How to Self-Publish Books to Grow Your Audience - Marcus KusiLeslie Samuel
Are you looking to self-publish a book to grow your audience? In this presentation, Marcus Kusi shares his experience doing so and gives actionable tips to help you do it.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
Every tried a sandwich board? Costume? Holiday fair? What about ways to get reviews? KDP promotions? Come learn it all! And check out the free books at https://www.smashwords.com/books/view/683123 and https://www.smashwords.com/books/view/175520
How to Self-Publish Books to Grow Your Audience - Marcus KusiLeslie Samuel
Are you looking to self-publish a book to grow your audience? In this presentation, Marcus Kusi shares his experience doing so and gives actionable tips to help you do it.
How Publish in the New Millennium: Journals to Best Sellers
This PPT is from a workshop on demystifying the processes of getting published—from peer reviewed journals to blogs to books. Various ways to get started and what to avoid will be covered, with many examples and real-world practical tips and advice.
Learning Objectives
1. Attendees will learn about the best ways to approach submitting a manuscript for scientific publication in peer reviewed journals.
2. Attendees will learn about the mechanics of book contracting—how to submit an idea; what publishers are looking for; how to evaluate (and negotiate) a contract; royalties, advances and copyright; why to NEVER first submit a manuscript to a publisher; differences in publishers; when an author needs an agent (and when one does not), along with a myriad of additional considerations and advice.
3. Attendees will learn about eBooks, Print-On-Demand, Amazon’s CreateSpace and Kindle, and other non-traditional approaches to publishing.
4. Attendees will learn about marketing, media kits, Amazon’s Author Pages, book signings, library talks and other promotional aspects.
BookFuel presentation at AuthorU conference: Finding your SuperfansBill Van Orsdel Jr.
How can an author find and market their books to their "Superfans". A quick marketing guide for authors with actions they can take to identify, connect with and recruit Superfans for their author brand.
Every tried a sandwich board? Costume? Holiday fair? What about ways to get reviews? KDP promotions? Come learn it all! And check out the free books at https://www.smashwords.com/books/view/683123 and https://www.smashwords.com/books/view/175520
Social Media Marketing Strategies for AuthorsSue Canfield
Learn why social media matters, where to start, strategies & processes to use social media effectively, and book launch marketing strategies. #socialmedia #BookLaunch
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
NCompass Live - http://nlc.nebraska.gov/NCompassLive/
March 17, 2021
Join librarian, book reviewer blogger, bookstagrammer, and "free book lady", Laura Jones to hear a multitude of tips and tricks for obtaining materials to fill up your library shelves without draining your library’s collection budget. Librarian Laura will provide resources to obtain free materials in all types of formats, including audio, ebook, and traditional print format. Also included will be various places to sign up for library specific book giveaways and contests. If your library materials budget could use a bit of a boost, then you'll want to tune in to this session to find out about all the free ways to increase your library materials collection.
Presenter: Laura Jones, Northwest Regional Coordinator, Indiana State Library.
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
The process of book publishing starts with Manuscript Acquisition. This Slide Examines the process of acquiring and assessing manuscripts as well as the decision to publish or reject a manuscript.
Social Media Marketing Strategies for AuthorsSue Canfield
Learn why social media matters, where to start, strategies & processes to use social media effectively, and book launch marketing strategies. #socialmedia #BookLaunch
Crafting marketing plans based on a few simple frameworks.
Examples and student feedback on outreach pitches.
Week 2 assignment: Writing a marketing plan
Business Strategy Plan for Authors & PublishersiGO eBooks®
Following iGO eBooks plenary presentation on the subject of things to consider in such a Plan this is an actual production template to tangibly demonstrate the content that should be considered for inclusion in such a Business Strategy Plan for Authors & Publishers including those who choose to become a Social Enterprise. It takes into consideration the following subject headings and laid out contextually for cohesive presentation to readers, authors, publishers, sponsors, and other stakeholders.
Writing / Before Publishing - Producing for an Audience / Creating for yourself? - Publishing Path & Road Map? / Writing & Vision - Traditional business strategy plans have components - Vital Plan / Selling Book - What Makes your book so Special? - Who will want to buy your work? - Competition - Format(s) of your Book - How do you plan to promote your product (Book/eBook) - Marketing Strategies? – Budgets/Projections- Timetable for writing, editing, book production, marketing etc?
You've written your book. Now What? It's not too late. Secrets of Marketing Your Book gives tips that you can use to get your book out there and get noticed. It covers book reviews, blog tours, social media, websites, blogging, and more. Ideally, you don't want to wait until your book is published. If you start developing your audience now, you will have buyers waiting for it. This book will show you how.
NCompass Live - http://nlc.nebraska.gov/NCompassLive/
March 17, 2021
Join librarian, book reviewer blogger, bookstagrammer, and "free book lady", Laura Jones to hear a multitude of tips and tricks for obtaining materials to fill up your library shelves without draining your library’s collection budget. Librarian Laura will provide resources to obtain free materials in all types of formats, including audio, ebook, and traditional print format. Also included will be various places to sign up for library specific book giveaways and contests. If your library materials budget could use a bit of a boost, then you'll want to tune in to this session to find out about all the free ways to increase your library materials collection.
Presenter: Laura Jones, Northwest Regional Coordinator, Indiana State Library.
Marketing and Promoting your Writing TodayAndrew Walsh
The Importance of Building an Author Platform
Note: This was presented at the Sinclair Community College 40th Annual Writers’ Workshop in Dayton, OH in November 2013.. As such, the slides do not fully cover the material presented, so if you are interested contact ajw@andrewjwalsh.com
The process of book publishing starts with Manuscript Acquisition. This Slide Examines the process of acquiring and assessing manuscripts as well as the decision to publish or reject a manuscript.
Self Publishing Presentation from Camp Blogaway 2014
PromoToolkit-ContestChecklist
1. So, You Want To Run A Contest…
Your Promo Tool-Kit Contest Checklist
Objective
You want to create buzz about your new book or your writer friend’s book(s). You want to get more readers &
reviews out there in the blogosphere, on GoodReads, on Amazon, on Twitter, where they might affect the
buying habits of other potential readers. You want librarians and teachers to hear of your book, so they
recommend it to their students. If you said yes at any time, then a contest is one way to reach your goal(s).
Preparatory Steps
What prizes to offer
• Books (finished copies, pre-orders or ARCs)
• Book swag including bookmarks, stickers, postcards, bookplates, magnets, tshirts, etc. (Anything on
which you can print your book cover, slogan, quotations, etc.)
• Book-specific swag/prize packs Ex. If you book is about vampires, you could include red lipstick, fake
vampire fangs, etc. or if your novel or it’s main character is always seen with a type of candy or
interested in something distinctive, then you could offer a miniature version as a keepsake, like a ballet
slipper for a book with ballerinas.
• Gift certificate to an online bookstore
Get some photos
Either take some pictures of the prizes winners can expect (especially for book swag and book-specific prizes)
or grab some existing ones from your publisher’s website or your own files.
Write contest post
Include who, what, where, when, why (if there is an applicable why), and how of entering your contest
Use a “Form” template from Google Docs
They’re free, fast to setup, easy to use, attractive and can be either embedded into your blog post or linked to
depending on what you prefer. Plus, they create a handy spreadsheet with all entrants listed clearly. Make sure
to ask their name, email address (to contact them), and blog URL (so you can link to their site should they win)
at the minimum. You can offer few entries (which makes selecting the winner easier) or as many as you want.
Extra Entries?
Types of extra entries
(Use up to 6 ways for entrants to promote your contest for extra entries)
• Tweet contest (with or without a specific message)
• Leave comment on your blog
2. 2
• Follow you on Twitter
• Like you on Facebook
• If you have a contest button/banner, then give extra entries for those who post it on their blogs
• Promote your book trailer
• Refer a friend to the contest
• Sign up for email subscription to your blog
• Become a friend with Google Friend Connect
• Change your Twitter avatar to your book cover
• Get them to take a photo with your book somewhere
• Ask local bookstores if they’re planning on selling your book on release day
• Add up the entries for you
Keep in mind that for every extra entry someone earns, you’ll need to manually add a new line on the
spreadsheet, which can take up quite a bit of time.
Promote Your Contest
Where should you publicize your contest?
• On your blog
• On your website (if it’s separate from your blog)
• On your Twitter feed
• On your Facebook Page
• GoodReads events that you send to your friends
• Some GoodReads groups offer a comment thread to spread the word about contests, so promote
them there
• Send an email to your email list (if you have one)
And The Contest Is Over….
• Open spreadsheet & add in extra entries if required and note the first & last number of lines
• Use Random.org to generate a randomly generated number between the first and last # of lines on the
spreadsheet & create a post announcing the winners as well as emailing them
• In winner post (or in contest policy on your site) clarify that winners have 48 hours to respond with their
mailing address before you have to select someone else instead