This document outlines a social media plan to promote Pepper Lunch Vietnam. The target audience is individuals ages 13-34. The plan focuses on Facebook, forums, and in-text ads. For Facebook, the plan is to create a fan page, run contests and quizzes to engage users, develop apps for the page, and regularly post content. Forums will be used for seeding discussions about Pepper Lunch. In-text ads will target Facebook and websites. The goals are to build the Pepper Lunch community, increase sales and brand awareness. Key metrics include the number of Facebook fans and posts. The timeline is 3 months and total budget is estimated to be around 100 million VND.

1. SOCIAL MEDIA PLAN
SOCIAL MEDIA PLAN

2. ON TARGET
TARGET AUDIENCE – POTENTIAL CUSTOMER ANALYSIS
MARKETING CHANNEL
PRELIMINARY PLAN FOR EACH CHANNEL
RESULT
BUDGET
CONTACT

3. ON TARGET
TARGET AUDIENCE
POTENTIAL CUSTOMER ANALYSIS

4. ON TARGET
DEMOGRAPHY
-

5. ON TARGET
ONLINE MARKETING CHANNEL

6. ON TARGET
Social Network
• Facebook
• Forum
Text Ad
Email
Marketing
CPC
• Admacro
SMS
• eClick
Marketing
PR Online

7. ON TARGET
PRELIMINARY PLAN

8. ON TARGET
SOCIAL NETWORKING SITE
- The social networking site is attracting
IDEA:
internet user in Vietnam: Facebook,
- Facebook fanpage:
Forum
Increase fans and organize
- The frequency using group: 13 - 17,
events/contests to attract
18 - 24, 25 - 34 years old.
fans and increase brand
awareness
- Forum:
Seeding, discuss about
Pepper Lunch on the forum
to increase brand awareness
for Pepper Lunch Vietnam

9. ON TARGET
Facebook Fanpage
Pepper Lunch VN

10. ON TARGET
FACEBOOK FANPAGE

11. Forum
ON TARGET

12. ON TARGET
FACEBOOK FANPAGE
Convert – Turn into the loyalty customers
- Organize contests on the fanpage to interact with user
• Who is quick? (Quiz about Pepper Lunch: history, food, store
development process, characterized in service; IQ Test; ..)
• Photo contest: “Your Cook – Your Pepper”
• Photo contest: “Sizzle with Pepper Lunch”

13. ON TARGET
PHOTO CONTEST
Sizzle with Pepper Lunch

14. ON TARGET
QUIZ CONTEST
What is this at Pepper Lunch?
And what’s ingredients?

15. ON TARGET
FACEBOOK FANPAGE
Code the Application on Fanpage
- Game
- Utility App for Official
- App for youth
Post on fanpage
• The food of Pepper Lunch
• The pictures at store
• Story, funny picture

16. ON TARGET
FACEBOOK FANPAGE
APP GAME: YOU CAN COOK

17. ON TARGET
FORUM SEEDING

18. ON TARGET
Intext Ads - CPC
- Facebook Ads – Reach the right target audience.
- Eclick - On the websites of Admicro.
 Increase sale and brand awareness
- Some website:
- For youth : 24h.com, ngoisao.net, kenh14.vn, 2sao.vn, linkhay.com….
- For official: vnexpress, dantri.com, cafef.com, vietnamnet…
- Subject sites: suckhoe, baomoi….
- Actively managed funds with high efficiency.
Landing page: Website and fanpage of Pepper Lunch Viet Nam

19. ON TARGET
Intext Ads - CPC

20. ON TARGET
Intext Ads - CPC

21. ON TARGET
PR Online
- Post introduction and evaluation about
- Introduce about Pepper Lunch VN
Pepper Lunch on the community
on the e – News such as : kenh14,
fanpage
dantri… which approriate to
- Focuses on the unique point of Pepper
target customer
Lunch

22. RESULT
ON TARGET

23. ON TARGET
Build the community of Pepper Lunch VN on fanpage
Facebook App, Fanpage Post

24. ON TARGET
KPI – Key Performance Index
Channel KPI
Fanpage 20.000 fan
15.000 TAT
Hệ thống CPC 10.000 Click
Forum 20 forum
20 Topic
25.0000 View
1000 Comment

25. ON TARGET
TIMELINE
3 Months

26. BUDGET
ON TARGET

27. ON TARGET
Channel Tool Cost (VND)
Facebook Content Free
App 5 – 20.000.000/App
Contest/Event.. 15.000.000
CPC Text ads 20.000.000
Forum Seeding 15.000.000
Pr Online 15.000.000
Cost exclusive from:
-The award/gift for contest
-VAT

28. ON TARGET