This document discusses public library advocacy in Portugal. It begins by defining advocacy and explaining why it is important for libraries. It notes that Portuguese libraries need to advocate for more funding as they are asked to do more with less. The document then examines what advocacy efforts have been done in Portugal and recommends developing advocacy programs and policies. It suggests getting national library associations involved in these programs. The document concludes by discussing training opportunities and emphasizing the importance of collaboration for effective advocacy.
“How do you provide for everyone: success with diverse populations in the UK ...bridgingworlds2008
This document summarizes efforts by Hillingdon Council libraries in London to engage local communities through a variety of events and programs. Some key points:
- Customer surveys showed dissatisfaction with book selection, library attractiveness, and computer facilities, prompting changes.
- Events now include storytimes, homework help, crafts, games, lectures, and more, targeting all ages and interests. Partnerships help promote literacy, health, and integration initiatives.
- Modernized facilities provide computers, books in many languages, and technology like Wii games consoles, attracting diverse patrons.
- Libraries function as community hubs, hosting groups and celebrations reflecting Hillingdon's cultural diversity.
Birmingham, UK: Libraries as a Catalyst for Economic Growth and Community Dev...San Antonio Public Library
The document outlines the plans for the new Library of Birmingham, which aims to be a world-class library and knowledge hub that stimulates partnerships across sectors to support learning, skills, enterprise, creativity and community. It discusses the library's goals of being sustainable, universally accessible, and driving Birmingham's knowledge economy by showcasing innovation and cultural assets through both physical and digital services.
This document summarizes a training webinar series on advocacy and influencing skills for librarians presented by Stephen Abram. The series includes webinars on factors influencing funding for public libraries, advocacy strategies for different types of libraries, best practices for advocates, and community communication strategies. Contact information is provided for the series instructors and links to additional advocacy resources from the University of Toronto iSchool and Stephen's Lighthouse blog. The goal of the series is to build the capacity of librarians and library staff in advocacy and promoting the value of public libraries.
This document discusses strategies for improving public library services. It outlines who public libraries serve, including children, youth, adults, and marginalized groups. It recommends improving existing libraries, establishing new and branch libraries, and setting up information centers. It also discusses organizing library spaces, acquiring funding, gaining institutional support, staffing libraries, acquiring materials, disseminating information, and managing library administration through committees. The goal is to develop library services that promote national development, social equity, lifelong learning, and opportunities for all.
The document provides advocacy strategies and talking points for supporting school libraries. It discusses framing the issue around 21st century skills, presenting data on library impacts, empowering stakeholders, and building relationships with decision makers. Effective tactics included personal stories, empathy, realistic asks, and recognizing libraries as fundamental rather than enhancements.
The document defines advocacy as a process of educating and engaging communities to create long-term change directed at specific policy objectives and targets. It discusses definitions of advocacy, models of advocacy, and provides examples. Key aspects of advocacy include addressing underlying causes rather than just relief, having a connection to a issue, understanding the context, and commitment to see it through over time to enact change.
This document provides an overview of the key components to include when writing an online campaign plan. It outlines sections to address such as goals, target audiences, actions, messages, channels, creative content, metrics of success, budget, and timeline. The plan should clearly define what the campaign aims to accomplish, who it aims to reach, how it will engage audiences and deliver its message through various online and offline channels, and how it will measure and ensure success.
The document provides advocacy strategies and talking points for the Washington Coalition for School Libraries and Information Technology. It outlines the current challenges facing school libraries, an approach focused on long-term funding and vision, and a framework for advocacy. It discusses effective data collection, grassroots mobilization, building relationships with decision-makers, and framing school libraries as essential 21st century learning spaces.
“How do you provide for everyone: success with diverse populations in the UK ...bridgingworlds2008
This document summarizes efforts by Hillingdon Council libraries in London to engage local communities through a variety of events and programs. Some key points:
- Customer surveys showed dissatisfaction with book selection, library attractiveness, and computer facilities, prompting changes.
- Events now include storytimes, homework help, crafts, games, lectures, and more, targeting all ages and interests. Partnerships help promote literacy, health, and integration initiatives.
- Modernized facilities provide computers, books in many languages, and technology like Wii games consoles, attracting diverse patrons.
- Libraries function as community hubs, hosting groups and celebrations reflecting Hillingdon's cultural diversity.
Birmingham, UK: Libraries as a Catalyst for Economic Growth and Community Dev...San Antonio Public Library
The document outlines the plans for the new Library of Birmingham, which aims to be a world-class library and knowledge hub that stimulates partnerships across sectors to support learning, skills, enterprise, creativity and community. It discusses the library's goals of being sustainable, universally accessible, and driving Birmingham's knowledge economy by showcasing innovation and cultural assets through both physical and digital services.
This document summarizes a training webinar series on advocacy and influencing skills for librarians presented by Stephen Abram. The series includes webinars on factors influencing funding for public libraries, advocacy strategies for different types of libraries, best practices for advocates, and community communication strategies. Contact information is provided for the series instructors and links to additional advocacy resources from the University of Toronto iSchool and Stephen's Lighthouse blog. The goal of the series is to build the capacity of librarians and library staff in advocacy and promoting the value of public libraries.
This document discusses strategies for improving public library services. It outlines who public libraries serve, including children, youth, adults, and marginalized groups. It recommends improving existing libraries, establishing new and branch libraries, and setting up information centers. It also discusses organizing library spaces, acquiring funding, gaining institutional support, staffing libraries, acquiring materials, disseminating information, and managing library administration through committees. The goal is to develop library services that promote national development, social equity, lifelong learning, and opportunities for all.
The document provides advocacy strategies and talking points for supporting school libraries. It discusses framing the issue around 21st century skills, presenting data on library impacts, empowering stakeholders, and building relationships with decision makers. Effective tactics included personal stories, empathy, realistic asks, and recognizing libraries as fundamental rather than enhancements.
The document defines advocacy as a process of educating and engaging communities to create long-term change directed at specific policy objectives and targets. It discusses definitions of advocacy, models of advocacy, and provides examples. Key aspects of advocacy include addressing underlying causes rather than just relief, having a connection to a issue, understanding the context, and commitment to see it through over time to enact change.
This document provides an overview of the key components to include when writing an online campaign plan. It outlines sections to address such as goals, target audiences, actions, messages, channels, creative content, metrics of success, budget, and timeline. The plan should clearly define what the campaign aims to accomplish, who it aims to reach, how it will engage audiences and deliver its message through various online and offline channels, and how it will measure and ensure success.
The document provides advocacy strategies and talking points for the Washington Coalition for School Libraries and Information Technology. It outlines the current challenges facing school libraries, an approach focused on long-term funding and vision, and a framework for advocacy. It discusses effective data collection, grassroots mobilization, building relationships with decision-makers, and framing school libraries as essential 21st century learning spaces.
Draft strategy for 2020- 30: Public engagement report summaryArts Council England
The document summarizes public engagement workshops and interviews conducted to inform Arts Council England's draft strategy for 2020-2030. Key findings include:
1. Most participants saw creativity and culture as important to well-being but faced barriers to engagement like lack of time and money.
2. When prioritizing outcomes, most supported "creative people" to enable individual creativity. Ideas focused on children and youth were popular.
3. Participants valued accessible, local opportunities for everyday creativity over high-culture events and wanted Arts Council to better promote local offerings.
This document summarizes CILIP's activities from the past year and outlines plans for 2017. Key points include: a campaign to reinforce public libraries' statutory status that involved endorsements, a dedicated website, and meetings with MPs; representing the information sector in media; and gearing up for the 2017 elections. Plans for 2017 include reintroducing the APPG on Libraries, a new careers hub, and strategies on public library and information skills. The overall goals are to put information literacy and professional values at the heart of society and support members.
How to win supporters and influence politicians vla 2014 sessionPatrick "PC" Sweeney
This presentation was given at the Virginia Library Association Conference 2014.
For speaking engagements please contact PC Sweeney at https://pcsweeney.com/speaking-at-your-event/
The document outlines plans by the London Policy and Strategy Network to better connect community insights to policy development. It discusses establishing an Insights Hub to showcase non-traditional community data, a learning network to share best practices, and supporting peer research. The network aims to improve how insights are collected, used, and embedded in policy by rebalancing power dynamics and valuing lived experience. It provides examples of past initiatives and outlines pilots for the Insights Hub and learning network to strengthen the connection between community voices and policymaking.
KICK OFF PRESENTATION (6) INSIGHT SOCIAL RESEARCH LTD (UK) IVISOC 2011fisky-wisky
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How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
The Melting Pot is a website created by two experienced librarians that provides resources like links and lists to help public librarians serve increasingly diverse communities. It covers topics like demographics, diversity, resources, promotion, and collaboration. Drawing on over 20 years of experience developing collections, programming, and outreach for diverse populations, the site aims to share tools and ideas that have proven useful for serving library users.
This document discusses marketing of library services in Spain. It provides context on the history and development of marketing concepts in Spanish libraries. Specifically, it outlines how [1] the theoretical base of marketing was introduced starting in the 1940s-1970s through isolated efforts, [2] libraries began designing products for specific user groups in the late 1970s-1980s, and [3] the importance of promotion as part of the marketing mix grew in the late 1970s-present across various communication vehicles. It also notes that user studies to inform marketing became more common in libraries after the 1990s.
1. The document discusses strategies for public libraries to build community for multicultural communities. It notes challenges like language barriers, computer illiteracy, and lack of integration that public libraries can help address.
2. It provides recommendations for public libraries, including conducting a community profile, increasing funding, restructuring staff profiles through training, reinventing services to be more community-centered, enhancing facilitation roles, and increasing collaboration and diversity.
3. The strategies aim to make libraries more inclusive and equitable through programs, resources, and as community hubs to help bridge social divisions and support lifelong learning.
CILIP represented and advocated for information professionals in 2018. Key activities included:
1) Making the case for properly staffed school libraries and their positive impact on students.
2) Highlighting the social impact of public libraries, especially for marginalized groups.
3) Securing government commitments to increased library funding by presenting an evidence-based case.
4) Advocating for the roles of information professionals in healthcare, business, and other sectors.
Advocacy for the development and survival of library and library servicesAlexander Decker
This document discusses advocacy strategies for libraries and information services in Zimbabwe. It defines advocacy as the active public support and recommendation of an idea. Library advocacy involves publicly promoting and defending libraries. Advocates for libraries include library users, librarians, trustees, and community and business leaders who appreciate the role of libraries. Advocacy campaigns should use marketing strategies and tools to raise awareness of what libraries offer and why they need support. The political, economic, social and technological environment affects whether advocacy will succeed, so strategies must address strengths, weaknesses and opportunities or threats. The goal of advocacy is to put libraries higher on the national agenda and ensure they receive adequate resources.
This document summarizes the advocacy work of the Federation of Ontario Public Libraries (FOPL). It discusses FOPL's mission to provide a unified voice for Ontario public libraries. It outlines the progress FOPL has made in research, advocacy, marketing and influencing government policies. Key accomplishments include developing learning resources for staff, analyzing library usage data, marketing campaigns, and increasing engagement with government ministries. The document demonstrates how collaboration across library organizations has strengthened advocacy for Ontario public libraries.
Europeana Strategy meeting "Developing impact goals for Cultural heritage 3.0...Europeana
The Tallinn Convention on the Value of Culture to Society affirmed that culture should be seen as a net contributor to society with demonstrable impact on social cohesion, identity, welfare, sustainability, innovation, wealth and well-being. Objectives of the convention included adopting an impact framework as a common language, placing people at the center of cultural value, seeing culture as a human right and platform, and ensuring culture research is seen as equal to scientific research. Actions agreed to include funding impact measurement projects, developing non-financial return on investment frameworks, and making cultural heritage institutions hubs of innovation on par with libraries, museums and archives.
This document outlines a presentation given by Stephen Abram on influencing skills for librarians. It discusses defining advocacy and differentiating it from public relations and marketing. It provides tips for advocacy including identifying stakeholders, crafting messages, and using stories and metrics to showcase the value of libraries. Specific advocacy strategies are presented such as developing relationships, partnering with stakeholders, and maintaining ongoing advocacy plans. The document emphasizes listening first, being visible and likable when advocating.
This document discusses strategies for the future of public libraries. It notes that public libraries are changing in response to technological, social, and economic changes. It advocates developing a modern, sustainable universal public library service to promote education, learning, and equal opportunities for all members of society. It argues that the key is securing adequate funding and statutory support for public libraries while empowering professional librarians and prioritizing user needs. Different governance models are considered, but the focus should be on tactical approaches to organize the profession and advocate for libraries to influence decisions around funding, governance, and development.
This document discusses strategies for the future of public libraries. It notes that public libraries are changing in response to technological, social, and economic changes. It advocates developing a modern, sustainable universal public library service to promote education, learning, and equal opportunities for all members of society. It argues that the key is securing adequate funding and statutory support for public libraries while empowering professional librarians and prioritizing user needs. The document also stresses the importance of advocacy, visibility, workforce development, and data analysis to articulate the value of public libraries and ensure they can adapt and thrive in the future.
The document discusses strategies for building voter support for libraries. It notes that librarians are the "accidental candidates" who must advocate for local funding on Election Day. While 70-99% of library funding comes from local taxes, libraries are hesitant to engage directly in political advocacy as government entities. The document outlines challenges libraries face and strategies used by EveryLibrary, a 501c4, to provide information, consulting, and rapid response support to help libraries pass funding measures through grassroots voter engagement and emphasizing how libraries transform communities. The key is activating the 37% of voters who strongly support libraries by highlighting the passionate work of librarians.
The strategic plan outlines the Richmond Public Library's goals for 2014-2018, including becoming more digital and innovative while maintaining core services. It identifies 8 strategic roles for the library, such as the Refocused Traditional Library, Learning Hub Library, and Gathering Place Library. The plan also details implementation strategies like developing partnerships, improving operations, and testing new services through proof-of-concept projects like the Launchpad and Create & Learn station.
Librarian as candidate- EveryLibrary - pala2016 - 18 october 2016EveryLibrary
As presented for APPLS / PaLA2016: Are you looking for new ways to engage and activate advocates for your library? Join EveryLibrary executive director John Chrastka for a discussion of innovative new techniques to energize, focus, and improve your library advocacy efforts. EveryLibrary supports library communities when they are on the ballot. He will share best practices from political campaigns that candidates use to reach – and activate – voters. Whether you are on the ballot or just looking to improve your fundraising, come and learn how librarians who see themselves as “the candidate” succeed.
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Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
The Melting Pot is a website created by two experienced librarians that provides resources like links and lists to help public librarians serve increasingly diverse communities. It covers topics like demographics, diversity, resources, promotion, and collaboration. Drawing on over 20 years of experience developing collections, programming, and outreach for diverse populations, the site aims to share tools and ideas that have proven useful for serving library users.
This document discusses marketing of library services in Spain. It provides context on the history and development of marketing concepts in Spanish libraries. Specifically, it outlines how [1] the theoretical base of marketing was introduced starting in the 1940s-1970s through isolated efforts, [2] libraries began designing products for specific user groups in the late 1970s-1980s, and [3] the importance of promotion as part of the marketing mix grew in the late 1970s-present across various communication vehicles. It also notes that user studies to inform marketing became more common in libraries after the 1990s.
1. The document discusses strategies for public libraries to build community for multicultural communities. It notes challenges like language barriers, computer illiteracy, and lack of integration that public libraries can help address.
2. It provides recommendations for public libraries, including conducting a community profile, increasing funding, restructuring staff profiles through training, reinventing services to be more community-centered, enhancing facilitation roles, and increasing collaboration and diversity.
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CILIP represented and advocated for information professionals in 2018. Key activities included:
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2) Highlighting the social impact of public libraries, especially for marginalized groups.
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This document discusses advocacy strategies for libraries and information services in Zimbabwe. It defines advocacy as the active public support and recommendation of an idea. Library advocacy involves publicly promoting and defending libraries. Advocates for libraries include library users, librarians, trustees, and community and business leaders who appreciate the role of libraries. Advocacy campaigns should use marketing strategies and tools to raise awareness of what libraries offer and why they need support. The political, economic, social and technological environment affects whether advocacy will succeed, so strategies must address strengths, weaknesses and opportunities or threats. The goal of advocacy is to put libraries higher on the national agenda and ensure they receive adequate resources.
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4. Develop advocacy programmes and/or policies. “For clarity, focus and follow up, libraries need to develop appropriate programmes/policies for advocacy.”
Get national library associations involved in advocacy programmes. “As the umbrella bodies for the national LIS community, it is important for national library associations to be implicated in the advocacy programmes of libraries in one way or the other.”
José António Calixto
4
IFLA Survey (2013)
(best practices focused on collaboration)
Conclusions
17/09/2014
5. What is advocacy?
•Public policy advocacy is the interaction of private persons with the state or local authorities' institutions with the aim of achieving that certain decisions are or are not taken or certain activities are or are not performed in the interests of these persons or third persons'.
Association of Accredited Public Policy Advocates
to the European Union
5
José António Calixto
17/09/2014
6. “If a boy tells his girl he loves her, that’s advertising. If he tells her how great he is, that’s promotion. If her friends tell her how great he is, that’s public relations!”
•(Fox, former president of the Public Relations Society of America, in Usherwood 1981, 6) . Judith A. Siess, The Visible Librarian, p. XV
What is advocacy?
6
José António Calixto
17/09/2014
7. •Marketing
•Promotion or publicity
•Public relations
What is advocacy?
7
José António Calixto
17/09/2014
8. •Marketing is determining who you serve and with what products
•Promotion or publicity is getting the word out that you can help people do their jobs better- cheaper-faster
•Public relations is talking to people about their needs and your strengths
Judith A. Siess, The Visible Librarian, p. XV
What is advocacy?
8
José António Calixto
17/09/2014
9. •“Advocacy is about saying to decision-makers, potential partners, funders [or] any stakeholder, ‘Your agenda will be greatly assisted by what we have to offer.’ Advocacy is about getting support from those who are in a position to help you and your library.” (Cavill 2001, 91).
Judith A. Siess, The Visible Librarian, p. XV
What is advocacy?
9
José António Calixto
17/09/2014
10. •Advocacy means different things to different people. For the purpose of this course, it is the process of acting on behalf of the library to increase public support and funding. Advocacy includes:
–Building strategic partnerships with local groups
–Develloping effective approaches that demonstrate a library´s value ,and
–Delivering messages about the importance of libraries
Turning the page
What is advocacy?
10
José António Calixto
17/09/2014
11. •Advocacy is related to both promotion and marketing, but an advocate is generally seeking to influence an issue. Although many tend to see advocates as protesters, the truly successful advocates are patiently and carefully building relationships and understandings out there with the people who make decisions and the people who influence them. They make the case that their cause is going to advance the real priorities of decision-makers. We could say, then, that they are "marketing" an issue.
Wendy Newman, Library Advocacy Unshushed
What is advocacy?
11
José António Calixto
17/09/2014
12. •Advocacy includes all the aspects of professionalism that we can use to accomplish the above: dress, attitude, continuing education, networking, and working to improve the image of our profession.
Judith A. Siess, The Visible Librarian, p. XV
What is advocacy?
12
José António Calixto
17/09/2014
13. What is advocacy?
•Defending
•Influence
•Sensitizing
•Interviewing
•Change
•Decision-Making
•Persuasion
•Selling an Idea
•Exposure,
•Lobbying
•Communication
•Attracting Attention
13
José António Calixto
17/09/2014
15. Why advocacy?
•Today’s public libraries are consistently being challenged to do more with less—less money, less staff, and less time. It has never been more important for librarians, staff members, trustees, and others with a vested interest in their public libraries, to convey to their communities the value of the library.
Public Library Association
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16. Why advocacy?
•Today’s public libraries are consistently being challenged to do more with less—less money, less staff, and less time. It has never been more important for librarians, staff members, trustees, and others with a vested interest in their public libraries, to convey to their communities the value of the library. Advocacy, the process of acting on behalf of the public library to increase public funds and ensure that it has the resources need to be up to date, is critical to the success of libraries.
•Through tools, training, and education, PLA is committed to providing you with information and resources to help you become an even better advocate for your library.
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17. •Distinction of advocacy on behalf of others and grassroots advocacy or civic or political participation
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Why advocacy?
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18. •An advocate is one who speaks or acts on behalf of another or in support of a cause” (Bingham in Kirchner 1999, 844).
Judith A. Siess, The Visible Librarian, p. XV
What is an advocate?
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19. •Library trustees
•Friends of libraries
•Library users (Stakeholders)
•Institutional and community leaders
•Librarians and library staff
•Library and Information Science students
•Potential advocates
Who are the advocates?
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Public library advocacy in Portugal?
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27. •Active intervention whenever public information services are at jeopardy due to political or administrative interference;
•Increase proximity to the Assembly of Republic and the parliamentary groups, in order to assure a greater awareness of MPs of the reality of information services and professionals;
•Close contact with economic and social agents, specifically with social partners at the Permanent Comission of Social Concertation, aiming at highlighting the relevant role of information services for citizenship;
•Strenghten contacts with relevant departments of public administration, to foster a better undestanding of the evolution of the of information services management;
•Follow and report finantial cuts in information services and the hiring of non professional staff for professional jobs;
•Awareness-raising campaigns aimed at specific audiences.
Social and political intervention
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38. 1.Recognize and utilize the unique expertise of each partner.
2.Create or co-create materials that your partners can use to advocate for libraries beyond your reach
3.Provide the training and support your staff needs to let everyone on your library team become an advocate.
4.Get a library presence embedded into your local government.
5.Find the issues that local, national and regional governments care about – and show how your libraries are creating solutions to those issues.
6.Set aside a separate budget for advocacy.
7.Partner with organizations with varied backgrounds: governmental, non- governmental, business world and others.
8.Develop advocacy programmes and/or policies.
9.Get national library associations involved in advocacy programmes.
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IFLA survey
What should we do?
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39. 8.Develop advocacy programmes and/or policies. “For clarity, focus and follow up, libraries need to develop appropriate programmes/policies for advocacy.”
9.Get national library associations involved in advocacy programmes. “As the umbrella bodies for the national LIS community, it is important for national library associations to be implicated in the advocacy programmes of libraries in one way or the other.”
José António Calixto
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What should we do?
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40. What should we do? (libraries)
I interviewed a former president of ALA. She said that, when she asked the president of each of the divisions, e.g., school, public, university, etc., what was important about their type of library, not one of them could reply. At the least, we should all be able to say what is essential about our libraries. We should have evidence for our statements, and we should be able to engage people with stories. (Denning calls them "springboard stories".)(…)
Wendy Newman
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41. What should we do? (libraries)
The most important thing, though, according to the evidence, is to have the right relationships in place. That is, we need to have strong relationships of credibility and trust with decision-makers. We should be "at the table" with them, regularly. In my experience, this is the most significant and most damaging shortcoming. Librarians do not consider that relationship development to be an important use of their time. They regard this as "politics", and they consider politics to be repugnant, unprofessional, etc.
Wendy Newman
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46. 46
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http://www.ala.org/offices/ola
What should we do? (library association)
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47. 47
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http://www.cilip.org.uk/cilip/advocacy-awards-and-projects/advocacy-and-awards
What should we do? (library association)
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http://www.cilip.org.uk/cilip/advocacy-awards-and-projects/advocacy-and-awards
What should we do? (library association)
CILIP Advocacy and campaigns
–Academic and research libraries
–Copyright
–Ebooks
–Information literacy
–Information management
–Public libraries
–School libraries
–Health
–International
–National Libraries Day
–Libraries All Party Parliamentary Group
–Prison libraries
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http://www.eblida.org/
What should we do? (library association)
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50. •Through tools, training, and education, PLA is committed to providing you with information and resources to help you become an even better advocate for your library.
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What should we do? (library association)
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What should we do? (library association)
http://www.ifla.org/node/8698
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54. Training
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http://libraries.nogginlabs.com/trackpla/intro.asp
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https://www.edx.org/course/university-torontox/university-torontox-la101x-library-1335#.VA24GvldWSp
Training
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56. Develop advocacy programmes and/or policies. “For clarity, focus and follow up, libraries need to develop appropriate programmes/policies for advocacy.”
Get national library associations involved in advocacy programmes. “As the umbrella bodies for the national LIS community, it is important for national library associations to be implicated in the advocacy programmes of libraries in one way or the other.”
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IFLA Survey (2013)
(best practices focused on collaboration)
Conclusions
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