1. Promotion Campaign Competition 2010
Communication Plan for LC Uppsala
Student Groups
1. Business
2. Social Science – Human Resources + Media and Communications
3. Political Science
Communication channels
Lecture Batches – all 3
Webpage – all 3 (general info for every type of student)
Facebook – all 3 (general messages like twitter what happens within our different roles)
Student fairs – all 3
Posters – all 3 (different messages)
Info tables: Business and Social Sciences (no good response from political science year before)
Brochures: Business and Social Sciences
E-mail marketing: all 3 ?
Student newspapers:
• UF towards Political Science
• ERGO towards all 3
Clothes when promoting
Business: formal clothing
Social sciences / Political Science: informal clothing (Aiesec T-shirt?)
Messages
To Business students:
On posters: “Business contacts”, “Get those practical experiences the corporate world is looking
for in the labour market”
On JD’s and at LB’s: “Selling process experience”, handle business contacts on a professional
level”, go to networking meetings”
Info tables: something like Nintendo Wii to attract business students to the table.
To Social science and Political sciences students:
On posters: “Apply your theoretical knowledge on to reality”, “Get those practical experiences
employers are looking for in the labour market”
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2. Social Science students:
On JD’s and at LB’s: ”practical HR work such as, recruitment process, selection process,
matching, intervju techniqes, evaluation process”, “knowledge about international business
conditions”
Media and Communication students:
On JD’s and at LB’s: ”webpage publishing”, “brand management”, “journalism”, “public
speaking”
OC team will probably be marketed for at info meetings and NOT during LB’s in order to keep
the LB’s as focused as possible and stay out of confusion.
Recruitment plan
August – September 2010
Week Mon Tues Wed Thur Fri Sat Sun
w.30 1
w.31 2 3 4 5 6 7 8
w.32 9 10 11 12 13 14 15
w.33 16 17 18 19 20 21 22
w.34 23 24 25 26 27 28 29
w.35 30 31 1 2 3 4 5
w.36 6 7 8 9 10 11 12
w.37 13 14 15 16 17 18 19
w.38 20 21 22 23 24 25 26
w.39 27 28 29 30 1 2 3
 Recruitment Preparation: When? w33 & w34
Where? Ekonomikum H2
 Lecture Bash: Date? w35-37
Time? See with Campus Responsible
Place? Ekonomikum, Engelska Parken, Blåsenhus & Gamla Torget
 Info Table: Date? Wed 1 Sep; Mon 6 Sep; Tues 7 Sep & Mon 13 Sep
Time? 10 am – 3pm (5hours?)
Where? Ekonomikum, Blåsenhus?
 Info Meeting: Date? Wed 8 Sep; Tues 14 Sep; Thur 16 Sep; Mon 22 sep
Time? 5.15 pm – 6.15pm
Where? Ekonomikum – H2
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3.  Interviews: 28-30 sep
 Selection: Fri 1 oct OR Sat 2 oct
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