Prologic First is a hospitality IT company that provides innovative software solutions to help hotels and hotel chains improve distribution, increase direct bookings, monitor social media, enable mobility, increase efficiency, and operate more sustainably. Some of their solutions include single image inventory for automated distribution, displaying reviews and rates on the hotel website to boost bookings, integrating a social media dashboard into their property management system, and offering mobile and cloud-based options. They currently serve over 1000 hotel sites across 26 countries.