Programmatique 366

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This document summarizes the programmatic advertising offerings of 366 Medias, a French media group. It outlines their large audience reach across desktop, mobile, and tablet, with over 100 million video streams per month. They provide targeting capabilities through their DMP and access to over 50 regional news publishers. Advertisers can purchase inventory through open auction or guaranteed deals.

INTERNETGLOBAL JANVIER 2019
UNINVENTAIRE
PUISSANT
RESPONSABLE
HYPER LOCAL

D’INTERNAUTES
CHAQUE MOIS
INTERNET GLOBAL AOÛT 2019 VISITEURS UNIQUES

M
DEVU
UNE VÉRITABLE
FRAPPENATIONALE
52M
46M
47M
46M 32M
32M
31M
FORCEDE
INTERNET GLOBAL AOÛT 2019 VISITEURS UNIQUES

99%DE L’AUDIENCE DES SITES DE PQR
ESTLABÉLISÉEDIGITALADTRUST
SOIT 45% DE TOUS LES SITES LABÉLISÉS EN FRANCE

SUR L’ENSEMBLE
DESDEVICES
46SITES
MOBILE TABLETTE
11MDE VU/MOIS
WEB
42APP
26MDE VU/MOIS
8APP
5MDE VU/MOIS
INTERNET GLOBAL AOÛT 2019 VISITEURS UNIQUES

7 KM, C’EST LA BULLE DE VIE DES FRANÇAIS.
LA PQR EST AU CENTRE DE CE PÉRIMÈTRE
ET FOURNIT CHAQUE JOUR L’ACTUALITÉ
DE PROXIMITÉ.
AU CŒUR DE LA VIE
DESFRANÇAIS
PARLERDECEQUICONCERNE
DIRECTEMENTQUELQU’UN,C’ESTL’ENGAGER.

ÉTUDE TNS / 366 « LES FRANÇAIS ET LES MEDIAS » / JANVIER 2019 / ÉCHANTILLON : 2732 INTERVIEWS
LA PROXIMITÉ RESTE LA PRIORITÉ ET LA
PRESSE RÉGIONALE EST LE MÉDIA DANS
LEQUEL LES FRANÇAIS ONT LE PLUS
CONFIANCE (47% - 1ER MÉDIA CITÉ).
«LAPRESSERÉGIONALEM’APPORTE
L’INFORMATIONLAPLUSCRÉDIBLE»
«ENPRESSERÉGIONALE,LESJOURNALISTES
SONTINDÉPENDANTS»
38%1ER MÉDIA
CITÉ
35% 1ER MÉDIA
CITÉ
UNE RELATION PRIVILÉGIÉE
AVECLESINTERNAUTES
INFORMATIONSQUITOUCHENT
L’INTERNAUTEESTATTENTIFAUX
ÀSONENVIRONNEMENT!

80%DES INFOS DÉLIVRÉES
PARLAPQRSONTDESINFOSEXCLUSIVES
+25000CORRESPONDANTS
+5000JOURNALISTES
+35000ARTICLES/JOUR

#GLOBAL TERRITOIRE
LA PLACE DE MARCHÉ
PROGRAMMATIQUE
DELAPQR

LESFORMATS
DISPLAY IMPACT VIDÉO
BANNIÈRES
INTERSTITIELS
1000x200 (desktop)
1000x90 (desktop)
970x250 (desktop)
768x90 (tab)
320x50 (mob)
300x600 (desktop)
320x480 (mob)
300x250 (all devices)
HABILLAGES
Habillage classique (desktop)
Habillage vidéo (desktop)
VIDÉOS
Pré-roll (all devices)
In-read (all devices)

2MILLIARDS
INVENTAIRE DISPLAY
INVENTAIRE STREAMS VIDÉO
170M

DESTREAMS
60M
+ 70% DE
VISIBILITÉ
+70% DE
COMPLETION
PRÉ ROLL

CIBLAGE
AUTO IMMO TECHTRAVEL SEXE REVENU
CSPBEAUTÉBRANDS
INTENTIONNISTES AFFINITÉS SOCIO-DÉMOCONTEXTE
SPORT
ROOM B2B
NEWS
LIFE
STYLE
BANQUE ÂGEÉNERGIE

UNEDATABTOB
DECISIONS
MAKERS
CADRESDIRIGEANTS
PME-PMI
FONCTION
PUBLIQUE
ARTISANS
COMMERÇANTS
EXCLUSIVELIÉE À L’ADN DU MEDIA : DES TITRES ANCRÉS
DANSLETISSUÉCONOMIQUEFRANÇAIS

MODED’ACHAT
PROGRAMMATIQUE
GARANTI DEAL OPENAUCTION

CONTACT
DIR.CLIENTÈLEPROG&MOB
FRANÇOIS.BUDILLON@366.FRPENELOPE.VIGNON@366.FR
FRANÇOIS BUDILLONPENELOPE VIGNON
VOUS SOUHAITEZ EN DISCUTER EN DEHORS DES HORAIRES DE BUREAU ? NOTRE ÉQUIPE ORGANISE RÉGULIÈREMENT DES ÉVÉNEMENTS AFIN DE CONSOLIDER SES RELATIONS !
DIR.CLIENTÈLEPROG&MOB
AMINA.LAHMAMSSI@366.FR
AMINA LAHMAMSSI
DIR.CLIENTÈLEPROG&MOB

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Programmatique 366

1. PROGRAMMATIQUE

2. INTERNETGLOBAL JANVIER 2019 UNINVENTAIRE PUISSANT RESPONSABLE HYPER LOCAL

3. D’INTERNAUTES CHAQUE MOIS INTERNET GLOBAL AOÛT 2019 VISITEURS UNIQUES

4. M DEVU UNE VÉRITABLE FRAPPENATIONALE 52M 46M 47M 46M 32M 32M 31M FORCEDE INTERNET GLOBAL AOÛT 2019 VISITEURS UNIQUES

5. 99%DE L’AUDIENCE DES SITES DE PQR ESTLABÉLISÉEDIGITALADTRUST SOIT 45% DE TOUS LES SITES LABÉLISÉS EN FRANCE

6. BRAND SAFETY FULL TRANSPARENCE 100% CONTENT DANS UN BRANDSAFE ENVIRONNEMENT LA GARANTIE D’UNE DIFFUSION PREMIUM, AU CŒUR DE L’ACTUALITÉ ET DE PLUS DE 35 K ARTICLES PRODUITS CHAQUE JOUR. UN CONTEXTE D’AFFICHAGE OPTIMISÉ AVEC LA DIFFUSION DES CAMPAGNES EN URLS TRANSPARENTES. DES SITES LABELLISÉS DIGITAL AD TRUST, QUI S’ENGAGENT POUR UNE PUBLICITÉ RESPONSABLE.

7. SUR L’ENSEMBLE DESDEVICES 46SITES MOBILE TABLETTE 11MDE VU/MOIS WEB 42APP 26MDE VU/MOIS 8APP 5MDE VU/MOIS INTERNET GLOBAL AOÛT 2019 VISITEURS UNIQUES

8. 7 KM, C’EST LA BULLE DE VIE DES FRANÇAIS. LA PQR EST AU CENTRE DE CE PÉRIMÈTRE ET FOURNIT CHAQUE JOUR L’ACTUALITÉ DE PROXIMITÉ. AU CŒUR DE LA VIE DESFRANÇAIS PARLERDECEQUICONCERNE DIRECTEMENTQUELQU’UN,C’ESTL’ENGAGER.

9. ÉTUDE TNS / 366 « LES FRANÇAIS ET LES MEDIAS » / JANVIER 2019 / ÉCHANTILLON : 2732 INTERVIEWS LA PROXIMITÉ RESTE LA PRIORITÉ ET LA PRESSE RÉGIONALE EST LE MÉDIA DANS LEQUEL LES FRANÇAIS ONT LE PLUS CONFIANCE (47% - 1ER MÉDIA CITÉ). «LAPRESSERÉGIONALEM’APPORTE L’INFORMATIONLAPLUSCRÉDIBLE» «ENPRESSERÉGIONALE,LESJOURNALISTES SONTINDÉPENDANTS» 38%1ER MÉDIA CITÉ 35% 1ER MÉDIA CITÉ UNE RELATION PRIVILÉGIÉE AVECLESINTERNAUTES INFORMATIONSQUITOUCHENT L’INTERNAUTEESTATTENTIFAUX ÀSONENVIRONNEMENT!

10. 80%DES INFOS DÉLIVRÉES PARLAPQRSONTDESINFOSEXCLUSIVES +25000CORRESPONDANTS +5000JOURNALISTES +35000ARTICLES/JOUR

11. #GLOBAL TERRITOIRE LA PLACE DE MARCHÉ PROGRAMMATIQUE DELAPQR

12. LESFORMATS DISPLAY IMPACT VIDÉO BANNIÈRES INTERSTITIELS 1000x200 (desktop) 1000x90 (desktop) 970x250 (desktop) 768x90 (tab) 320x50 (mob) 300x600 (desktop) 320x480 (mob) 300x250 (all devices) HABILLAGES Habillage classique (desktop) Habillage vidéo (desktop) VIDÉOS Pré-roll (all devices) In-read (all devices)

13. 2MILLIARDS INVENTAIRE DISPLAY INVENTAIRE STREAMS VIDÉO 170M

14. DESTREAMS 60M + 70% DE VISIBILITÉ +70% DE COMPLETION PRÉ ROLL

15. DESTREAMS 110M INREAD

16. DATAFOR LOCAL DMP366 VIANOS58ÉDITEURS:

17. CIBLAGE AUTO IMMO TECHTRAVEL SEXE REVENU CSPBEAUTÉBRANDS INTENTIONNISTES AFFINITÉS SOCIO-DÉMOCONTEXTE SPORT ROOM B2B NEWS LIFE STYLE BANQUE ÂGEÉNERGIE

18. UNEDATABTOB DECISIONS MAKERS CADRESDIRIGEANTS PME-PMI FONCTION PUBLIQUE ARTISANS COMMERÇANTS EXCLUSIVELIÉE À L’ADN DU MEDIA : DES TITRES ANCRÉS DANSLETISSUÉCONOMIQUEFRANÇAIS

19. MODED’ACHAT PROGRAMMATIQUE GARANTI DEAL OPENAUCTION

20. CONTACT DIR.CLIENTÈLEPROG&MOB FRANÇOIS.BUDILLON@366.FRPENELOPE.VIGNON@366.FR FRANÇOIS BUDILLONPENELOPE VIGNON VOUS SOUHAITEZ EN DISCUTER EN DEHORS DES HORAIRES DE BUREAU ? NOTRE ÉQUIPE ORGANISE RÉGULIÈREMENT DES ÉVÉNEMENTS AFIN DE CONSOLIDER SES RELATIONS ! DIR.CLIENTÈLEPROG&MOB AMINA.LAHMAMSSI@366.FR AMINA LAHMAMSSI DIR.CLIENTÈLEPROG&MOB

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