The document traces the evolution of social media engagement over the past 25 years, noting milestones from 25 years ago, 15 years ago, 5 years ago, and today. It discusses growing a brand community through engaging fans on various social media platforms like Facebook, Twitter, Instagram and building social equity. Key metrics highlighted include Facebook fans of 420,000 and over 70 million feed views and 250,000 likes/comments in 2011. The importance of listening to your audience and building community with neighbors and fans is emphasized.

2. The Evolution of...

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4. 25 years ago.
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5. 15 years ago.
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6. 5 years ago.
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15. The sign that
changed it all.
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17. The process begins...
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23. Listen to your
audience!
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29. Build community
with your neighbors!
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37. Build community
with your fans!
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56. Build Social Equity
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58. •Facebook Fans - 420,000

59. •Facebook Fans - 420,000
•Twitter Followers - 100,000

60. •Facebook Fans - 420,000
•Twitter Followers - 100,000
•Instagram Followers - 20,000

61. •Facebook Fans - 420,000
•Twitter Followers - 100,000
•Instagram Followers - 20,000
•Topspin Newsletter - 35,000

62. •Facebook Fans - 420,000
•Twitter Followers - 100,000
•Instagram Followers - 20,000
•Topspin Newsletter - 35,000
•Facebook Places - 30,000 Check-ins

63. •Facebook Fans - 420,000
•Twitter Followers - 100,000
•Instagram Followers - 20,000
•Topspin Newsletter - 35,000
•Facebook Places - 30,000 Check-ins
•Foursquare - 9,000 Check-ins

64. •Facebook Fans - 420,000
•Twitter Followers - 100,000
•Instagram Followers - 20,000
•Topspin Newsletter - 35,000
•Facebook Places - 30,000 Check-ins
•Foursquare - 9,000 Check-ins
•Flickr Views - 600,000+

65. •Facebook Fans - 420,000
•Twitter Followers - 100,000
•Instagram Followers - 20,000
•Topspin Newsletter - 35,000
•Facebook Places - 30,000 Check-ins
•Foursquare - 9,000 Check-ins
•Flickr Views - 600,000+
•Public Flickr Group - 7500 Photos

66. 2011
70,000,000
Feed Views
250,000
Likes + Comments
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68. The Unexpected

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79. RoxySocial

86. 25 years ago.
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87. 15 years ago.
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88. 5 years ago.
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89. Today...
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