The document proposes a 30-40 second hand-drawn animation ident for the E4 broadcaster. It will start with drawing the number 4 from the E4 logo followed by doodles relating to the audience. The ident aims to put viewers in a cheerful mood before their favorite programs through drawings of the sun, flowers, and the letter E within the 4. The ident will utilize the "happiness hormone" serotonin to leave viewers feeling overly happy and content during their shows.