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TRACKER
TO LOCATE YOUR BAGGAGE
SAFE-TO-GO
TO KEEP YOUR BAGGAGE SECURE
„WE BRING LUGGAGE
INTO THE DIGITAL DOMAIN“
WITH THE HELP OF ONE SMART IOT DEVICE
© SUPERFARI GMBH
AUTOMATIC
FLIGHT MODE
AVIATION APPROVED
BATTERY
CLOUD BASED
WEB / APP
OPEN SYSTEM
INTEGRATION
Open API
PATENT PENDING
© SUPERFARI GMBH
FLIGHTS SUBSEQUENT DELIVERY UNATTENDED SITUATIONS
CAMPING SITES
PUBLIC PARKING LOTS
HOTEL ROOMS OR
HOLIDAY HOMES
P
PUBLIC STORAGE AREAS
LOST
AND FOUND
BUS TRIPSTRAIN TRIPS
„YOUR TICKET TO STRESS REDUCTION“
ACROSS THE COMPLETE TRAVEL CHAIN
TRAVEL CHAIN
SAFE-TO-GO
„YOU FEEL ANXIETY”
„DID SOMEBODY TAKE MY
BAG FROM THE STORAGE
AREA AT THE LAST STOP?“
„IS MY BAG SECURE, WHILE I
AM HAVING A COFFEE IN THE
RESTAURANT?“
„DID SOMEBODY TAKE MY
BAG OUT OF THE LUGGAGE
COMPARTMENT DURING THE
LAST STOP?“
„DID MY LUGGAGE ARRIVE
WITH ME?“
„DID THEY MISHANDLE
MY LUGGAGE?“
„DID THEY OPEN MY
LUGGAGE?“
„WHEN WILL MY MISPLACED
LUGGAGE BE DELIVERED?“
„I DON’T WANT TO WASTE
MORE TIME DURING MY
HOLIDAY, DUE TO LOST
LUGGAGE!“
„ARE MY
FAVOURITE THINGS SAFE?“
CUSTOMER`SPAIN
DATA FOR LUGGAGE MANUFACTURERS:
„HOW OFTEN AND WHERE WAS THE BAG USED?“
„ANY SHOCKS OR MISHANDLING?“
„WHERE IS MY CUSTOMER TRAVELING?“
DATA FOR AIRLINES AND FF PROGRAMS:
„DID MY CUSTOMER TRAVEL WITH ANOTHER AIRLINE?“
„WHAT’S MY CUSTOMERS’ TRAVEL BEHAVIOUR / DESTINATIONS?“
DATA FOR HOTELS:
„WHAT ARE MY CUSTOMERS FAVOURITE HOTELS?“
„WHERE IS MY CUSTOMER GOING REGULARLY?“
BUSINESSOPPORTUNITY
SERVICE FOR AIRLINES + AIRPORTS:
„WE WANT TO OPTIMISE THE LOST+FOUND DATA DELIVERY
PROCESS!“
„WE CAN ANALYSE THE AIRPORT AND AIRLINE BAGGAGE
PERFORMANCE TO HELP THEM IMPROVE!“
“WE CAN TEAM WITH HOTELS TO PROVIDE BETTER SERVICES
FOR PASSENGERS WITH LOST BAGGAGE”
FF PROGRAM OPPORTUNITY:
LOYALTY POINTS TO COVER DATA FEES IN EXCHANGE FOR
DATA
© SUPERFARI GMBH
„22.7 MILLION MISHANDLED BAGS
IN 2017 CAUSED COSTS OF
US$ 2.3 BILLION“ *
*2018 AIR TRANSPORT INDUSTRY INSIGHTS - THE BAGGAGE REPORT, SITA 2018
„OUR MARKET ENTRY STRATEGY
USES THE ANXIETY OF 4.08 BILLION
PASSENGERS (GLOBAL IN 2017)“
„THE WORLD IS FULL OF TRACKERS.
JUST 1 MEETS ALL AVIATION REQUIREMENTS“
© SUPERFARI GMBH
© SUPERFARI GMBH
„WE KNOW WHAT
WE ARE TRACKING
BY OUR intelliSYSTEM.”
„WE AIM TO COOPERATE“
WITH THE LUGGAGE INDUSTRY, AIRLINES + FFP
SUPERFARI
INSIDE
PATENTPENDING
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
2019 2020 2021 2022 2023
TOTAL LUGGAGE (ONLINE) LUGGAGE (VIA FTL) LUGGAGE (VIA PARTNER) SPECIAL LUGGAGE
160.000 UNITS
120.000
30.000
2.500
TRIAL UNITS
2.7 MIO SERVICE
MONTHS PER
ANNUM BY END 2023
© SUPERFARI GMBH
„GOAL: 300.000 UNITS BY 2023“
THAT’S 1 IN 1200 FREQUENT FLYERS
€ -10 Mio
€ 0 Mio
€ 10 Mio
€ 20 Mio
€ 30 Mio
€ 40 Mio
2019 2020 2021 2022 2023
REVENUE EBIT
€ 50 + MIO
POTENTIAL REVENUE
OVER 5 YEARS
€ 20 + MIO
POTENTIAL EBIT

OVER % YEARS
„LUGGAGE HAS GREAT POTENTIAL“
REAL TIME TRACKING SOLUTIONS FOR SMART LUGGAGE WILL GROW AT 16% TO USD 180 MIO P.A. BY 2024 (USA ONLY)*
© SUPERFARI GMBH
*HTTPS://WWW.GMINSIGHTS.COM/INDUSTRY-ANALYSIS/SMART-LUGGAGE-MARKET
TEAM
PROBLEM
TO
SOLVE
PROTOYPES
FUNCTIONAL
TESTING
USE CASE
TESTING
IN WORK
SOLUTION
DESIGN
PILOT
TESTING
TELCO / ESIM
TESTING
REGULATORY
CERT.
FIRST
DEPLOYMENT
CONTRACT
PRODUCTION
DEPLOYMENT
AND SERVICE
START
150 TEUR PRE-FINANCED BY
INNORAMPUP HAMBURG
„LOOKING FOR NEXT FINANCE“
TO TAKE OUR UNIQUE SOLUTION TO MARKET
© SUPERFARI GMBH
FIND SALES CHANNEL PARTNERS
FINALISE SUPPLY CHAIN PARTNERS
EXPAND SALES CHANNEL
PARTNERS
START PRE-SALE CAMPAIGN
JOINT MARKETING CAMPAIGN WITH PARTNERS
ONLINE MARKETING
ONLINE SHOP ACTIVATION
„LOOKING FOR NEXT FINANCE“
TO DATE Q3/2019 Q4/2019 Q1/2020 Q2/2020
© SUPERFARI GMBH
„INTERESTED TO KNOW MORE?“
TINA@SUPERFARI.COM
SUPERFARI GMBH / HEGESTRASSE 40 / 20251 HAMBURG
SUPERFARI

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Superfari - NOAH19 Berlin

  • 1. „WE FIND WHAT MATTERS“
  • 2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  • 3. © SUPERFARI GMBH TRACKER TO LOCATE YOUR BAGGAGE SAFE-TO-GO TO KEEP YOUR BAGGAGE SECURE „WE BRING LUGGAGE INTO THE DIGITAL DOMAIN“ WITH THE HELP OF ONE SMART IOT DEVICE © SUPERFARI GMBH AUTOMATIC FLIGHT MODE AVIATION APPROVED BATTERY CLOUD BASED WEB / APP OPEN SYSTEM INTEGRATION Open API PATENT PENDING
  • 4. © SUPERFARI GMBH FLIGHTS SUBSEQUENT DELIVERY UNATTENDED SITUATIONS CAMPING SITES PUBLIC PARKING LOTS HOTEL ROOMS OR HOLIDAY HOMES P PUBLIC STORAGE AREAS LOST AND FOUND BUS TRIPSTRAIN TRIPS „YOUR TICKET TO STRESS REDUCTION“ ACROSS THE COMPLETE TRAVEL CHAIN TRAVEL CHAIN SAFE-TO-GO „YOU FEEL ANXIETY” „DID SOMEBODY TAKE MY BAG FROM THE STORAGE AREA AT THE LAST STOP?“ „IS MY BAG SECURE, WHILE I AM HAVING A COFFEE IN THE RESTAURANT?“ „DID SOMEBODY TAKE MY BAG OUT OF THE LUGGAGE COMPARTMENT DURING THE LAST STOP?“ „DID MY LUGGAGE ARRIVE WITH ME?“ „DID THEY MISHANDLE MY LUGGAGE?“ „DID THEY OPEN MY LUGGAGE?“ „WHEN WILL MY MISPLACED LUGGAGE BE DELIVERED?“ „I DON’T WANT TO WASTE MORE TIME DURING MY HOLIDAY, DUE TO LOST LUGGAGE!“ „ARE MY FAVOURITE THINGS SAFE?“ CUSTOMER`SPAIN DATA FOR LUGGAGE MANUFACTURERS: „HOW OFTEN AND WHERE WAS THE BAG USED?“ „ANY SHOCKS OR MISHANDLING?“ „WHERE IS MY CUSTOMER TRAVELING?“ DATA FOR AIRLINES AND FF PROGRAMS: „DID MY CUSTOMER TRAVEL WITH ANOTHER AIRLINE?“ „WHAT’S MY CUSTOMERS’ TRAVEL BEHAVIOUR / DESTINATIONS?“ DATA FOR HOTELS: „WHAT ARE MY CUSTOMERS FAVOURITE HOTELS?“ „WHERE IS MY CUSTOMER GOING REGULARLY?“ BUSINESSOPPORTUNITY SERVICE FOR AIRLINES + AIRPORTS: „WE WANT TO OPTIMISE THE LOST+FOUND DATA DELIVERY PROCESS!“ „WE CAN ANALYSE THE AIRPORT AND AIRLINE BAGGAGE PERFORMANCE TO HELP THEM IMPROVE!“ “WE CAN TEAM WITH HOTELS TO PROVIDE BETTER SERVICES FOR PASSENGERS WITH LOST BAGGAGE” FF PROGRAM OPPORTUNITY: LOYALTY POINTS TO COVER DATA FEES IN EXCHANGE FOR DATA
  • 5. © SUPERFARI GMBH „22.7 MILLION MISHANDLED BAGS IN 2017 CAUSED COSTS OF US$ 2.3 BILLION“ * *2018 AIR TRANSPORT INDUSTRY INSIGHTS - THE BAGGAGE REPORT, SITA 2018 „OUR MARKET ENTRY STRATEGY USES THE ANXIETY OF 4.08 BILLION PASSENGERS (GLOBAL IN 2017)“
  • 6. „THE WORLD IS FULL OF TRACKERS. JUST 1 MEETS ALL AVIATION REQUIREMENTS“ © SUPERFARI GMBH
  • 7. © SUPERFARI GMBH „WE KNOW WHAT WE ARE TRACKING BY OUR intelliSYSTEM.” „WE AIM TO COOPERATE“ WITH THE LUGGAGE INDUSTRY, AIRLINES + FFP SUPERFARI INSIDE PATENTPENDING
  • 8. 20.000 40.000 60.000 80.000 100.000 120.000 140.000 160.000 2019 2020 2021 2022 2023 TOTAL LUGGAGE (ONLINE) LUGGAGE (VIA FTL) LUGGAGE (VIA PARTNER) SPECIAL LUGGAGE 160.000 UNITS 120.000 30.000 2.500 TRIAL UNITS 2.7 MIO SERVICE MONTHS PER ANNUM BY END 2023 © SUPERFARI GMBH „GOAL: 300.000 UNITS BY 2023“ THAT’S 1 IN 1200 FREQUENT FLYERS
  • 9. € -10 Mio € 0 Mio € 10 Mio € 20 Mio € 30 Mio € 40 Mio 2019 2020 2021 2022 2023 REVENUE EBIT € 50 + MIO POTENTIAL REVENUE OVER 5 YEARS € 20 + MIO POTENTIAL EBIT OVER % YEARS „LUGGAGE HAS GREAT POTENTIAL“ REAL TIME TRACKING SOLUTIONS FOR SMART LUGGAGE WILL GROW AT 16% TO USD 180 MIO P.A. BY 2024 (USA ONLY)* © SUPERFARI GMBH *HTTPS://WWW.GMINSIGHTS.COM/INDUSTRY-ANALYSIS/SMART-LUGGAGE-MARKET
  • 10. TEAM PROBLEM TO SOLVE PROTOYPES FUNCTIONAL TESTING USE CASE TESTING IN WORK SOLUTION DESIGN PILOT TESTING TELCO / ESIM TESTING REGULATORY CERT. FIRST DEPLOYMENT CONTRACT PRODUCTION DEPLOYMENT AND SERVICE START 150 TEUR PRE-FINANCED BY INNORAMPUP HAMBURG „LOOKING FOR NEXT FINANCE“ TO TAKE OUR UNIQUE SOLUTION TO MARKET © SUPERFARI GMBH FIND SALES CHANNEL PARTNERS FINALISE SUPPLY CHAIN PARTNERS EXPAND SALES CHANNEL PARTNERS START PRE-SALE CAMPAIGN JOINT MARKETING CAMPAIGN WITH PARTNERS ONLINE MARKETING ONLINE SHOP ACTIVATION „LOOKING FOR NEXT FINANCE“ TO DATE Q3/2019 Q4/2019 Q1/2020 Q2/2020
  • 11. © SUPERFARI GMBH „INTERESTED TO KNOW MORE?“ TINA@SUPERFARI.COM SUPERFARI GMBH / HEGESTRASSE 40 / 20251 HAMBURG SUPERFARI