Pronto.com allows fashion bloggers to easily find, organize, and save over 70 million products from more than 100,000 stores in their extensive database and through creating lists. Bloggers can create a profile to save rated products, add favorite brands and stores, and use the Pronto bookmarklet to save anything online to their lists. The site also features bloggers through their "Bloggers to Bookmark" series and homepage to promote their blog to Pronto's 10 million monthly unique visitors.