The document outlines a marketing strategy to promote the SBMT BSU to different target groups. The strategy has three major goals: 1) utilizing recent graduate students who have international connections to promote the university abroad, 2) leveraging the network of student travelers, and 3) participating in international education fairs. It also recommends carrying out PR campaigns and advertising the university in social networks like Vkontakte and Facebook.

1. Inessa Shaeva & Katherine Protsko,
413 group BA

2. 
 The main principle of the
strategy is to differentiate
marketing communications
in accordance with
specificity of target groups.
Promotion of SBMT BSU

3. 
 to maintain positive image of the BSU;
 to show its' advantages;
 to provide specific information on programs offered.
The strategy combines three major goals:

4. 
 1) making use of recent students
(Graduate students who have connections in other
countries, or work with foreign companies related to
education, can promote our University of Business
in different countries.)
The most effective ways of
promotion are:

5. 
 (students who travel, especially on their own, often
have a lot of different useful connections in the
world that can be very helpful in promoting the
university)
2) use the network of student-travelers

6. 
 (many universities in the world organize education
fairs, where they talk about different universities all
over the world)
3) participating in International
education fairs

7. 
 (the best marketing is
digital marketing.
SMM - advertising the
university in social
networks will be one of
the most effective
methods of promotion.
The emphasis should be
on Vkontakte and
Facebook.)
4) carrying out PR campaigns and
advertising in social networks

8. 
Thanks for attention!