An advertisement for Dr Pepper soda from the past is analyzed. The tagline "it's not for women" is prejudiced against women by implying they are weaker than men. This prejudgment negatively evaluates and generalizes women. The tagline further suggests women have a lower tolerance for drinking and are not manly enough for Dr Pepper. By publishing this tagline nationwide, the advertisement discriminates against women and could influence society to also discriminate by absorbing the prejudiced message.