This document advertises an online application called Proved that allows entrepreneurs and investors to test business ideas with UK consumers for free or for £199. It highlights that traditional market research is too expensive for startups, but that DIY methods lack expertise. Proved offers a ready-made solution where users input their idea and Proved's smart questionnaire automatically collects consumer feedback and compares results to its database to provide improvement recommendations. The first 50 ideas can sign up for free pilot testing scheduled for March 2013.