The public relations plan aims to increase awareness and sales for Jinja Fair Trade Gift Shop, which sells crafts from Uganda to support education and healthcare. Goals include increasing foot traffic, online traffic, and sales. Tactics proposed include social media campaigns, special events like a book drive and movie screening, outreach at local festivals, and press releases about volunteer trips. The plan targets local residents, crafters, students, and volunteers to promote the shop's mission of helping artisans in Uganda.
A group of 6th graders in Michigan founded Kids 4 Afghan Kids in 1998 to help children in Afghanistan. Through fundraising efforts, the organization established a school for 1,200 children, a medical clinic, an orphanage, and a community well. Students have continued supporting the organization through college with activities like empty bowl fundraisers. The organization now aims to build a library and media center, and would use any prize money to stock it with materials and equipment.
The document outlines a marketing plan for Calhoun's, a gift shop in Columbia, MO, to increase sales to female college students. The plan includes tactics like coupons distributed to dorms and sorority houses, a social media contest between sororities, paid social media ads, an in-store event giving profits to the winning sorority, and a Mother's Day promotion. Metrics like increased social followers and engagement are identified to measure the plan's success over its proposed one-year period with a total budget of $4,550.
The school is asking parents and students to help sell cards by Monday, March 4th for the EFG Card Program to raise funds for educational projects. The $10 cards provide 15 buy one get one free offers at local restaurants and businesses, with proceeds going towards teacher grants, activities, and school enhancements for all students. Due to school cancellations, the school is requesting help selling additional cards over the weekend to support education funding.
Bobs furniture making things better for school kidsBob Smith
Bobs Furniture announced that it will give away finances to seven schools inside New York in support of arts as well as education schemes. These funds usually are made feasible as a result of funds accumulated throughout donation jars, which are in each shop's restaurant.
an overview of how the social marketing evolved over the years and how the drive to bring in social change through voluntary action gave way to building the social marketing concepts and tools over the last few decades. The presentation then moves to discuss the basic steps through which a voluntary organization or a social enterprise can rev-up its presence and make an impact through its services
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. The campaign will utilize various events and promotions to engage the local community, especially Georgia Southern University students. Strategies include fundraising events like a St. Patrick's Day bingo night, on-campus coffee sampling, and social media contests. The goals are to increase social media followers by 10%, bring more visitors to the shop to sample products, and increase student awareness of Three Tree's mission by 10%. The campaign will be evaluated by measuring audience reception through behaviors like event attendance and sales, attitudes through social media reviews, and awareness through surveys.
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. They will hold fundraising events like a St. Patrick's Day bingo night and offer coffee sampling on campus and at a local church. Social media giveaways will also help promote the brand. Effectiveness will be measured by tracking event attendance, sales, social media engagement, and surveys to gauge changes in customer awareness, attitudes and behaviors regarding Three Tree.
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
A group of 6th graders in Michigan founded Kids 4 Afghan Kids in 1998 to help children in Afghanistan. Through fundraising efforts, the organization established a school for 1,200 children, a medical clinic, an orphanage, and a community well. Students have continued supporting the organization through college with activities like empty bowl fundraisers. The organization now aims to build a library and media center, and would use any prize money to stock it with materials and equipment.
The document outlines a marketing plan for Calhoun's, a gift shop in Columbia, MO, to increase sales to female college students. The plan includes tactics like coupons distributed to dorms and sorority houses, a social media contest between sororities, paid social media ads, an in-store event giving profits to the winning sorority, and a Mother's Day promotion. Metrics like increased social followers and engagement are identified to measure the plan's success over its proposed one-year period with a total budget of $4,550.
The school is asking parents and students to help sell cards by Monday, March 4th for the EFG Card Program to raise funds for educational projects. The $10 cards provide 15 buy one get one free offers at local restaurants and businesses, with proceeds going towards teacher grants, activities, and school enhancements for all students. Due to school cancellations, the school is requesting help selling additional cards over the weekend to support education funding.
Bobs furniture making things better for school kidsBob Smith
Bobs Furniture announced that it will give away finances to seven schools inside New York in support of arts as well as education schemes. These funds usually are made feasible as a result of funds accumulated throughout donation jars, which are in each shop's restaurant.
an overview of how the social marketing evolved over the years and how the drive to bring in social change through voluntary action gave way to building the social marketing concepts and tools over the last few decades. The presentation then moves to discuss the basic steps through which a voluntary organization or a social enterprise can rev-up its presence and make an impact through its services
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. The campaign will utilize various events and promotions to engage the local community, especially Georgia Southern University students. Strategies include fundraising events like a St. Patrick's Day bingo night, on-campus coffee sampling, and social media contests. The goals are to increase social media followers by 10%, bring more visitors to the shop to sample products, and increase student awareness of Three Tree's mission by 10%. The campaign will be evaluated by measuring audience reception through behaviors like event attendance and sales, attitudes through social media reviews, and awareness through surveys.
Three Tree Coffee Roasters aims to increase brand awareness and visibility through a campaign from January to May 2018. They will hold fundraising events like a St. Patrick's Day bingo night and offer coffee sampling on campus and at a local church. Social media giveaways will also help promote the brand. Effectiveness will be measured by tracking event attendance, sales, social media engagement, and surveys to gauge changes in customer awareness, attitudes and behaviors regarding Three Tree.
- The document proposes a campaign for Trader Joe's bottled water that increases the price to 89 cents and donates the 72 cent difference to provide clean drinking water. It suggests clearly labeling the bottles to encourage the 89 cent purchase.
- It outlines a social media strategy for a college campus app called Hyve to generate buzz prior to launch, targeting college students aged 18-24.
- For pet insurance brand PetFirst, it recommends a multi-pronged strategy using owned, earned and paid media to differentiate the brand and increase trust among upper-class pet owners.
- To boost digital ordering for Pizza Hut, it proposes a TV commercial portraying a perfect online order experience to target digital millennial consumers.
Wishgenie is a crowd funding platform that allows schools, charities and communities to raise money for various causes with no transaction fees. It offers a fully customizable profile page and allows donors to contribute via social media, mobile apps, or the web. Schools can use the platform to request volunteers or funds for specific projects, and to set up a loyalty program where supporters earn donations for the school through their regular shopping. The platform provides transparency into donations and progress towards fundraising goals.
The document summarizes a student group's charity fundraising project called "La Chocolaterie" that ran for 5 days. The group sold personalized chocolates and other snacks on campus. Profits from sales and donations totaling over RM1600 were given to Ti-Ratana Welfare Society, a charity helping deprived people. The group outlined their objectives, products, pricing, promotion, expenses, and evaluation of results. Though they did not meet their RM2000 fundraising goal, they were able to donate profits and raise awareness for their charity's cause.
The group organized a charity drive event on campus to raise funds for World Vision by selling products like chocolate bars, snacks, and t-shirts. They created a promotional song and set up an attractive booth to advertise their products and raise awareness for their charity goal of RM2500. Through various marketing and sales strategies, the group was able to successfully reach their fundraising target and donate the profits to World Vision to help underprivileged children.
Gendered opportunities and constraints in milk trading in peri-urban NairobiCGIAR
This presentation was given by Alessandra Galie (ILRI) and Emily Myers (IFPRI), as part of a webinar organized by ILRI and the CGIAR Research Program on Agriculture, Nutrition and Health (A4NH), hosted by the CGIAR Collaborative Platform for Gender Research. The webinar took place on December 17, 2018.
More information at: http://gender.cgiar.org/webinar-milk-nairobi/
This document provides information about organizing a Harvest Montana fundraiser to support local agriculture and healthy school fundraising. It describes how the fundraiser works, giving examples of past fundraisers. It then outlines 10 steps to organize a fundraiser, including reading materials, getting support, setting goals and timelines, choosing products and vendors, creating marketing materials, implementing sales, delivery, and follow up. The goal is to connect schools and local farms through a healthy fundraising option that supports student and community wellness.
The document presents an overview of the marketing mix, which consists of the four P's of marketing: Product, Price, Place, and Promotion. It defines each P and provides examples. Product refers to developing items that satisfy customer needs. Price means setting a competitive rate that allows for profits. Place is about distribution by getting products to customers through appropriate channels. Promotion covers advertising, discounts, and other strategies to raise customer awareness of products. The marketing mix framework balances these four elements to successfully market and sell offerings.
This document proposes an ethical fashion brand that summarizes as follows:
1) It identifies problems with fast fashion like overconsumption and environmental impacts, and proposes an ethical solution branding strategy to bridge makers and buyers.
2) The brand aims to empower local artisans in Ghana by producing locally sourced, ethically made apparel designed with care, so customers feel good about their purchase and 40% of profits go towards local businesses in Ghana.
3) The proposal outlines target markets, competitors, a founding team, and timeline to launch via a Kickstarter campaign and grow into a large exporter of African print apparel from West Africa over 10 years. It requests capital for marketing, supplying artisans, necessary travel
This document outlines a marketing plan for the Jinja Fair Trade Gift Shop and its connection to the Hope Institute of Uganda (HIU). It begins with an analysis of the shop's strengths, weaknesses, opportunities, and threats. The goals are then stated as increasing traffic, sales, donations and awareness of the shop and HIU. Objectives with specific targets are provided to achieve these goals. Target audiences are identified and tactics described, including the use of social media, events, press releases and brochures. The document concludes with an overview of outputs and impacts expected from implementing the marketing plan.
National Farm to School Month is celebrated in October to recognize farm to school programs and their role in improving child nutrition, supporting local economies, and educating children about food origins. The National Farm to School Network provides resources like this communications toolkit to help promote awareness of farm to school programs during the month. The toolkit offers suggested social media posts, newsletter text, press releases and media pitch ideas for communities and organizations to utilize.
The campaign proposal aims to increase accessibility and popularity of Campus Candy among Indiana University students. Key objectives are to increase awareness of the delivery option by 5% in sales and 10% in usage, increase awareness and sales of healthy options by 5%, and gain 250 Facebook likes and 300 Twitter followers to engage students. Tactics include promotions, guerrilla marketing, and social media engagement emphasizing delivery, healthy options, and affordability. Success will be evaluated by comparing engagement, sales and delivery usage to previous years.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products and services. Their target market was college students and staff at the university. They analyzed competitors also running charity events. The group sold items like onigiri, flowers, cacti, temporary tattoos and provided a health scanning service. The funds raised were intended to help provide clean water, healthcare and education for children in need around the world.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products like onigiri, flowers, cacti, temporary tattoos and offering body scan analysis. Their main competitors were other student groups also selling food items or services. The group analyzed their target market of other students and staff at the university. They discussed how they packaged and promoted their products to raise the most funds possible for their charity.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products like onigiri, flowers, cacti, temporary tattoos and offering body scan analysis. Their main competitors were other student groups also selling food items or services. The group analyzed their target market of other students and staff at the university. They discussed how they packaged and promoted their products to raise the most funds possible for their charity goal of helping children worldwide.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products and services. Their target market was college students and staff at the university. They analyzed competitors also running charity events. The group sold items like onigiri, flowers, cacti, temporary tattoos and provided a health scanning service. The funds raised were intended to help provide clean water, healthcare and education for children in need around the world.
This newsletter from the University of Derby provides information about volunteering opportunities for students. It announces that Student Volunteering Week will take place from February 23rd to March 1st, with activities on campus to celebrate student volunteers. It also advertises various local volunteering roles helping charities like Macmillan, Myaware, and Derbyshire Wildlife Trust with tasks like administrative support, event assistance, and communication support for stroke survivors. Students are encouraged to pursue volunteering and register for a Futures Award to gain recognition.
- World Vision is a Christian humanitarian organization dedicated to working with children, families and communities to overcome poverty and injustice. It serves over 100 million people in around 100 countries.
- The Tree of Life campaign aims to help World Vision sponsor 500 underprivileged children in Singapore through a Christmas tree display and gift donations from December 1-23, 2009. Volunteers will provide information to the public about child sponsorship and development programs to benefit children and communities.
This is a presentation of what corporates and organizations can do for Sukarya - an NGO working in health and women economic empowerment in the Joy of Giving week. The Joy of Giving Week is India's "Festival of Giving"! Launched in 2009, the festival is celebrated every year, in the week including Gandhi Jayanti, i.e., October 2-8, and brings together Indians from all walks of life, to celebrate "giving". You organization can help us through any of the following options:
1) Donate one day salary , 2) Give a part, say, a percentage of your sales campaigns. That is to say that your Company gives a %age of your sales/unit sold to Sukarya. This campaign can be run for a week or month. Week 2 to 8 October or the whole October
3) Allow a Wish Tree to be put up in your office. 4) Participate in the India Giving Challenge organized by Give India 5) Organize a fund raising event 6) Allow a Sukarya Spice and Cereal stall to be put up in your office. These masalas are produced by the women under our economic empowerment of women programme and the proceeds will be used to strengthen the Self Help Groups. After all, a little help from you can make a big difference in the life of someone else.
Presentation on what Corporates can do in Daan Utsav - Celebrating Joy of Giv...Sukarya
This is a presentation of what corporates and organizations can do for Sukarya - an NGO working in health and women economic empowerment in the Joy of Giving week. The Joy of Giving Week is India's "Festival of Giving"! Launched in 2009, the festival is celebrated every year, in the week including Gandhi Jayanti, i.e., October 2-8, and brings together Indians from all walks of life, to celebrate "giving". You organization can help us through any of the following options:
1) Donate one day salary , 2) Give a part, say, a percentage of your sales campaigns. That is to say that your Company gives a %age of your sales/unit sold to Sukarya. This campaign can be run for a week or month. Week 2 to 8 October or the whole October
3) Allow a Wish Tree to be put up in your office. 4) Participate in the India Giving Challenge organized by Give India 5) Organize a fund raising event 6) Allow a Sukarya Spice and Cereal stall to be put up in your office. These masalas are produced by the women under our economic empowerment of women programme and the proceeds will be used to strengthen the Self Help Groups. After all, a little help from you can make a big difference in the life of someone else.
The document proposes establishing a community organization called Helping Hands in Kerala, India to distribute food and clothing to disadvantaged groups. It discusses two similar organizations - OZ Harvest in Australia and Food for Life Vrindavan in India - as models. Helping Hands would collect excess food from shops, bakeries, restaurants and distribute it along with donated clothes to homeless people, those in poverty, orphanages, hospitals and more on a daily basis to prevent food waste and help those in need. Ensuring food safety, community support, funding and leadership would be important for sustainability.
Abundant Hope is a non-profit organization formed in 2009 by five partners to aid homeless children in Los Angeles County by providing food, shelter, medical care, and education. The organization aims to help 40% of identified homeless youth within the first year by meeting basic needs, and hopes to lower the overall homeless child population by 15% within five years through partnerships, volunteer efforts, and fundraising events like an annual walkathon. Abundant Hope will operate based in Skid Row and use donations for direct services, with 92% of funds going to operations and the remainder to management and fundraising.
Impact Storytelling: 3 parts to every great story, and 1 part to always leave...brandiolson
You know that telling stories about the work you do is critical to engaging stakeholders and raising money—so you probably tell a lot of stories. There are some incredible people doing amazing things in your program, but are your stories powerful enough? Do they explain your impact and compel others to take action? The reason some stories are effective, and others flounder will surprise you.
Impact Storytelling: 3 parts to every great story, and 1 part to always leave...brandiolson
You know that telling stories about the work you do is critical to engaging stakeholders and raising money—so you probably tell a lot of stories. There are some incredible people doing amazing things in your program, but are your stories powerful enough? Do they explain your impact and compel others to take action? What makes for an effective story? It will probably surprise you.
Wishgenie is a crowd funding platform that allows schools, charities and communities to raise money for various causes with no transaction fees. It offers a fully customizable profile page and allows donors to contribute via social media, mobile apps, or the web. Schools can use the platform to request volunteers or funds for specific projects, and to set up a loyalty program where supporters earn donations for the school through their regular shopping. The platform provides transparency into donations and progress towards fundraising goals.
The document summarizes a student group's charity fundraising project called "La Chocolaterie" that ran for 5 days. The group sold personalized chocolates and other snacks on campus. Profits from sales and donations totaling over RM1600 were given to Ti-Ratana Welfare Society, a charity helping deprived people. The group outlined their objectives, products, pricing, promotion, expenses, and evaluation of results. Though they did not meet their RM2000 fundraising goal, they were able to donate profits and raise awareness for their charity's cause.
The group organized a charity drive event on campus to raise funds for World Vision by selling products like chocolate bars, snacks, and t-shirts. They created a promotional song and set up an attractive booth to advertise their products and raise awareness for their charity goal of RM2500. Through various marketing and sales strategies, the group was able to successfully reach their fundraising target and donate the profits to World Vision to help underprivileged children.
Gendered opportunities and constraints in milk trading in peri-urban NairobiCGIAR
This presentation was given by Alessandra Galie (ILRI) and Emily Myers (IFPRI), as part of a webinar organized by ILRI and the CGIAR Research Program on Agriculture, Nutrition and Health (A4NH), hosted by the CGIAR Collaborative Platform for Gender Research. The webinar took place on December 17, 2018.
More information at: http://gender.cgiar.org/webinar-milk-nairobi/
This document provides information about organizing a Harvest Montana fundraiser to support local agriculture and healthy school fundraising. It describes how the fundraiser works, giving examples of past fundraisers. It then outlines 10 steps to organize a fundraiser, including reading materials, getting support, setting goals and timelines, choosing products and vendors, creating marketing materials, implementing sales, delivery, and follow up. The goal is to connect schools and local farms through a healthy fundraising option that supports student and community wellness.
The document presents an overview of the marketing mix, which consists of the four P's of marketing: Product, Price, Place, and Promotion. It defines each P and provides examples. Product refers to developing items that satisfy customer needs. Price means setting a competitive rate that allows for profits. Place is about distribution by getting products to customers through appropriate channels. Promotion covers advertising, discounts, and other strategies to raise customer awareness of products. The marketing mix framework balances these four elements to successfully market and sell offerings.
This document proposes an ethical fashion brand that summarizes as follows:
1) It identifies problems with fast fashion like overconsumption and environmental impacts, and proposes an ethical solution branding strategy to bridge makers and buyers.
2) The brand aims to empower local artisans in Ghana by producing locally sourced, ethically made apparel designed with care, so customers feel good about their purchase and 40% of profits go towards local businesses in Ghana.
3) The proposal outlines target markets, competitors, a founding team, and timeline to launch via a Kickstarter campaign and grow into a large exporter of African print apparel from West Africa over 10 years. It requests capital for marketing, supplying artisans, necessary travel
This document outlines a marketing plan for the Jinja Fair Trade Gift Shop and its connection to the Hope Institute of Uganda (HIU). It begins with an analysis of the shop's strengths, weaknesses, opportunities, and threats. The goals are then stated as increasing traffic, sales, donations and awareness of the shop and HIU. Objectives with specific targets are provided to achieve these goals. Target audiences are identified and tactics described, including the use of social media, events, press releases and brochures. The document concludes with an overview of outputs and impacts expected from implementing the marketing plan.
National Farm to School Month is celebrated in October to recognize farm to school programs and their role in improving child nutrition, supporting local economies, and educating children about food origins. The National Farm to School Network provides resources like this communications toolkit to help promote awareness of farm to school programs during the month. The toolkit offers suggested social media posts, newsletter text, press releases and media pitch ideas for communities and organizations to utilize.
The campaign proposal aims to increase accessibility and popularity of Campus Candy among Indiana University students. Key objectives are to increase awareness of the delivery option by 5% in sales and 10% in usage, increase awareness and sales of healthy options by 5%, and gain 250 Facebook likes and 300 Twitter followers to engage students. Tactics include promotions, guerrilla marketing, and social media engagement emphasizing delivery, healthy options, and affordability. Success will be evaluated by comparing engagement, sales and delivery usage to previous years.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products and services. Their target market was college students and staff at the university. They analyzed competitors also running charity events. The group sold items like onigiri, flowers, cacti, temporary tattoos and provided a health scanning service. The funds raised were intended to help provide clean water, healthcare and education for children in need around the world.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products like onigiri, flowers, cacti, temporary tattoos and offering body scan analysis. Their main competitors were other student groups also selling food items or services. The group analyzed their target market of other students and staff at the university. They discussed how they packaged and promoted their products to raise the most funds possible for their charity.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products like onigiri, flowers, cacti, temporary tattoos and offering body scan analysis. Their main competitors were other student groups also selling food items or services. The group analyzed their target market of other students and staff at the university. They discussed how they packaged and promoted their products to raise the most funds possible for their charity goal of helping children worldwide.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products and services. Their target market was college students and staff at the university. They analyzed competitors also running charity events. The group sold items like onigiri, flowers, cacti, temporary tattoos and provided a health scanning service. The funds raised were intended to help provide clean water, healthcare and education for children in need around the world.
This newsletter from the University of Derby provides information about volunteering opportunities for students. It announces that Student Volunteering Week will take place from February 23rd to March 1st, with activities on campus to celebrate student volunteers. It also advertises various local volunteering roles helping charities like Macmillan, Myaware, and Derbyshire Wildlife Trust with tasks like administrative support, event assistance, and communication support for stroke survivors. Students are encouraged to pursue volunteering and register for a Futures Award to gain recognition.
- World Vision is a Christian humanitarian organization dedicated to working with children, families and communities to overcome poverty and injustice. It serves over 100 million people in around 100 countries.
- The Tree of Life campaign aims to help World Vision sponsor 500 underprivileged children in Singapore through a Christmas tree display and gift donations from December 1-23, 2009. Volunteers will provide information to the public about child sponsorship and development programs to benefit children and communities.
This is a presentation of what corporates and organizations can do for Sukarya - an NGO working in health and women economic empowerment in the Joy of Giving week. The Joy of Giving Week is India's "Festival of Giving"! Launched in 2009, the festival is celebrated every year, in the week including Gandhi Jayanti, i.e., October 2-8, and brings together Indians from all walks of life, to celebrate "giving". You organization can help us through any of the following options:
1) Donate one day salary , 2) Give a part, say, a percentage of your sales campaigns. That is to say that your Company gives a %age of your sales/unit sold to Sukarya. This campaign can be run for a week or month. Week 2 to 8 October or the whole October
3) Allow a Wish Tree to be put up in your office. 4) Participate in the India Giving Challenge organized by Give India 5) Organize a fund raising event 6) Allow a Sukarya Spice and Cereal stall to be put up in your office. These masalas are produced by the women under our economic empowerment of women programme and the proceeds will be used to strengthen the Self Help Groups. After all, a little help from you can make a big difference in the life of someone else.
Presentation on what Corporates can do in Daan Utsav - Celebrating Joy of Giv...Sukarya
This is a presentation of what corporates and organizations can do for Sukarya - an NGO working in health and women economic empowerment in the Joy of Giving week. The Joy of Giving Week is India's "Festival of Giving"! Launched in 2009, the festival is celebrated every year, in the week including Gandhi Jayanti, i.e., October 2-8, and brings together Indians from all walks of life, to celebrate "giving". You organization can help us through any of the following options:
1) Donate one day salary , 2) Give a part, say, a percentage of your sales campaigns. That is to say that your Company gives a %age of your sales/unit sold to Sukarya. This campaign can be run for a week or month. Week 2 to 8 October or the whole October
3) Allow a Wish Tree to be put up in your office. 4) Participate in the India Giving Challenge organized by Give India 5) Organize a fund raising event 6) Allow a Sukarya Spice and Cereal stall to be put up in your office. These masalas are produced by the women under our economic empowerment of women programme and the proceeds will be used to strengthen the Self Help Groups. After all, a little help from you can make a big difference in the life of someone else.
The document proposes establishing a community organization called Helping Hands in Kerala, India to distribute food and clothing to disadvantaged groups. It discusses two similar organizations - OZ Harvest in Australia and Food for Life Vrindavan in India - as models. Helping Hands would collect excess food from shops, bakeries, restaurants and distribute it along with donated clothes to homeless people, those in poverty, orphanages, hospitals and more on a daily basis to prevent food waste and help those in need. Ensuring food safety, community support, funding and leadership would be important for sustainability.
Abundant Hope is a non-profit organization formed in 2009 by five partners to aid homeless children in Los Angeles County by providing food, shelter, medical care, and education. The organization aims to help 40% of identified homeless youth within the first year by meeting basic needs, and hopes to lower the overall homeless child population by 15% within five years through partnerships, volunteer efforts, and fundraising events like an annual walkathon. Abundant Hope will operate based in Skid Row and use donations for direct services, with 92% of funds going to operations and the remainder to management and fundraising.
Impact Storytelling: 3 parts to every great story, and 1 part to always leave...brandiolson
You know that telling stories about the work you do is critical to engaging stakeholders and raising money—so you probably tell a lot of stories. There are some incredible people doing amazing things in your program, but are your stories powerful enough? Do they explain your impact and compel others to take action? The reason some stories are effective, and others flounder will surprise you.
Impact Storytelling: 3 parts to every great story, and 1 part to always leave...brandiolson
You know that telling stories about the work you do is critical to engaging stakeholders and raising money—so you probably tell a lot of stories. There are some incredible people doing amazing things in your program, but are your stories powerful enough? Do they explain your impact and compel others to take action? What makes for an effective story? It will probably surprise you.
Joy of giving presentation - how individuals can get involvedSukarya
This is a presentation of what individuals can do for Sukarya (an NGO working in health and women economic empowerment) in the Joy of Giving week. The Joy of Giving Week is India's "Festival of Giving"! Launched in 2009, the festival is celebrated every year, in the week including Gandhi Jayanti, i.e., October 2-8, and brings together Indians from all walks of life, to celebrate "giving". After all, a little help from you can make a big difference in the life of someone else.
Social Media for Good and Profit - Cause Marketing Case StudySiteLab Interactive
SiteLab presents a cause marketing campaign case study for client Sunkist Growers, the leading international supplier of fresh fruit, and the oldest operating citrus cooperative in America, owned by thousands of citrus growers across California and Arizona. Learn how they used social media to propel their brand and do social good by partnering with retailers across the country to encourage families to raise money for charities close to their hearts.
This is a campaign designed by myself, Shannon Marks, AJ Sparks, and Wesley Rogers. We created this in our Communications 412 class. It's the culmination of our semester of hard work. The campaign is a great example of what can be done on a small campus and for non-profit organizations.
The document discusses strategies for non-profit organizations to generate donations. It suggests focusing online fundraising efforts on corporations and individuals under 40 through email campaigns, social media, and crowdfunding. Targeting millennials on social media and partnering with influencers are recommended. Hosting events featuring art by beneficiaries and converting volunteer work to CSR initiatives can boost awareness and funds. Establishing transparency, appreciating donors, competing solutions, and social media marketing are also recommended to improve fundraising.
The document discusses an update on FundHub, a new fundraising platform for schools that will provide a better technology solution and product options. It outlines the opportunity in the school fundraising market, and details FundHub's plans to partner with leading vendors, launch an interactive website, and engage school representatives and associations to promote the platform and new non-food fundraising options starting in the fall of 2012.
This document discusses key giving trends and provides recommendations for how charities can leverage GivingTuesday to work with these trends. It notes that donor and online giving is increasing while loyalty is decreasing. It recommends charities get social on GivingTuesday by sharing stories and content, ask supporters to fundraise, and focus activities online to reach younger donors in line with trends in mobile and online donations. GivingTuesday events in past years saw large increases in donations and participation.
The document summarizes the mission and programs of Invisible Children, an organization seeking to end the war in Northern Uganda and help rehabilitate child soldiers. Their mission is to rebuild schools, provide education and jobs. They raise awareness about the situation through films and fundraisers. Specific programs include a bracelet campaign to provide income and a scholarship program focused on education. Their goal is to educate children and protect them from war, bringing children home and helping them socialize again through education.
The document is an agenda for a fundraising workshop hosted by GlobalGiving. The workshop covers various topics to help organizations improve their online fundraising, including creating an online fundraising strategy and goals, storytelling, building donor relationships through thank you notes and updates, and leveraging social media. The workshop also provides information about GlobalGiving and how it can help nonprofits access tools and support to fundraise online.
1. PUBLIC RELATIONS PLAN
Jinja Fair Trade Gift Shop
Suite 170
Milton Avenue
Janesville, WI
53546
Date of Plan Presentation: 4/30/15
Presented by:
Logan Peaslee
Kyle Rovinski
Layla Freckmann
Hayley Remmel
Kali Schmieding
2. Background
The Hope Institute of Uganda (HIU) is a not-for-profit organization that changes
generations, one life at a time, by bringing educational and economic opportunities to
those who may have, otherwise, not had such opportunities. With ongoing projects in
Jinja, Uganda, HIU seeks to better the lives of those living in extreme poverty, without
basic medical care, without adequate food and without education. The mission is to
provide a better life for those in Uganda and to also have a local impact on Rock
County, Wisconsin. The core areas of HIU are providing medical services for rural
hospitals in Uganda, scholarship sponsorships for orphan children in Uganda, local
volunteer opportunities and fair trade employment to artisans in Uganda.
Jinja Fair Trade Gift Shop is an auxiliary shop for the Hope Institute of Uganda.
With a fair trade agreement with the craftsmen and craftswomen, Jinja Fair Trade Gift
Shop sells unique, hand-made crafts from Uganda on a free market. The store exists
solely for the sale of these items; it is dedicated to developing a sustainable lifestyle for
families in Uganda by selling their unique works of art. The store’s sales also help fund
scholarships for children in Uganda and medical professionals’ trips to Uganda. Jinja
Fair Trade Gift Shop is run by local volunteer staff.
Situation Analysis
Strengths
The shop is connected to a worthy cause
The shop offers unique products
The shop’s products are sold at affordable prices
The shop offers volunteer opportunities
Weaknesses
There is a lack of awareness for the shop
The shop is operating on a limited budget
There is a lack of volunteer participation
The shop lacks a digital presence
Opportunities
To connect the shop to the HIU
To emphasize the uniqueness of the shop’s products
To highlight the affordability of the shop’s products
To offer volunteer opportunities
Threats
There are many other similar stores with a stronger digital presence
A lack of connection to the HIU
A weak digital presence
A lack of volunteers
3. Goals and Objectives
Goals:
1. Increase foot traffic to the Jinja Fair Trade Gift Shop.
2. Increase traffic to the online store.
3. Increase in-store sales for the Jinja Fair Trade Gift Shop.
4. Increase online sales for the Jinja Fair Trade Gift Shop.
5. Generate online donations towards the scholarship program.
6. Generate interest in volunteer participation locally.
7. Generate interest in volunteer participation for traveling to Uganda.
8. Increase awareness of connection between Jinja Fair Trade Gift Shop and the
Hope Institute of Uganda
Impact Objectives:
1. To increase traffic to Jinja Fair Trade Gift Shop by 50% by January 1st, 2016.
2. To increase traffic to the online store by 50% by January 1st, 2016.
3. To increase in-store sales for the Jinja Fair Trade Gift Shop by 50% by January
1st, 2016.
4. To increase online sales for by 50% by January 1st, 2016.
5. To generate 50% more online donations towards the scholarship program by
January 1st, 2016.
6. To acquire five new local volunteers by January 1st, 2016.
7. To acquire two new volunteers to travel to Uganda by January 1st, 2016.
8. To increase awareness of the connection between Jinja Fair Trade Gift Shop and
the Hope Institute of Uganda by 100% by January 1st, 2016.
Output Objectives:
1. To join and engage on the following five social media platforms: Etsy, Pinterest,
Facebook, Instagram, and Twitter by January 1st, 2016.
2. To put out three press releases related to newsworthy events or milestones for
Jinja and HIU, by January 1st, 2016.
3. To create an informational brochure that is present at at least three of Jinja’s
special events before the first special event date.
4. To put on the various special events detailed later in the plan by January 1st,
2016.
5. To put out three media advisories for Jinja’s special events prior to the specific
special event date.
6. To attend three of the various outreach events detailed later in the plan by
January 1st, 2016.
7. To begin issuing a customer evaluation after January 1st, 2016.
4. Target Audiences
Crafty Individuals:
With the unique items that Jinja Fair Trade Gift Shop sells, hitting a target
audience of crafty individuals is key. The demographics of people who like to create and
purchase hand-made products are as follows: 25-44 years old, predominantly women,
have a household income between $25,000-$49,999. Farmer’s markets and craft fairs
are the best places for reaching this audience. Potential farmers markets and craft fairs
are listed under the Outreach Events in the Traditional Tactics Section. Also, art
consignment stores will reach this audience. An example of a potential consignment
store to partner with is Carousel Consignments located at 31 S Main St in Janesville,
Wisconsin. Carousel Consignments is located in downtown Janesville. Their description
on Facebook states, “An Exciting 4000 sq. ft. shop crammed with antiques, collectible,
and housewares. We would love to hear what you think of the store and as always feel
free to stop in!” This place can be used to sell Jinja Fair Trade Gift Shop’s products.
Volunteers:
A great place to look for volunteers is the University of Wisconsin-Whitewater’s
Business School. Each student needs 20 hours of volunteer service in order to
graduate. To keep things even more local, contact the students of Janesville High
Schools for volunteers. Many high school students are seeking out volunteer
opportunities to participate in and to put on college applications. Also, refer to the
College Students section to seek volunteers within relevant student organizations.
Janesville Residents:
Janesville Residents are a crucial target audience because the store is located in
their city. Reaching out to Janesville may seem like a huge task, but with performing the
tactics listed (and the subsequent word of mouth), it is achievable. Localize the plan’s
tactics whenever possible. Jinja Fair Trade Gift Shop should connect with local
Janesville businesses and place brochures within the businesses that agree. Jinja Fair
Trade Gift Shop should also connect with the city and place brochures within public
buildings.
College Students:
College students are a huge target audience to be reached. They are eager to
get involved with different organizations and volunteering experiences. Many
organizations even require volunteer hours. Jinja Fair Trade Gift Shop and the Hope
Institute of Uganda are perfect for these sought after experiences. Below is a list of
relevant University of Wisconsin-Whitewater student organizations (UW-Madison and
UW-Milwaukee have similar groups).
American Marketing Association. This group could help with marketing Jinja
Jewelry. Contact them at uwwama@gmail.com
Pre-Health Associates of Today. This group is filled with students interested in
the medical field. Jinja Fair Trade Gift Shop could use this group as volunteers
5. for the store or as volunteers for the Hope Institute of Uganda trips. Contact them
at phatorg@uww.edu
Pi Sigma Epsilon Fraternity. PSE organizes community service projects and
sales and marketing events. Jinja could contact them to discuss marketing ideas
and also community service projects that can help raise money for Hope Institute
of Uganda. Contact them at pse@uww.edu
Helping Hands. The purpose of this group is to help people through volunteer
work. Jinja could use them as volunteers for the store. Contact them at
helpinghands@uww.edu
Circle K International. This group is about community service throughout the
world. Jinja could use this group as volunteers for the store or for the Uganda
trips. Contact them at hodgeskj20@uww.edu
AIGA (Student Design Association). This group is involved with graphic design
and is always looking for ways to add to their design portfolio. Jinja could work
with them on graphic designs. Contact them at aiga@uww.edu
One Campus Chapter, UW-W. This organization’s description states, “ONE is a
grassroots advocacy and campaigning organization that fights extreme poverty
and preventable disease, particularly in Africa, by raising public awareness and
pressuring political leaders to support smart and effective policies and programs
that are saving lives, helping to put kids in school and improving futures.” Jinja
could use them as a group that sells for Jinja Fair Trade Gift Shop, volunteers for
the store and furthers the connection to the University of Wisconsin-Whitewater
campus. Contact them at wocc@uww.edu
African Student Association. This student organization promotes African Affairs
for interested students. Jinja could use this student organization for help with
special events and as volunteers for the store. Contact them at
Konerm17@uww.edu
International Student Association. This club exists to promote diversity and cross
cultural communication among students. Jinja Fair Trade Gift Shop can use
members of this student organization for help with special events, as volunteers
at the store, and as volunteers for the Hope Institute of Uganda trips. Contact
them at isa@uww.edu
Messaging
The tagline “Jinja for Hope” will be used across all proposed tactics. This concise
yet effective tagline will serve as a way to unite all of the tactics and attribute them to
the organization. “Jinja for Hope” works to achieve our goal of emphasizing Jinja Fair
Trade Gift Shop’s connection to the Hope Institute of Uganda. Examples of this include
naming a brochure “Jinja for Hope” and using the hashtag “#JinjaForHope” after all
tweets on the organization’s twitter account.
6. Traditional Tactics
Special Events:
The Lion King: As the national tour of the broadway show, The Lion King, travels the
country, an organization has recognized the connection to Africa and is selling
handmade jewelry from Africa. In January of 2015, Marcus Theatres created a
marketing promotion called “Enchanted Tales.” This promotion sought to capitalize on
the nostalgia people feel for older Disney movies. Our proposed special event combines
these two successful efforts made by other organizations. Jinja Fair Trade Gift Shop
should connect with movie theaters in the area and sponsor the showing(s) of the
Disney movie, The Lion King. At the showings, Jinja Fair Trade Gift Shop should make
a brief announcement to provide the audience with information and should have a table
to provide the audience with the opportunity to purchase products. Jinja should try to get
the participating theaters to show the movie for free or for a discounted cost (the latter
was done by Marcus Theatres). It either offers the theaters an opportunity to participate
in a worthy cause or to profit from attendance. Each showing requires a spokesperson,
products and brochures. Possible theaters: University of Wisconsin-Whitewater’s movie
theater in the University Center, Cinemas of Whitewater, Wildwood Theatre in
Janesville.
Out of Africa: Jinja Fair Trade Gift Shop’s “Out of Africa” is an incredible event. It entails
a lot of different activities including: sampling African treats, listening and dancing to
African music, participating in a “Safari Treasure Hunt”, seeing how clothing is made in
Uganda, crafting, playing games and listening to storytelling. The event is a chance to
learn more about our global world. This year, “Out of Africa” is set to take place in
October. The most important thing is to get the word out as soon as possible via all of
the proposed social media accounts. The organization should encourage volunteers,
customers, friends and family to share the event on their social media pages to spread
the word even more. Also, a flyer explaining the event should be produced. The flyer
should be put up around Janesville, Whitewater, Milwaukee, Madison and Rockford.
Jinja should also bring copies of the flyer to the other special events and to the outreach
events.
Book Drive: There is a Library in Jinja, Uganda that has very little of what an actual
Library should have. Gideon explained that there was a volunteer working on the library
project, but it was never fully realized. Jinja Fair Trade Gift Store should sponsor a book
drive at local libraries, elementary schools, middle schools, high schools, and nearby
universities. The book drive could also happen at local government buildings. Once the
books are collected, at no cost to the organization, the books can be sent to the library
in Uganda.
7. Press Releases:
When it comes to press releases, they need to announce something news worthy. Jinja
Fair Trade Gift Shop and the Hope Institute of Uganda should contact the Janesville
Gazette when a group of people from Janesville goes over to Uganda. This would give
the organization a local appeal, increase the public’s awareness and increase interest in
the cause and shop.
Brochure:
A brochure should be made that presents information about the Hope Institute of
Uganda and the purpose of Jinja Fair Trade Gift Shop. The brochures should be placed
in Janesville businesses, Janesville public buildings and anywhere else that the
organization gains approval for. These brochures should highlight the connection
between Jinja Fair Trade Gift Shop and the Hope Institute of Uganda. Directions for
connecting with Jinja Fair Trade Gift Shop's social media pages should be included in
the brochures; in doing this, a traditional tactic aids in the success of a new media
tactic.
Outreach Events:
Milwaukee Domes Art Festival
Milwaukee, WI
Saturday, May 23
$35 application fee
Outdoor booth fees: $250 for three days.
A limited number of indoor booths will be available for $450. Indoor booths are
available on a first-come-first-served basis and are air-conditioned.
https://www.zapplication.org/event-info.php?ID=2983
African World Festival
Henry Maier Festival Park – Summerfest
Milwaukee, WI
Sunday, August 3
$650 Standard Registration Fee -- May 15
$850 Late Registration Fee -- July 15
http://www.awfmke.com/awf-marketplace-application.pdf
Spring Kick-Off Craft Show
Oneida County Senior Center
Rhinelander, WI
Saturday, May 2
Fee $25 for 10 X 6 set-up
Hand crafted items only
Bring own table/ chair
http://www.oneidacountyaginginfo.com/46-showcase/135-spring-kick-off-craft-show
8. Black Student Union Organization
UW-Whitewater
African-American Dance event
Contact: Terri Jones -- Program Associate for the Office of Multicultural Affairs &
Student Success
Office: McCutchan Hall, Room 225
Phone: (262) 472-5330
Email: Academicntwk@uww.edu
Winter Art Fair Off The Square
Madison, WI
November
Application Fee: $25
Booth Fees: $300
https://www.zapplication.org/event-info.php?ID=3952
Art On The Lawn
Rockford, Illinois
July 19
Application Fee $10
Booth fee $70
http://www.artshowreviews.com/2011/06/art-on-the-lawn-rockford-reviews.html
New Media Tactics
Social Media:
Etsy: Jinja Fair Trade Gift Shop should join and sell their products on Etsy. Etsy is a
social media site that allows people to buy and sell items. The site places an emphasis
on handmade items so it is perfect for the products from Uganda that Jinja Fair Trade
Gift Shop is attempting to sell. There is a lot of competition to sell on Etsy with 1.4
million active sellers, but there is even more opportunity because there are 19.8 million
active buyers.
Pinterest: Jinja Fair Trade Gift Shop should join Pinterest. Pinterest focuses on projects
and crafts and, therefore, it is great for displaying the handmade items from Uganda. On
Pinterest, a potential customer can click on a photo of an item and be taken to a
website. Jinja can post pictures of their products, which link to the website where their
items are sold. There is a potential to reach a large amount of people because Pinterest
has over 70 million users. With Pinterest, the stores website must be updated regularly
so future customers know what is in stock.
9. Instagram: Jinja Fair Trade Gift Shop should join Instagram. Instagram offers Jinja a
unique social media opportunity. Instagram’s focus is photos; since crafts are visual and
artistic, photos are the best way to represent the products. Potential customers are able
to view the jewelry and follow a link in Jinja Jewelry’s bio section to purchase items.
Instagram has over 300 million users so it provides the organization with an incredibly
large audience.
Twitter: Jinja Fair Trade Gift Shop should join Twitter to update publics about products,
events, and anything else pertaining to Jinja Fair Trade Gift Shop. Links can be included
in tweets which bring potential customers to the store’s website or Etsy account. Jinja
should use the hashtag “#JinjaForHope” in their tweets. This connects any twitter
discussion about the organization and helps accomplish our goal to emphasize the link
between Jinja Fair Trade Gift Shop and Hope Institute of Uganda. Twitter has over 645
million users for Jinja to potentially engage with.
Facebook: Jinja Fair Trade Gift Shop needs to consolidate its multiple Facebook pages.
Once there is one Jinja Fair Trade Gift Shop page, the page needs to be used to update
publics about products, invite publics to events, and promote anything else pertaining to
the organization. The Facebook page should offer many links to the Etsy and Instagram
pages since those are more focused on aesthetic and on purchasing. Although
engagement on Facebook is not the most applicable for Jinja Fair Trade Gift Shop, its
enormous number of users (890 million) makes it worth inclusion.
YouTube: Jinja Fair Trade Gift Shop should establish a YouTube channel. Videos
uploaded to the channel would include videos showcasing products and vlogs from
those traveling to Uganda. A specific example would be to upload the interview about
the Hope Institute of Uganda that appeared on NBC15. Having content related to both
the store and the Hope Institute of Uganda as a whole serves to emphasize the
connection between the two. YouTube has over 1 billion users and generates billions of
views every day; therefore, it offers the organization a huge potential audience.
Jinja For Hope Blog: Jinja should create a blog called the “Jinja For Hope Blog.”
Postings on the blog would include stories about the creation of a product and
descriptions of the product. The postings on the blog would also include stories of the
personal experiences from those who have traveled to Uganda with the Hope Institute
of Uganda. The blog would further Jinja Fair Trade Gift Shop’s digital presence and its
content would further highlight the correlation between the store and the Hope Institute
of Uganda.
10. Evaluation
Internal Evaluation (Issue after January 1st, 2016):
Did Jinja Fair Trade Gift Shop experience 50% more foot traffic?
Yes No
Did Jinja Fair Trade Gift Shop experience 50% more online traffic?
Yes No
Did the in-store sales increase by 50%?
Yes No
Did the website’s sales increase by 50%?
Yes No
Did online donations towards scholarships increase by 50%?
Yes No
Did the store acquire 5 new local volunteers?
Yes No
Did the HIU acquire 2 new volunteers to travel to Uganda?
Yes No
Was awareness of the connection between Jinja fair Trade Gift Shop and the Hope
Institute of Uganda increased by 100%?
Yes No
Did Jinja join and engage on the following five social media platforms: Etsy, Pinterest,
Facebook, Instagram, and Twitter?
Yes No
Explain:
Did Jinja put out 3 press releases?
Yes No
Explain:
Did Jinja create an information brochure, which was available at three special events?
Yes No
Explain:
11. Did Jinja put on the various special events detailed in the public relations plan?
Yes No
Explain:
Did Jinja participate in three outreach events?
Yes No
Event Name: __________________________ Location: ________________________
Explain:
Event Name: __________________________ Location: ________________________
Explain:
Event Name: __________________________ Location: ________________________
Explain:
Did Jinja put out three media advisories for Jinja’s special events?
Yes No
Explain:
Has Jinja issued a customer evaluation now that the plan is complete?
Yes No
Traditional Tactics used:
Not Effective Effective
1.__________________ 1 2 3 4 5 6 7 8 9 10
2.__________________ 1 2 3 4 5 6 7 8 9 10
3.__________________ 1 2 3 4 5 6 7 8 9 10
4.__________________ 1 2 3 4 5 6 7 8 9 10
5.__________________ 1 2 3 4 5 6 7 8 9 10
New Media Tactics used:
Not Effective Effective
1.__________________ 1 2 3 4 5 6 7 8 9 10
2.__________________ 1 2 3 4 5 6 7 8 9 10
3.__________________ 1 2 3 4 5 6 7 8 9 10
4.__________________ 1 2 3 4 5 6 7 8 9 10
5.__________________ 1 2 3 4 5 6 7 8 9 10
Could any part of the campaign be improved?
Yes No
Explain:
12. Customer Evaluation:
Ask each customer who comes to the Jinja Fair Trade Gift Shop the following questions:
How did you found out about Jinja Fair Trade Gift shop?
Can we have your email address?
An improved way to ask for customer evaluation is to build a customer email list. The
email should include a link to Survey Monkey. (https://www.surveymonkey.com/)
Greetings Appreciated Customer,
Thank you for supporting Jinja Fair Trade Gift Shop and the Hope Institute of Uganda’s
mission to help battle extreme poverty, lack of basic medical care, famine, and lack of
education in Uganda. We were hoping you could fill out a brief nine-question survey
about Jinja Fair Trade Gift Shop and our mission.
Please click the link below,
https://www.surveymonkey.com/s/8MLPW33
We appreciate you taking the time to take our survey and hope to see you again soon!
Jinja Fair Trade Gift Shop