The document is a final project report for a social psychology class. It discusses a group project where students created a video applying 5 social psychology concepts - racism, attributions, ABC model of attitude, social influence, and egoism. The video portrayed two coworkers, one who is racist towards the other. It shows how her attitudes change from disliking to helping the coworker after learning the reason for her absence was due to a family death. The report describes the storyline, script, filming process, and explains how each concept was demonstrated in the video.

1.
School of Architecture, Building & Design
Foundation in Natural & Built Environment
SOCIAL PSYCHOLOGY [ PSY 30203 ]
FINAL PROJECT REPORT
GROUP MEMBERS:
RENEE TEOH YEN QIN
0322438
JOEY LAU XIN JUN
0323965
JACK CHUNG DA JIE
0323948
TAN KE WEH
0323799
GROUP/SESSION : MONDAY , 3:30PM - 5:30PM
LECTURER : MR. SHANKER
SUBMISSION DATE: 1ST FEBRUARY 2016

2. Contents
1. Acknowledgements …………..……………………………………. 3
2. Introduction………………..……………….…………………..….. 4
3. Method……………………..……………………………..……….. 5
4. Discussion…………….…………….………………….….…….… 6
5. Appendix……………….………………………………………… 11
6. References…………..…………………………………….……… 14
2

3. Acknowledgements
We would like to acknowledge everyone who helped out in this project by
giving ideas and more. Without their help, this assignment would be harder and
perhaps even impossible for us to complete in time.
Moving on, we would like to thank Mr. Shankar by guiding and teaching us
through out this module. With his lectures, we understood many social psychology
concepts and manage to apply them properly in our assignments and daily life.
Also, we would like to show gratitude towards our family for giving us the
support and helping us persevere throughout this whole assignment.
Lastly, we would like to thank our group mates for taking time to write the
script, film, edit the video, prepare the slides and the report. Without each other, this
project would be impossible to be completed.
3

4. Introduction
In a group of 4-5 students, we are required to conduct a social psychology
conceptual video implementing 5 different social psychology concepts and further
explain it during a presentation. This project would help students identify and
understand social psychology concepts and it’s relevance to our daily life. Also, this
project taught us to use the concepts that we’ve learnt through Mr. Shankar’s
teachings in class.
A few concepts are used in the story, and the story is acted out by group
members and a few other people. Before we began to film, we had to discuss and
come out with the story line and the script. The concepts we have applied in the video
are Racism, Attributions, ABC model of Attitude, Social Influence and Egoism.
Throughout this assignment, we manage to further our understanding of those
concepts in a social context.
4

5. Method
Apparatus/Materials used:
• DSLR was used to film the videos
• Computers to film voice overs and edit the film
• Other props such as papers and books were also used
Procedure :
1. 22nd January 2016, we conducted our first meeting with all our group
mates. During our first meeting, we discussed about the storyline and
concepts we wanted to apply for the video.
2. 26th January 2016, script was finalized and roles were assigned to each
group mate.
3. 27th January 2016, all group members began filming the video. After
filming was done, a few task were divided among ourselves. We were
assigned to either edit the video, create presentation slides or write the
report.
4. 30th January 2016, we had our last meeting to make final edits to our
report, video and presentation slides.
5

6. Discussion
During this assignment, it is crucial to have discussions to finalize what
we had to do. So, we discuss about the storyline and the script.
4.1 Storyline
Alisa and Siew are colleagues of different races. Alisa is Malay and Siew is Chinese.
Siew would always complain about the things that Alisa does in the office to Michael
because Siew isn’t fond of Malays since she was little (Racism). This is because she
grew up in a Chinese populated town, and everyone else there doesn’t really like
Malays too (Social Influence). Michael have always been telling Siew to put her
personal feelings aside and not let it affect her work but she never listens.
There was this one time when Alisa was constantly absent from work. Siew did not
know why Alisa wasn’t showing up, but she just jumps to a conclusion where Alisa is
just lazy and doesn’t want to work (Dispositional Attribution), but the truth is, Alisa’s
mother had just passed away, and she has been busy with the funeral. Abu has been
helping Alisa cover her work while she was gone and it was because of Abu, Siew
found out about Alisa’s loss.
Siew felt bad for Alisa after finding out. Siew attended the funeral . She thought that
Alisa would’ve felt better (ABC model of Attitude). Siew felt bad for treating Alisa
this way all these while, she has been helping Alisa at work because Alisa has been
having trouble coping ever since her mother’s passing. Siew does this to help herself
feel better about the way she treated Alisa before (Egoism).
6

7. 4.2 Script
Character List
Siew - Joey
Alisa - Renee
Michael - David
Abu - Jack
Scene 1
Siew : It’s so tiring having to work with Alisa. She would always have so many
problem when it comes to doing her job. She’s always getting things wrong and I
would have to take the blame for it.
Michael : I’ve seen Alisa’s work, it has always been good, minimal error and always
on time.
Siew : I think you might have seen someone else’s work. Alisa is not like that.
She’s malay and they never do their work well.
Michael : I think you are letting your personal feelings towards Malays affect your
work. You shouldn’t do that.
Siew : I’m not letting it affect my work. I’m just saying, I rather not work with her.
All my life, I grew up in a Chinese populated town, we’ve all survived and done well
without Malays in our town. I don’t see why this company can’t survive without
Alisa.
Michael : I’m just saying Siew, you should keep those thoughts to yourself, if Alisa
hears you, she won’t be very happy.
(Alisa walks by and looks at them)
(She then walks away, looking upset.)
Michael : See what I mean.
Siew : So what? I can say whatever I want. I don’t like Malays and I certainly do
not wish to work with them.
(Michael shakes his head and runs after Alisa)
Michael : Alisa, wait up!
7

8.
Alisa : Hi Michael, is there anything I can help you with?
Michael : Not exactly, but I just wanted to apologize on behalf of Siew. She’s a nice
person, its just that.. She can be a little racist sometimes.
Alisa : Oh! That, don’t worry about that. I wont take it to heart.
Michael : Okay, again I’m sorry about that.
(Alisa smiles and goes back to work)
Scene 2
// Few days later //
(Alisa calls Abu and notifies him that she won’t be at work for a few days)
Alisa : Hey Abu, I won’t be able to attend work for the next few days. My mother
just passed away and I really need to be with my family right now.
Abu : Oh no! I’m so sorry to hear! I’ll pass the message to the manager and I will
try my best to cover for you. Please take care of yourself, Alisa.
Alisa : Thank you so much , Abu. I’ll see you soon.
Abu : Okay, bye.
Scene 3
// The next day //
Siew : Look what I meant about Alisa being lazy?!! She wasn’t here yesterday, and
she isn’t here today too. I doubt she’ll even be here tomorrow or the day after.
Michael : Siew, don’t jump to a conclusion like that maybe something important
came up. Maybe she fell ill and the doctors advised her to stay home and rest.
Siew : I’m sure Alisa got a little upset over something I said about her and decided
she did not want to work.
Abu : Siew, please stop talking about Alisa that way. She’s going through a
difficult time.
8

9. Siew : So what? We all go through hardships, she isn’t the only one.
Abu : Siew please stop. Her mother just passed away and she has to be with her
family. She would be in work if she could.
Siew : Oh. I’m so sorry. I feel so bad. Where is the funeral held at? I want to visit
her and pay my respect.
Scene 4
// Few days later //
Siew : Alisa, are you feeling better?
Alisa : Not really.
Siew : Okay, you take a break, let me help you with these.
Alisa : Don’t worry about me, I’ll have to put my family matters and feelings
aside at work. I’ll be fine.
Siew : No, no, I insist.
Michael : Looks like you’re starting to feel bad now.
Siew : Hmm…
9

10. 4.3 Concepts
Concept 1 : Racism
Racism is a discrimination towards a specific racial group
- Siew would always condemn and judge Alisa because she was Malay.
Concept 2 : Social Influence
Social influence is when a person’s thoughts is influence by another person.
-Siew mentioned that she grew up in a Chinese populated town and the people in the
town were fine working without other races, so she thinks that their company would
be okay without Alisa too
Concept 3: Attribution
Dispositional Attribution is when someone assumes that the cause of an action is
because of a person’s internal characteristics.
Situational Attribution is when someone assumes the cause of an action is due to
external factors.
- Siew assumes that Alisa was lazy when she didn't show up for work when Michael
thinks of the other possibilities such as Alisa being ill or something important
happened.
Concept 4 : ABC model of Attitudes
ABC model of attitudes determine the formation of an attitude
Affective is the emotional based component
Behavioral is the action based component
Cognitive is the knowledge based component
- Siew felt bad and upset that she was never nice towards Alisa, and always clouding
her judgment because she was racist ( Affective Component ). Then she attended
Alisa’s mother funeral to show empathy ( Behavioural Component ). Siew thought
that if she showed up at the funeral, it would have helped Alisa feel better ( Cognitive
Component )
Concept 5: Egoism
Egoism is suppose to help reduce personal distress. It’s a hypothesis saying that
all of our actions are done in a certain way to justify our self-interest.
- Siew started treating Alisa better so she will be able to overcome her regrets of
treating Alisa a certain way.
10

11. Appendix
11

12. 12

13. 13

14. References
FNBE 0115 E-Portfolio by Angela Wee (n.d). Retrived January 27, 2016, from
http://fnbe0115angelawee.weebly.com/project-2-video-clip.html
Altruism and Psychological Egoism by Joshua May (n.d). Retrieved January
27, 2016, from
http://philpapers.org/browse/altruism-and-psychological-egoism
The ABC Model of Attitudes: Affect, Behavior & Cognition by Erin Long
Crowell (n.d). Retrieved January 27, 2016, from,
http://study.com/academy/lesson/the-abc-model-of-attitudes-affect-behavior-
cognition.html
14