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Protecting Your Most Important Asset

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Carlton Associates Inc
Carlton Associates Inc

Advertising agencies rise or fall on the quality of their people. An agency's professional staff is its most important asset. This presentation addresses how agencies can attract, retain and grow the kind of talent they need to for long-term success

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Advertising Spending Robert Coen $ 233 Billion 2000 $ 295 Billion 2007
Agency Employment Ad Age 500,000 2000 450,000 2007
Seniors
Juniors
Mid-Level Burn-Out
Churn
Salary Costs
 
Generational Interests ,[object Object],[object Object],[object Object]
Generational Interests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generational Interests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Hourglass Model
The Hourglass Model
The Hourglass Model
The Hourglass Model
The Hourglass Model
The Hourglass Model
Feeding the Hourglass Model ,[object Object]
Feeding the Hourglass Model ,[object Object],[object Object]
Feeding the Hourglass Model ,[object Object],[object Object],[object Object]
Training Alone ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feeding the Hourglass Model ,[object Object],[object Object],[object Object],[object Object]
Feeding the Hourglass Model ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Bloated Model
 
Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Raw Talent ,[object Object]
Raw Talent ,[object Object],[object Object]
Raw Talent ,[object Object],[object Object],[object Object]
Raw Talent ,[object Object],[object Object],[object Object],[object Object]
Raw Talent ,[object Object],[object Object],[object Object],[object Object],[object Object]
Raw Talent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is a Mentor? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mentoring is an Act of Unconditional Love!
The Elements of Mentoring ,[object Object],[object Object],[object Object],[object Object]
Naturalness ,[object Object]
Naturalness ,[object Object],[object Object]
Naturalness ,[object Object],[object Object],[object Object]
Naturalness ,[object Object],[object Object],[object Object],[object Object]
Satisfactions ,[object Object]
Satisfactions ,[object Object],[object Object]
Satisfactions ,[object Object],[object Object],[object Object]
Satisfactions ,[object Object],[object Object],[object Object],[object Object]
Frustrations ,[object Object]
Difficulties ,[object Object],[object Object]
Difficulties ,[object Object],[object Object],[object Object]
Difficulties ,[object Object],[object Object],[object Object],[object Object]
Difficulties ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four Conditions in a Successful Mentoring Environment ,[object Object]
Four Conditions in a Successful Mentoring Environment ,[object Object],[object Object]
Four Conditions in a Successful Mentoring Environment ,[object Object],[object Object],[object Object]
Four Conditions in a Successful Mentoring Environment ,[object Object],[object Object],[object Object],[object Object]
 
An Agency’s Staffing Strategy Will Become as Important as its Business Development Strategy
A List of Thoughts ,[object Object]
A List of Thoughts ,[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object]
A List of Thoughts ,[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A List of Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
“ The Assets of This Agency Go Down the Elevator Each Night” Leo Burnett
 

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