Kickst...
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More from Sourav Karmakar
brand
A brand is a name, symbol or design that identifies a seller's products and differentiates them from competitors. There are four key branding decisions: brand positioning, brand name selection, brand sponsorship, and brand development. Brand positioning involves establishing how the brand will be perceived in customers' minds based on attributes, benefits or beliefs. The brand name should be memorable, distinctive and suggest the brand's benefits. A brand can be the manufacturer's, a private label, licensed or co-branded. Brand development grows brands through line extensions, extensions to new categories, or launching multiple brands to target different segments.
Brand identity vs image
Brand identity is how a company wants to portray itself and be identified, representing what it desires to be. Brand image is the perception customers have of a brand, representing what they associate with it based on their views. For example, Coca Cola's "Open Happiness" theme is an example of its desired brand identity, while the graphical image of two hands for Nokia forms customers' brand image of the company.
Benefits of branding
This document discusses the hidden benefits of branding, including increased revenues and separating a business from its competitors through a unique brand strategy. As a brand strategy is developed and activated, brand positioning will start to take effect and awareness will grow over time. Some hidden benefits that branding provides include reduced marketing costs as brand visibility increases, greater customer engagement, becoming a trendsetter, getting better leads, and improving networking. Branding also ensures a brand never falls behind by providing clear and consistent messaging that creates a positive, up-to-date brand image to increase sales.
Benefits of branding to the manufacturer and customers
Branding provides benefits to both manufacturers and customers. For manufacturers, branding allows for easier advertising using the brand name, establishes a permanent product identity, promotes customer repurchasing, and creates brand loyalty that makes competing easier. For customers, branding makes shopping faster by making products easily identifiable, ensures better quality for branded products, and provides price stability with prices set by companies rather than fluctuating frequently.
Datawarehouse
The document discusses data warehouses. It defines a data warehouse as a relational database designed for analysis rather than transactions that contains historical data from multiple sources. It includes tools for extracting, transforming, and loading data from various sources and enabling analysis through OLAP engines and client tools. Data warehouses integrate information, maintain data history, improve data quality, and add value to other applications. While expensive to scale for complex data, they remain important for big data analysis.
ERP for SME
This document discusses the relevance of ERP software systems for small and medium enterprises (SMEs). It states that ERP systems can help SMEs maximize operational efficiency and transparency through integrated and automated processes. ERP systems also allow SMEs to monitor, manage, and improve their financial and organizational performance. The document further discusses how business intelligence solutions, SAP Edge planning and budgeting tools, and mobile access can provide SMEs with real-time insights and accelerate decision making. Finally, it claims that implementing an ERP system can help SMEs achieve fast growth, cut costs, and enhance performance.
CONSUMER BEHAVIOR by pearson
Benefit segmentation is the approach most consistent with the marketing concept because it focuses on the underlying motivations that drive consumer decision making. For example, a mother shopping for cookie ingredients is motivated by making her children happy, not by wanting cookies herself. Benefit segmentation can also be applied by an athletic footwear company to segment the market into trail runners, professional runners, and recreational runners, with each group seeking different key benefits from shoes.
CONSUMER BEHAVIOR by pearson
This document discusses consumer market segmentation. It defines segmentation as dividing a large market into identifiable subgroups with similar needs, wants or characteristics. The objective is to design a tailored marketing mix for each targeted segment.
There are five main bases for segmenting consumers: geographic, demographic, psychographic, benefits sought, and behavioral. Geographic looks at location factors. Demographic examines population attributes like age. Psychographic analyzes lifestyle and opinions. Benefits sought groups by desired product perks. Behavioral segments by relationship to the product or brand, such as usage level.
The document provides examples of how to jointly use two segmentation bases for four products: men's denim pants by urban/rural area and age; women
CONSUMER BEHAVIOR by pearson
The document discusses how marketers can use different types of consumer data for predictive analytics. It explains that websites visited can help predict purchase likelihood. Level of engagement data like pages viewed and return visits can also be used. Consumer interests, lifestyles and personalities revealed on social media can provide insights. Purchase history details such as abandoned carts and returns allow analysis of consumer behaviors. Predictive models help businesses attract, retain and profit from optimal customers.
CONSUMER BEHAVIOR by pearson
This document discusses consumer behavior and psychographic segmentation. It defines VALs (values, attitudes, and lifestyles) as a primary way to perform psychographic segmentation to understand consumers' inherent nature and how to attract them. It then provides examples of segmentation names (Innovators, Thinkers, Believers), their motivations, demographics, and consumption values/patterns. The document also discusses benefits Colgate toothpastes provide and how they target consumers. Finally, it discusses how dentists can position themselves by following up with patients and sharing their accomplishments to build patient confidence.
CONSUMER BEHAVIOR by pearson
Market segmentation is the process of dividing the overall market into smaller subgroups of consumers with similar preferences, needs, and characteristics. It involves segmenting the market based on demographics, geography, behaviors, and psychographics. Market segmentation is related to the marketing concept because it allows companies to develop tailored marketing strategies for each segment, helping them more effectively target customers and influence buying decisions. By understanding customer segments, organizations can promote their products to a wider audience in a way that appeals to the tastes of specific groups.
CONSUMER BEHAVIOR by Pearson
This document discusses how market segmentation, targeting, and positioning are interrelated stages in developing a marketing strategy. Segmentation involves dividing the market based on demographics or other factors. Targeting selects one or two segments to focus on and designs a customized marketing mix. Positioning occupies a unique and favorable place in customers' minds. These stages inform each other and help redesign existing products or position new ones. For Dove face wash, the document illustrates how segmentation focused on women over 18 concerned with skincare. Targeting targeted working women aged 21-35. Positioning positioned Dove as celebrating real beauty at all ages without photoshopping.
CONSUMER BEHAVIOR (Pearson)
This document discusses how market segmentation, targeting, and positioning are interrelated stages in developing a marketing strategy. Segmentation involves dividing the market based on demographics or other factors. Targeting selects one or two segments to focus on and designs a customized marketing mix. Positioning occupies a unique and favorable place in customers' minds. These stages inform each other and help redesign existing products or position new ones. As an example, a marketing strategy is outlined for Dove Pure Face Wash that segments the market by demographics and psychographics, targets working women ages 21-35, and positions the brand as celebrating real beauty at all ages without photoshopping.
Channel
This document discusses channel design, channel conflict, and channel management decisions. It covers key topics such as the dimensions that influence channel design like market, product, company, and environmental factors. It also defines types of channel conflict including vertical, horizontal, inter-type, and multi-channel conflicts. Finally, it outlines major decision areas in channel management like selecting, training, and evaluating channel members and factors that influence channel management decisions.
Global entry strategies global p s of marketing
The document discusses a global entry strategies project team consisting of Novika Chada, Justin Raj, Soma Roys, and Sunit Kumar. It introduces the global P's of marketing as it relates to market entry strategies, including planning, producing, promoting, and perfecting. It also briefly outlines some common foreign market entry methods such as foreign direct investment, franchising, and licensing.
Targeting
Targeting involves selecting potential customers to sell products and services to. It is the process of selecting targets and matching appropriate responses. A target market includes a set of customers a company directs its marketing efforts towards. Companies invest time and capital monitoring target markets as not all products appeal to all consumers due to differences in spending power, age, location, lifestyles, income, region, climate, population factors, opinions, values, attitudes, interests and lifestyles. All marketing strategies begin with segmentation, targeting, and positioning.
Topic sales promotion sales promotion mix kinds of promotion
This document defines sales promotion as steps taken to increase or obtain sales. It discusses the objectives of sales promotion such as increasing sales, introducing new products, and meeting competition. The importance of sales promotion is that large amounts of money are spent on promotional activities to attract consumers. The document also outlines different elements of a sales promotion mix, including personal selling, advertising, direct marketing, sales promotion, and public relations. It provides examples of various sales promotion techniques targeted at consumers, trade partners, and the sales force.
Global marketing environment and current scenario
This document discusses global marketing and strategies for entering foreign markets. It outlines the key elements of the global marketing environment, including globalization, national business environments, and the international business environment. Some main reasons for firms to engage in global marketing are to gain access to new buyers, spread risk across international markets, and lower costs. Common strategies for entering foreign markets mentioned include exporting, licensing, joint ventures, and direct investment through foreign subsidiaries. The document also provides brief definitions of social marketing and relationship marketing in the global context.
Product differentiation
This document discusses product differentiation and positioning. It defines product differentiation as the process of distinguishing a product from competitors by adding new utilities, meeting market expectations through segmentation, and gaining competitive advantages. The document then outlines various types of differentiation including by form, features, customization, durability, style, price, reliability, and quality. For each type, it provides examples of companies that use those differentiation strategies. It concludes by discussing factors like reparability and service, how differentiation helps dominate market segments, and the objectives and tasks involved in product positioning.
Concept of marketing
This document discusses key marketing concepts including the production concept, selling concept, and marketing concept. It also outlines the product hierarchy from basic needs to specific items, new product development process, diffusion process of new products, and product life cycle from introduction to decline. The document was submitted by 5 students and provides an overview of fundamental marketing topics.
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Benefits of branding to the manufacturer and customers
Benefits of branding to the manufacturer and customers
Topic sales promotion sales promotion mix kinds of promotion
Topic sales promotion sales promotion mix kinds of promotion
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一比一原版(uts毕业证书)悉尼科技大学毕业证如何办理
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留信网认证的作用:
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3:国家专业人才认证中心颁发入库证书
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办理(uts毕业证书)悉尼科技大学毕业证【微信：741003700 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
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校名:学校英文全称
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Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdf
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
The event will honour individuals from 12 countries for their outstanding contributions. Attendees can expect a night of glitz, glamour, and inspiring performances, providing a valuable platform for networking and collaboration.
Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
Top 10 Digital Marketing Institute in lucknow.pptx
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Top 10 AI Trends to Watch in 2024 with Intelisync
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Facebook Marketing Strategy with SNJ Global Services.pptx
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
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2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
一比一原版澳洲纽卡斯尔大学毕业证（UoN学位证）如何办理
原件一模一样【微信：WP101A】【澳洲纽卡斯尔大学毕业证（UoN学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲纽卡斯尔大学毕业证（UoN学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sj...
We nemen je mee in de grote veranderingen in search met de komst van AI, hoe je je website hier op inricht en je data AI ready maakt.
2024 Trends & Future of Digital Marketing
Success in 2024 will require adaptability, a focus on personalization, and leveraging data-driven strategies to meet the evolving needs of consumers
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E-Learning Vs Traditional Learning_ Benefits and Differences.pdf
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
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Product Listing Optimization Presentation - .Gay De La Cruz
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Public relation
- 2. "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” MEANING
- 5. Functions of PR Department The ultimate goal for the public relations department is to cultivate a positive image of the company by proactively seeking and accommodating favourable opportunities in the press through these means: Planning campaigns Facilitating Interviews Disseminating press releases Compiling statistical information and other helpful promotion information Holding press conferences
- 6. Tech company TalkTalk created a website that tests your ‘emoji IQ': testyouremojiiq.com, which was promoted in this stunt featuring real-life ‘Emoji people’, spotted wandering around London!
- 7. Birds Eye created a giant frozen billboard in London with coins and notes inside to promote its iFreeze iSave campaign, which encourages consumers to use their freezers and reduce their food waste. Hidden inside the ice block was £700 worth of cash in coins and notes – which the average family wastes on food each year, apparently. As the ice block melted, passers-by were able to collect the money from below the billboard.