This document outlines Project Bulldog, a marketing campaign by the Drake University American Marketing Association to increase sales and usage of Diet Coke among women in Iowa and nationally. The campaign targets active women ages 18-44 and proposes promotional strategies focused on themes of work-life balance, agriculture, empowerment and ambition. Strategies for Iowa include outdoor ads, social media campaigns and partnering with organizations like 4-H. National strategies involve scholarships, co-branded coupons, branded merchandise and storytelling across magazines, websites and videos. The team leading this project consists of 16 students and thanks representatives from Coca-Cola and Drake University for their support.