The Convergence of Social Marketing Worldscraig lefebvre
This document discusses the convergence of social marketing approaches between developed and developing worlds. While social marketing initially focused on different issues in different contexts, it now shares common challenges of promoting equity, shifting from individuals to communities, and developing comprehensive and scalable solutions. It calls for increased collaboration between social marketers and other fields to address these challenges. It proposes a global social marketing platform to continually improve knowledge and skills for using social marketing to improve public health worldwide.
This document discusses sharing data between repositories. It proposes using the BagIt format to package data and metadata together in a portable way. The document outlines a potential workflow where data is uploaded from a source repository to Dryad using BagIt over HTTP. Key points are using open standards like BagIt, OAI-ORE, and Pairtree to allow data to be shared while avoiding reliance on local conventions. Future directions discussed include using these standards to allow data files and resource maps to be dereferenced over HTTP.
The Golden Road to Unlimited Devotion: Building a Socially Constructive Archi...Kevin Clarke
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Assessment And Evaluation in the Age of Networked LearningKonrad Glogowski
Presentation for the 2007 K12 Online Conference. Full title: Initiating and Sustaining Conversations: Assessment and Evaluation in the Age of Networked Learning.
(Please note:
Slideshare distorted some files after uploading.
This presentation is also available on blip.tv: http://blip.tv/file/430904).
Education Under Attack: The Impact of Armed Conflict on Education around the ...Konrad Glogowski
Millions of children around the world do not have access to education. The reasons are varied and complex. Armed attacks on education account for a large percentage of that statistic. More than half of all school-age children who do not attend school live in countries affected by conflict where students, teachers, and schools are targeted, threatened, and attacked. In this webinar, we will focus on Education Under Attack – a disturbing global phenomenon that’s depriving millions of children around the world of their right to education, causing drastic decreases in attendance rates, victimizing committed teachers, and devastating schools and communities. We will focus on what you can do, now, in your community and globally, to make a difference and help ensure that the right to education is respected, worldwide.
The Convergence of Social Marketing Worldscraig lefebvre
This document discusses the convergence of social marketing approaches between developed and developing worlds. While social marketing initially focused on different issues in different contexts, it now shares common challenges of promoting equity, shifting from individuals to communities, and developing comprehensive and scalable solutions. It calls for increased collaboration between social marketers and other fields to address these challenges. It proposes a global social marketing platform to continually improve knowledge and skills for using social marketing to improve public health worldwide.
This document discusses sharing data between repositories. It proposes using the BagIt format to package data and metadata together in a portable way. The document outlines a potential workflow where data is uploaded from a source repository to Dryad using BagIt over HTTP. Key points are using open standards like BagIt, OAI-ORE, and Pairtree to allow data to be shared while avoiding reliance on local conventions. Future directions discussed include using these standards to allow data files and resource maps to be dereferenced over HTTP.
The Golden Road to Unlimited Devotion: Building a Socially Constructive Archi...Kevin Clarke
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Assessment And Evaluation in the Age of Networked LearningKonrad Glogowski
Presentation for the 2007 K12 Online Conference. Full title: Initiating and Sustaining Conversations: Assessment and Evaluation in the Age of Networked Learning.
(Please note:
Slideshare distorted some files after uploading.
This presentation is also available on blip.tv: http://blip.tv/file/430904).
Education Under Attack: The Impact of Armed Conflict on Education around the ...Konrad Glogowski
Millions of children around the world do not have access to education. The reasons are varied and complex. Armed attacks on education account for a large percentage of that statistic. More than half of all school-age children who do not attend school live in countries affected by conflict where students, teachers, and schools are targeted, threatened, and attacked. In this webinar, we will focus on Education Under Attack – a disturbing global phenomenon that’s depriving millions of children around the world of their right to education, causing drastic decreases in attendance rates, victimizing committed teachers, and devastating schools and communities. We will focus on what you can do, now, in your community and globally, to make a difference and help ensure that the right to education is respected, worldwide.
The document discusses the concept of "third places" as informal public places where people can gather and interact beyond home and work, such as cafes and public squares. It proposes that classrooms could function as third places if they are learner-centered environments that allow students to immerse themselves, build an online presence, and extend classroom discourse beyond traditional school writing. The teacher's role would be to participate as a reader and support student interactions rather than maintaining traditional authority.
The document discusses assessment strategies for 21st century classrooms. It outlines several key findings from research on effective assessment: that comments have a stronger impact on learning than grades alone; quality of feedback is important; and setting process goals rather than only product goals leads to better outcomes. The document also discusses three main approaches to assessment: behavioral, which focuses on performance and facts; cognitive/constructivist, emphasizing problem-solving and skills application; and sociocultural, viewing learning as knowledge-building within a community. Examples of sociocultural strategies discussed include learning stories and dispositions in New Zealand's early childhood curriculum.
Evaluating Social Marketing in the Context of Financial Literacy and Educatio...craig lefebvre
Presentation as part of the "Evaluating Social Marketing, including Media Campaigns and Soaps" panel at The World Bank and OECD Workshop on Measuring Financial Capability and the Effectiveness of Financial Education. Washington, DC 12-13 November 2009.
This document discusses new approaches to social marketing, including addressing "wicked problems" that are difficult to define and solve. It emphasizes the importance of understanding people's experiences through design research and working with communities. The scope of social marketing is expanding from focusing on individuals to also considering organizations, social networks, communities, markets, and public policies. Theories of behavior change can help guide program design and adoption. Co-creating value with communities is highlighted. Journey maps can be used to illustrate the process of behavior adoption. An ideal customer experience should be compelling, orienting, embedded in people's lives, generative, and lead people to talk to others about it. Rethinking approaches to honor people, radiate value, engage
Integrating Social Media Into Prevention Programscraig lefebvre
Presentation on social and mobile media at the Community Anti-Drug Coalitions of America National Leadership Forum XVII. Washington, DC. February 14, 2007.
Presentation to the eMarketing Team at CDC. Bottom Line: Moving from demographics of users to user behaviors as they relate to mobile phones as a segmentation scheme.
A description of the development of a scale for measuring consumer engagement with health content on websites and other digital media. We define engagement as the process of involving users in health content in ways that motivate and lead to health behavior change. Significant predictive validity with behavioral intentions and readiness to act was found in nine health content areas. The eHealth Engagement Scale may prove to be an important mediator of user retention of information, intentions to change, and ultimately efforts to undertake and achieve behavior change.
Social media shifts the dynamics of communication in public health emergenciescraig lefebvre
Talk I gave at the European Centers for Disease Control 9 June 2011. Focus is on use of social media in EU countires and experiences/lessons learned with social media by government agencies around the world.
Partnerships to inform, support and enhance health promotion programscraig lefebvre
This presentation focuses on the critical steps and processes in developing partnerships for health promotion programs. It integrates theory, research and best practices into a strategic approach designed to increase the effectiveness of partnerships as public health strategy. This slideshow was originally narrated and presented at the Health Promotion Conference held at Haifa University School of Public Health, 2015. Sorry the audio track did not upload, but the slides will carry the story.
This document discusses using design thinking to improve public health programs and technical assistance (TA) delivery systems. It provides an overview of design thinking principles like questioning assumptions, connecting unrelated ideas, and failing forward. The key aspects of a redesigned TA system discussed are making it collaborative, experimental through prototyping, and considering the unique context and people involved. The goal would be a TA system that greatly improves the experience for grantees receiving assistance, their clients, the funding agencies, and assistance providers.
A presentation intended for social designers, social marketers and change agents who want to assist people in learning new behaviors rather than trying to change them.
The document discusses the concept of "third places" as informal public places where people can gather and interact beyond home and work, such as cafes and public squares. It proposes that classrooms could function as third places if they are learner-centered environments that allow students to immerse themselves, build an online presence, and extend classroom discourse beyond traditional school writing. The teacher's role would be to participate as a reader and support student interactions rather than maintaining traditional authority.
The document discusses assessment strategies for 21st century classrooms. It outlines several key findings from research on effective assessment: that comments have a stronger impact on learning than grades alone; quality of feedback is important; and setting process goals rather than only product goals leads to better outcomes. The document also discusses three main approaches to assessment: behavioral, which focuses on performance and facts; cognitive/constructivist, emphasizing problem-solving and skills application; and sociocultural, viewing learning as knowledge-building within a community. Examples of sociocultural strategies discussed include learning stories and dispositions in New Zealand's early childhood curriculum.
Evaluating Social Marketing in the Context of Financial Literacy and Educatio...craig lefebvre
Presentation as part of the "Evaluating Social Marketing, including Media Campaigns and Soaps" panel at The World Bank and OECD Workshop on Measuring Financial Capability and the Effectiveness of Financial Education. Washington, DC 12-13 November 2009.
This document discusses new approaches to social marketing, including addressing "wicked problems" that are difficult to define and solve. It emphasizes the importance of understanding people's experiences through design research and working with communities. The scope of social marketing is expanding from focusing on individuals to also considering organizations, social networks, communities, markets, and public policies. Theories of behavior change can help guide program design and adoption. Co-creating value with communities is highlighted. Journey maps can be used to illustrate the process of behavior adoption. An ideal customer experience should be compelling, orienting, embedded in people's lives, generative, and lead people to talk to others about it. Rethinking approaches to honor people, radiate value, engage
Integrating Social Media Into Prevention Programscraig lefebvre
Presentation on social and mobile media at the Community Anti-Drug Coalitions of America National Leadership Forum XVII. Washington, DC. February 14, 2007.
Presentation to the eMarketing Team at CDC. Bottom Line: Moving from demographics of users to user behaviors as they relate to mobile phones as a segmentation scheme.
A description of the development of a scale for measuring consumer engagement with health content on websites and other digital media. We define engagement as the process of involving users in health content in ways that motivate and lead to health behavior change. Significant predictive validity with behavioral intentions and readiness to act was found in nine health content areas. The eHealth Engagement Scale may prove to be an important mediator of user retention of information, intentions to change, and ultimately efforts to undertake and achieve behavior change.
Social media shifts the dynamics of communication in public health emergenciescraig lefebvre
Talk I gave at the European Centers for Disease Control 9 June 2011. Focus is on use of social media in EU countires and experiences/lessons learned with social media by government agencies around the world.
Partnerships to inform, support and enhance health promotion programscraig lefebvre
This presentation focuses on the critical steps and processes in developing partnerships for health promotion programs. It integrates theory, research and best practices into a strategic approach designed to increase the effectiveness of partnerships as public health strategy. This slideshow was originally narrated and presented at the Health Promotion Conference held at Haifa University School of Public Health, 2015. Sorry the audio track did not upload, but the slides will carry the story.
This document discusses using design thinking to improve public health programs and technical assistance (TA) delivery systems. It provides an overview of design thinking principles like questioning assumptions, connecting unrelated ideas, and failing forward. The key aspects of a redesigned TA system discussed are making it collaborative, experimental through prototyping, and considering the unique context and people involved. The goal would be a TA system that greatly improves the experience for grantees receiving assistance, their clients, the funding agencies, and assistance providers.
A presentation intended for social designers, social marketers and change agents who want to assist people in learning new behaviors rather than trying to change them.
Case study di Cascina Caremma, un agriturismo alle porte di Milano che ha affidato la gestione della sua comunicazione online a Futuraweb srl. Il network dell'azienda agricola si articola nel sito corporate con booking ed e-commerce, nella newsletter mensile, nella presenza su facebook e twitter.
CIBOOK NET - www.cibook.net - è un network di persone prima che di aziende e di organizzazioni, che intendono ritrovare il gusto della "genuinità" e della "qualità" in quelli che noi chiamiamo elementi "culturali" quali libri e pubblicazioni, prodotti eno-gastronomici tipici delle regioni italiane, percorsi turistici culturali e opere artigianali, e che credono che i rapporti si fondino su una componente "umana" che rispetti i Valori della lealtà e dell'onestà.
Il nostro obiettivo è quello di creare un circuito nel quale accrescere la consapevolezza del consumatore sul Valore dei prodotti siano essi enogastronimici, editoriali, artigianali, e culturali coinvolgendo i produttori, gli artigiani, gli editori e gli autori nel trasmettere questo Valore.
Per saperne di più: www.cibook.net
2. L’incontro con il Marketing dell’azienda Duca ci sollecita ad ipotizzare strumenti e servizi volti ad attivare interessi, curiosità, traffico verso il mondo del vino della Casa. Attivare traffico significa creare sollecitazioni, soprattutto nei confronti del fruitore privato, aumentarne la sua esperienza del vino, fortemente legata alla grande cultura del vino (conoscere e riconoscere il vino, le grandi annate, gli abbinamenti corretti e curiuosi, gli stumenti di servizio del vino, regalare vino distinguendosi, parlare di vino, etc). Per regalare questa nuova esperienza legata al mondo vino, abbiamo pensato di sviluppare una innovativa presenza online della Duca di Salaparuta. Il nuovo website si distinguerà dai 3 siti istituzionali della Casa pur mantenendo un forte richiamo al marchio. La nuova piattaforma punterà a creare un dialogo con il target, interagire con esso, conoscerlo e riconoscerlo. Creare una piattaforma che stimoli l’utente a ritornare, un ambiente dove poter navigare per ottenere informazioni sul vino, su eventi ad esso legati, sulla nascita di nuove etichette targate Duca di Salaparuta. Una piattaforma che grazie allo strumento dell’asta possa diventare un canale di distrubuzione per prodotti molto particolari, non rintracciabile nelle enoteche sotto casa.
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4. Monitorare e ottimizzare la campagna per massimizzare il ROI Analizzare il sito e sviluppare una lista di keywords Realizzare le creatività testuali Nasce Win e sB e tt e r.it
5. Nasce Win sB tt r.it e e e La nuova piattaforma basa il suo Business model su 3 E Educational Arricchire l’esperienza del bere il vino attraverso percorsi legati all’abbinamento vino cibo, abbinamenti curiosi, grandi annate, etc. Inviti a partecipare a momenti di degustazione offline Entertainment Avvicinarsi al vino attraverso ambienti ludici: Games online, partecipazioni alle aste . Emotional Area dedicata alla vino e al suo lifestyle. Grazie ad un ampio portfolio di gadgets della Duca l’utente potrà accompagnare il suo modo di vivere il vino attraverso oggetti cult con il Marchio della Casa.
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7. Cartolina pub, locali, fiera gusto Sms Marketing WINESBETTER.IT Iscrviti a Winesbetter News, scarica whitye paper sul vino, scarica guide su abbinamento vino-cibo. Partecipa all’asta, acquista gadget. Processi di viral Marketing Newsletter Punto vendita, Enoteca- Evento Database Esterni