The presentation discusses a project to redesign an automobile logistics system to improve efficiency and customer service. The goals are to reduce logistical costs by 30% and improve customer feedback. The method involves using logistics efficiency and allocative efficiency models to evaluate money, time, and service levels across regions and units, based on expert interviews and field study data. The project management process includes forming multi-member teams to acquire and analyze data to establish and test models, with the ultimate goals of implementing improvements and evaluating the overall project results.