Superfari GmbH offers a smart IoT device for real-time luggage tracking, addressing passenger anxiety about luggage security during travel. Their technology integrates with airlines and hotels to optimize luggage handling and delivery, with a market strategy targeting the significant issues of lost and mishandled bags. The company aims to scale its solutions and revenue through partnerships and a focus on the growing smart luggage market.

1. „WE FIND WHAT MATTERS“

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3. © SUPERFARI GMBH
TRACKER
TO LOCATE YOUR BAGGAGE
SAFE-TO-GO
TO KEEP YOUR BAGGAGE SECURE
„WE BRING LUGGAGE
INTO THE DIGITAL DOMAIN“
WITH THE HELP OF ONE SMART IOT DEVICE
© SUPERFARI GMBH
AUTOMATIC
FLIGHT MODE
AVIATION APPROVED
BATTERY
CLOUD BASED
WEB / APP
OPEN SYSTEM
INTEGRATION
Open API
PATENT PENDING

4. © SUPERFARI GMBH
FLIGHTS SUBSEQUENT DELIVERY UNATTENDED SITUATIONS
CAMPING SITES
PUBLIC PARKING LOTS
HOTEL ROOMS OR
HOLIDAY HOMES
P
PUBLIC STORAGE AREAS
LOST
AND FOUND
BUS TRIPSTRAIN TRIPS
„YOUR TICKET TO STRESS REDUCTION“
ACROSS THE COMPLETE TRAVEL CHAIN
TRAVEL CHAIN
SAFE-TO-GO
„YOU FEEL ANXIETY”
„DID SOMEBODY TAKE MY
BAG FROM THE STORAGE
AREA AT THE LAST STOP?“
„IS MY BAG SECURE, WHILE I
AM HAVING A COFFEE IN THE
RESTAURANT?“
„DID SOMEBODY TAKE MY
BAG OUT OF THE LUGGAGE
COMPARTMENT DURING THE
LAST STOP?“
„DID MY LUGGAGE ARRIVE
WITH ME?“
„DID THEY MISHANDLE
MY LUGGAGE?“
„DID THEY OPEN MY
LUGGAGE?“
„WHEN WILL MY MISPLACED
LUGGAGE BE DELIVERED?“
„I DON’T WANT TO WASTE
MORE TIME DURING MY
HOLIDAY, DUE TO LOST
LUGGAGE!“
„ARE MY
FAVOURITE THINGS SAFE?“
CUSTOMER`SPAIN
DATA FOR LUGGAGE MANUFACTURERS:
„HOW OFTEN AND WHERE WAS THE BAG USED?“
„ANY SHOCKS OR MISHANDLING?“
„WHERE IS MY CUSTOMER TRAVELING?“
DATA FOR AIRLINES AND FF PROGRAMS:
„DID MY CUSTOMER TRAVEL WITH ANOTHER AIRLINE?“
„WHAT’S MY CUSTOMERS’ TRAVEL BEHAVIOUR / DESTINATIONS?“
DATA FOR HOTELS:
„WHAT ARE MY CUSTOMERS FAVOURITE HOTELS?“
„WHERE IS MY CUSTOMER GOING REGULARLY?“
BUSINESSOPPORTUNITY
SERVICE FOR AIRLINES + AIRPORTS:
„WE WANT TO OPTIMISE THE LOST+FOUND DATA DELIVERY
PROCESS!“
„WE CAN ANALYSE THE AIRPORT AND AIRLINE BAGGAGE
PERFORMANCE TO HELP THEM IMPROVE!“
“WE CAN TEAM WITH HOTELS TO PROVIDE BETTER SERVICES
FOR PASSENGERS WITH LOST BAGGAGE”
FF PROGRAM OPPORTUNITY:
LOYALTY POINTS TO COVER DATA FEES IN EXCHANGE FOR
DATA

5. © SUPERFARI GMBH
„22.7 MILLION MISHANDLED BAGS
IN 2017 CAUSED COSTS OF
US$ 2.3 BILLION“ *
*2018 AIR TRANSPORT INDUSTRY INSIGHTS - THE BAGGAGE REPORT, SITA 2018
„OUR MARKET ENTRY STRATEGY
USES THE ANXIETY OF 4.08 BILLION
PASSENGERS (GLOBAL IN 2017)“

6. „THE WORLD IS FULL OF TRACKERS.
JUST 1 MEETS ALL AVIATION REQUIREMENTS“
© SUPERFARI GMBH

7. © SUPERFARI GMBH
„WE KNOW WHAT
WE ARE TRACKING
BY OUR intelliSYSTEM.”
„WE AIM TO COOPERATE“
WITH THE LUGGAGE INDUSTRY, AIRLINES + FFP
SUPERFARI
INSIDE
PATENTPENDING

8. 20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
2019 2020 2021 2022 2023
TOTAL LUGGAGE (ONLINE) LUGGAGE (VIA FTL) LUGGAGE (VIA PARTNER) SPECIAL LUGGAGE
160.000 UNITS
120.000
30.000
2.500
TRIAL UNITS
2.7 MIO SERVICE
MONTHS PER
ANNUM BY END 2023
© SUPERFARI GMBH
„GOAL: 300.000 UNITS BY 2023“
THAT’S 1 IN 1200 FREQUENT FLYERS

9. € -10 Mio
€ 0 Mio
€ 10 Mio
€ 20 Mio
€ 30 Mio
€ 40 Mio
2019 2020 2021 2022 2023
REVENUE EBIT
€ 50 + MIO
POTENTIAL REVENUE
OVER 5 YEARS
€ 20 + MIO
POTENTIAL EBIT
OVER % YEARS
„LUGGAGE HAS GREAT POTENTIAL“
REAL TIME TRACKING SOLUTIONS FOR SMART LUGGAGE WILL GROW AT 16% TO USD 180 MIO P.A. BY 2024 (USA ONLY)*
© SUPERFARI GMBH
*HTTPS://WWW.GMINSIGHTS.COM/INDUSTRY-ANALYSIS/SMART-LUGGAGE-MARKET

10. TEAM
PROBLEM
TO
SOLVE
PROTOYPES
FUNCTIONAL
TESTING
USE CASE
TESTING
IN WORK
SOLUTION
DESIGN
PILOT
TESTING
TELCO / ESIM
TESTING
REGULATORY
CERT.
FIRST
DEPLOYMENT
CONTRACT
PRODUCTION
DEPLOYMENT
AND SERVICE
START
150 TEUR PRE-FINANCED BY
INNORAMPUP HAMBURG
„LOOKING FOR NEXT FINANCE“
TO TAKE OUR UNIQUE SOLUTION TO MARKET
© SUPERFARI GMBH
FIND SALES CHANNEL PARTNERS
FINALISE SUPPLY CHAIN PARTNERS
EXPAND SALES CHANNEL
PARTNERS
START PRE-SALE CAMPAIGN
JOINT MARKETING CAMPAIGN WITH PARTNERS
ONLINE MARKETING
ONLINE SHOP ACTIVATION
„LOOKING FOR NEXT FINANCE“
TO DATE Q3/2019 Q4/2019 Q1/2020 Q2/2020

11. © SUPERFARI GMBH
„INTERESTED TO KNOW MORE?“
TINA@SUPERFARI.COM
SUPERFARI GMBH / HEGESTRASSE 40 / 20251 HAMBURG
SUPERFARI