The document discusses strategies for Provogue to expand globally and within India. It suggests that for international markets, Provogue should associate itself with the Bollywood film Kites starring Hrithik Roshi to tap into foreign audiences. Provogue should also partner with a known international designer for its haute couture collection to showcase at fashion shows abroad. Within India, Provogue should increase its footprint by promoting its new "Be the Change" campaign and opening more stores across smaller cities to explore untapped markets.

2. SEVENTH WONDER

3. BUEATIES

4. GHANDHI

5. CRICKET

6. BOLLYWOOD

7. BOLLYWOOD GOING GLOBAL

8. FOREIGN INVESTMENT COMING IN FILMS. MOVIES RELEASED GLOBALLY VAST MARKETS AROUND THE WORLD PEOPLE CONNECT WITH BOLLYWOOD GLOBAL BRANDS ASSOCIATING WITH BOLLYWOOD INDIAN ACTORS IN FOREIGN FILMS

10. PROVOGUE SHOULD GO GLOBAL…BE THE CHANGE

11. STRATEGY PROVOGUE SHOULD FOLLOW TWO STRATEGY’S FOR GLOBAL / INTERNATIONAL MARKETS INDIAN MARKETS

12. FOR INTERNATIONAL MARKETS

13. THE K ITES WAY

14. EXPLORING AUDIENCES IN FOREIGN COUNTRIES

15. PROVOGUE BRAND AMBASSADOR HRITHIK

16. PROVOGUE SHOULD ASSOCIATE ITSELF WITH KITES AS ITS A BOLLYWOOD ENGLISH MOVIE WITH INTERNATIONAL ACTORS AND RHITHIK DO TIE UP WITH A KNOWN INTERNATIONAL DESIGNER FOR ITS INTERNATIONAL HAUTE COUTRE COLLECTION. PREVIEW THE COLLECTION IN VARIOUS FASHION SHOWS.

17. SHOWING PROVOGUE’S PRESENCE INTERNATIONALLY

18. PROMOTE IT’S NEW CAMPAIGN

19. WITH PROVOGUE’S LAUNCH INTERNATIONALLY AND CREATING PROVOGUE GLOBAL FASHION WEEK AS ITS GLOBAL PROPERTY

20. FOR INDIAN MARKETS PROVOGUE SHOULD ROLL ITS FOOTPRINTS IN MORE AND MORE CITIES IN INDIA. GET MORE VISIBILITY. DO PROMOTIONS AND CAMPAIGNS WHICH ARE SELF FINANCED . PROMOTE ITS NEW BE THE CHANGE CAMPAIGN

21. THERE BY… EXPLORING NEW UNTOUCHED MARKETS OF TIER TWO CITIES. GET PRESENCE ALL OVER USE NEW SELF FINANCED WAYS OF ADVERTISING CASH ON THE RHITHIK QUOTIENT IN INDIA.

22. Links of ads (competitor) http://www.youtube.com/watch?v=XXP74qdw6-o http://www.youtube.com/watch?v=6jlWLbiReBc&feature=related

23. Submitted by : Abhinav Raina - 180 Rahul Kumar - 212 SIMC