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1ST REGIONAL WIEF WEB-REACH INTERNET MARKETING WORKSHOP
               4-8 September 2012 * Crowne Plaza Nairobi, Kenya

                                       PROGRAMME


Day 1 (4 September 2012)
Venue: Sabaki, Crowne Plaza Nairobi

OPENING CEREMONY

    9.00 am          Arrival and registration of guests & participants

    9.30 am          Welcome Speech by Mrs Evelyn Mungai, Member of the WIEF
                     International Advisory Panel

    10.00 am         Coffee Break

    10.20 am         Commencement of Workshop


Module
•  Introduction to Internet Business
•  External Keyword Tool
•  Domain name selection
•  Content creation
•  Product Photography


Day 2 (5 September 2012)
Venue: Sabaki, Crowne Plaza Nairobi

Module
•    Content Management System (CMS)
•    Content finalization
•    Content uploading
•    Email set-up



                                                                               1
Day 3 (6 September 2012)
Venue: Sabaki, Crowne Plaza Nairobi

Module
•    Introduction to Internet Marketing
•    Search Engine Optimization (SEO)
•    Google Places
•    Online Classifieds (General) Sites & Strategies
•    Online Classifieds (Specific) Sites & Strategies
•    Knowledge Sharing & Viral Marketing Platforms & Strategies
•    Photo Marketing and Video Marketing


Day 4 (7 September 2012)
Venue: Sabaki, Crowne Plaza Nairobi

Module
•    Introduction to Social Media
•    Social Media tools
         o Facebook
         o Twitter
         o FourSquare
•     Social Media Marketing
•     Facebook FanPage



Day 5 (8 September 2012)
Venue: Sabaki, Crowne Plaza Nairobi

Module

•     Exercise: Social Media Marketing Campaign




                                                                  2
CLOSING CEREMONY
Venue: Galanna, Crowne Plaza Nairobi

   7.30 pm         Arrival and registration of guests & participants

   8.00 pm         Welcome Remarks by Mrs. Evelyn Mungai, Member of the WIEF
                   International Advisory Panel

   8.05 pm         Speech by Dato’ Dr Norraesah Mohamed, Chairman, WIEF
                   Businesswomen Network (WBN)

   8.15 pm         Speech by Dr. Bitange Ndemo, Permanent Secretary, Ministry of
                   Information and Communication, Kenya

   8.30 pm         Certificate Presentation & Prize Giving Ceremony

                   Group Photography

   9.00 pm         Dinner is served

   10.00 pm        End of Dinner & Workshop




                                                                                   3

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Programme4participant1st regionalworkshopnairobi

  • 1. 1ST REGIONAL WIEF WEB-REACH INTERNET MARKETING WORKSHOP 4-8 September 2012 * Crowne Plaza Nairobi, Kenya PROGRAMME Day 1 (4 September 2012) Venue: Sabaki, Crowne Plaza Nairobi OPENING CEREMONY 9.00 am Arrival and registration of guests & participants 9.30 am Welcome Speech by Mrs Evelyn Mungai, Member of the WIEF International Advisory Panel 10.00 am Coffee Break 10.20 am Commencement of Workshop Module • Introduction to Internet Business • External Keyword Tool • Domain name selection • Content creation • Product Photography Day 2 (5 September 2012) Venue: Sabaki, Crowne Plaza Nairobi Module • Content Management System (CMS) • Content finalization • Content uploading • Email set-up 1
  • 2. Day 3 (6 September 2012) Venue: Sabaki, Crowne Plaza Nairobi Module • Introduction to Internet Marketing • Search Engine Optimization (SEO) • Google Places • Online Classifieds (General) Sites & Strategies • Online Classifieds (Specific) Sites & Strategies • Knowledge Sharing & Viral Marketing Platforms & Strategies • Photo Marketing and Video Marketing Day 4 (7 September 2012) Venue: Sabaki, Crowne Plaza Nairobi Module • Introduction to Social Media • Social Media tools o Facebook o Twitter o FourSquare • Social Media Marketing • Facebook FanPage Day 5 (8 September 2012) Venue: Sabaki, Crowne Plaza Nairobi Module • Exercise: Social Media Marketing Campaign 2
  • 3. CLOSING CEREMONY Venue: Galanna, Crowne Plaza Nairobi 7.30 pm Arrival and registration of guests & participants 8.00 pm Welcome Remarks by Mrs. Evelyn Mungai, Member of the WIEF International Advisory Panel 8.05 pm Speech by Dato’ Dr Norraesah Mohamed, Chairman, WIEF Businesswomen Network (WBN) 8.15 pm Speech by Dr. Bitange Ndemo, Permanent Secretary, Ministry of Information and Communication, Kenya 8.30 pm Certificate Presentation & Prize Giving Ceremony Group Photography 9.00 pm Dinner is served 10.00 pm End of Dinner & Workshop 3