The document discusses semantic technology and how Qimaya creates semantic understanding. It defines semantic as emulating human brain features to understand meanings and logically connect them. Current technologies like ontologies require manually adding and updating data, which makes them static. Qimaya uses a self-learning Holthausen network that recognizes patterns in data like a human reads, categorizing and dynamically connecting information. This allows Qimaya to create a semantic web by finding relationships between data sources to power applications like semantic search and ecommerce through semantic mashups.

1. Semantic Web by
Quelle: http://85.25.149.124/martin/
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2. What is semantic?
Current technologies!
How does Qimaya create semantic?
Use cases?
How can semantic be monetized?
Semantic available for any Website?

3. We talk and hear about semantic!
But what is semantik?
Semantic
understands meanings & correlates with web based applications
Semantic isn´t technology. It´s a condition, emulating the human brains features. A
technology, which creates semantic, has to
- be self-learning
- work without any manual input
- understand and connect meanings logical
- correlate with meanings independently

4. The output is a connected web at first view. At second:
Added Value!

5. What is semantic?
Current technologies!
How does Qimaya create semantic?
Use cases?
How can semantic be monetized?
Semantic available for any Website?

6. None Semantic!
contextual algorithms
25 times Golf
theres no analysis
of the meaning of
the Word „Golf“
the car golf ?
the sport golf ?
What is the meaning of the Website?

7. Present Aproach of semantic
„Semantic“ is created by adding data, to recognize the
meaning of the original data.....wtf!?
„added Data“
- Ontologies
- RDF (Resource Description Framework) + (Vocabulary Description Language)
- OWL

8. Problems of present technologies
- contextual algorithms are opposed to semantic
- data without „added Data“ get lost
- the allocation of „added data“ is directly or indirectly manually driven
- created „semantic“ is not dynamic, rather static
- „added data“ have to be updated again and again
Lehman Brothers
solvent <-> bankrupt
A semantic structure based on these „technologies“ is basically not
possible!
Maybe the reason why a semantic web hasn´t found its way into the
mainstream yet!?

9. What is semantic?
Current technologies!
How does Qimaya create semantic?
Use cases?
How can semantic be monetized?
Semantic available for any Website?

10. Holthausen Network
The Holthausen network emulates the human brains neural network. The self-learning
network recognizes and connects data according to the analyzed content.
It „reads“ a stream of data in the same way a human being reads a string of words,
representing a sentence. This specific structure equates to a pattern symbolizing a meaning.
Urban golf is a
game, derived from the
original game of golf

11. The recognized content/pattern moves dynamically in the neural network, as a self-
referential and operational closed system, and corresponds to other content/patterns.

12. A technology, able to recognize data, is also able to categorize
and connect them with other data.
Politics Stock People Business Sports

13. What is semantic?
Current technologies!
How does Qimaya create semantic?
Use cases?
How can semantic be monetized?
Semantic available for any Website?

14. Semantic is not limited to search, but all web based
applications will benefit!
The first milestones:
- Semantic Web
- Semantic Search
- Semantic Ecommerce
- Semantic Appliances

15. Creating the semantic Web!
Recognizing and connecting meaning as well as the correlation of matchable data provides the
possibility of creating a semantic web, comparable to a semantic network.
Participants of a semantic web will benefit from semantic mashups as a visual output of
semantic organized content.
Website with
semantic mashup
semantic WWW
Blogs
News
commentaries
Products
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16. What is semantic?
Current technologies!
How does Qimaya create semantic?
Use cases?
How can semantic be monetized?
Semantic available for any Website?

17. Semantic supports new forms of monetization!
A semantic data flow, based on content, creates a „Give´n Take“-system of data. It makes data
valuable and tradeable. Providing content (data) by a semantic mashup will monetize the websites
content (data).
Business Modell - Data as a currency

18. What is semantic?
Current technologies!
How does Qimaya create semantic?
Use cases?
How can semantic be monetized?
Semantic available for any Website?

19. A semantic web is working. If there are no limitations such as
complex coding or ontology updates!
Websites should simple be able to join the semantic web. They
´re not supposed to develop it first!
Soll ihre Website Teil des semantischen Webs sein?
Want to join the semantic web?
Yes
JA Nein
No
Coming soon http://www.Qimaya.de

20. contact us: Roy.Uhlmann(at)Qimaya.de
visit our blog: http://www.Qimaya.com
visit our website: http://www.Qimaya.de