Public relations involves strategic communication to build beneficial relationships between organizations and their stakeholders. A PR department aims to cultivate a positive company image by planning promotional campaigns and events, facilitating interviews, distributing press releases and statistics, and organizing press conferences, to accommodate favorable media opportunities.

2. "Public relations is a strategic
communication process that builds
mutually beneficial relationships
between organizations and their
publics.”
MEANING

5. Functions of PR Department
 The ultimate goal for the public relations
department is to cultivate a positive image of the
company by proactively seeking and
accommodating favourable opportunities in the
press through these means:
 Planning campaigns
 Facilitating Interviews
 Disseminating press releases
 Compiling statistical information and other
helpful promotion information
 Holding press conferences

6. Tech company TalkTalk created a website that tests your ‘emoji
IQ': testyouremojiiq.com, which was promoted in this stunt featuring
real-life ‘Emoji people’, spotted wandering around London!

7. Birds Eye created a giant frozen billboard in London with coins and
notes inside to promote its iFreeze iSave campaign, which encourages
consumers to use their freezers and reduce their food waste. Hidden
inside the ice block was £700 worth of cash in coins and notes – which
the average family wastes on food each year, apparently.
As the ice block melted, passers-by were able to collect the
money from below the billboard.