2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
2. Il Plantare
Cos’è il Plantare: Si dice Ortesi ( dal greco ) Plantare Tutto ciò che si
aggiunge al piede per correggerlo-concetto meccanicistico
Chi lo utilizza: Tutti colori che soffrono di Patologie Podaliche, alterazioni
Biomeccaniche e disturbi alla deambulazione. PAZIENTI
Canale Distributivo : 1.500 Negozi di Ortopedia - 400 Podologici con
specifici attestati di riconoscimento della Loro professionalità-Mercato regolamentato
Stato dell’Arte: Prescrizione Medica-Rilevazione impronte-Costruzione-
Rimborso ASL
Costo del Plantare : 150€ cui si deve aggiungere per il PAZIENTE il costo
della visita dello Specialista circa 100€
Mercato: 800.000 paia di Plantari in segmento di mercato Maturo. Nessuna
possibilità di fare PULL ma solo informazione o…..
3. L’Amplicettore
Cos’è L’Amplicettore:un’interfaccia personalizzata tra piede e
calzatura che amplifica gli scambi propriocettivi piede/terreno.
Chi lo utilizza: Tutti coloro che vogliono BENESSERE. CLIENTI
Canale Distributivo : 16.145 Farmacie 16.000 Negozi Calzature 14.500
Negozi di articoli Sportivi 4.000 Sanitarie 2.200 Centri Fitness ecc.
Stato dell’Arte: Suolette Standard dai benefit generici
Costo dell’Amplicettore : 79€
Mercato: Tutto L’Universo
4. Il concetto scientifico:
l’Amplicezione
L’Amplicezione si occupa del Piede come “ORGANO DI SENSO” . La
Biomeccanica si occupa del Piede come “ORGANO DI MOTO ” ( es. svolgimento del
passo, I° e V°-rilascio )
Le stimolazioni “Propriocettive” sono eccitazioni delle terminali nervose che permettono di ottenere
delle contrazioni muscolari. E’ il sistema “Priopriocettivo” che ci informa sulle sollecitazioni
dell’Ambiente .
L’Amplicezione è la ricerca dell’ottimizzazione dei meccanismi “Propriocettivi”
Nel caso del Piede il canale di trasporto della “Propriocettività” ( o sensibilità periferica) è la
superficie di appoggio .
Obiettivo dell’Amplicezione : Studiare l’importanza di ottimizzare il canale di trasmissione
propriocettiva attraverso la ricerca della miglior interfaccia piede/terreno che è alla base della salute
del Piede e dell’intero corpo perché dalla sensibilità e dalla stabilità del piede dipendono gli impulsi
Motori
Esempio Clessidra
5. Il Prodotto:
Amplicettore
Un’interfaccia personalizzata tra piede e calzatura che amplifica/favorisce gli scambi propriocettivi
piede/terreno. ( piede organo di senso NON solo di Moto)
Previene le patologie imputate a generici fenomeni dell’invecchiamento
Favorisce la corretta distribuzione delle Forze e l’equilibrio funzionale tra i vari distretti del corpo:
Piede/anca/bacino/schiena: “ Favorisce l’Equilibrio” prevenendo le patologie articolari
Contrasta i fenomeni di desensibilizzazione del piede
Costruito SOLO Su Misura con sistema CAD-CAM
Realizzato in materiale E.V.A.
Si adatta a tutte le calzature
Abbiamo 2 Tipi di Amplicettori:
Amplipass
L’Amplicettore per la vita quotidiana
Migliora la recettività del piede agli stimoli esterni
Ottimizza la distribuzione dei carichi sulla superficie di appoggio
AmpliPower:
L’Amplicettore per lo Sportivo
Ottimizza la trasmissione degli impulsi anche in condizioni di decadimento prestativo
6. Lo strumento:
AmpliSystem
AmpliSystem è uno speciale scanner 3D studiato per copiare in la pianta
del Piede nella sua 3dimensionalità
La scansione del Piede avviene in circa 30 secondi con Il Cliente seduto
ed un angolo piede/gamba di 90° .
Il SW AmpliSystem , genera un File con Tutte le informazioni necessarie
per la progettazione di “ Amplicettori personalizzati e Plantari Su
Misura” per ogni esigenza (sportivo, comfort..) o per ogni scarpa
(sandalo, ciabatta…)
Il programma è semplice, veloce e intuitivo, il File può essere inviato in 3
modi al Centro Progettazzione
L’Amplicettore/Plantare può esser
e modificato solo attraverso il programma Amfit dato ai T.O.
7. I Vantaggi Tecnici di :
AmpliSystem
Copia perfettamente la pianta del Piede tridimensionale in un File
La Fresa riproduce fedelmente il File tridimensionale ricevuto
L’Amplicettore/Plantare rimane in memoria e può essere ripro
dotto esattamente uguale
8. 1.Definizione dei Flussi di AmpliSystem
Personalizzazione, Fresatura, Finizione, Assistenza Post Vendita
Consegna Amplicettore 48 ore
Pagamento Fine mese
T.O. Formazione Farmacia
Fresa Amfit Modello Vendita I
AmpliSystem n R
P f i
C
a o l
o
Eventuale g e
n 72 ore r
a m v
abbinamento ciabatte s
m a a
e
e z z
g
n i i
n
t o o
a
o n n
FootCare e
i
Consumatore
9. 2.Definizione dei Flussi di FootSystem
Personalizzazione,Finizione,Assistenza post vendita
Consegna Amplicettore 96 ore
Pagamento fine mese
T.O. Formazione Farmacia
Modello Vendita I
Digi Amfit FootSystem R
n
F F P i
C f
r i a l
o o
e n Eventuale g e
s i n 120 ore r
abbinamento ciabatte a s m v
a z m a
e a
t i e z
g z
u o
r n
FootCare n n i i
t o o
a e a
o n n
Molinari i e
Consumatore
Fresatura
11. Il Mercato a cui ci rivolgiamo
Come Amplicettori
16.145 Farmacie
16.000 Negozi calzature
14.500 Negozi di articoli sportivi
2.200 Centri Fitness con superfici oltre 500 mq e più di 1.200 iscritti
Ecc.
Come AmpliSystem per Plantari o Amplicettori
87.000 Medici di Base
4.000 Sanitarie
8.000 Medici Specialisti
Podologi-Pedicure
Paramedici
Ecc.
12. Il Mercato Farmaceutico in Italia:
Indicatori di Business
Medici (famiglia + Specialisti): N° Visite 418,3 Mil
Medici (famiglia + Specialisti): N° Prescrizioni 546,7 Mil
Spesa Sanitaria 60 MLD €
Spesa Farmaceutica 7,5 MLD €
Valore di Mercato :
(soli farmaci da prescrizione) 20 MLD €
Media fatturato per Farmacia 1,3 Milioni €
In Italia ci sono 16.145 Farmacie
In un anno le Farmacie emettono
oltre 800 Mil di scontrini
Mediamente una farmacia fa 4.000 scontrini mese
Valore di Mercato dei Parafarmaci 3 MLD €
I Prodotti Ortopedici rappresentano il 7,2% dei Parafarmaci
I Prodotti Ortopedici valgono quindi 250 Milioni €
Fonte: Università di Pavia 3.10.2001
13. Il Mercato Farmaceutico in Italia:
Il Mercato in Farmacia 1998-2000
Costante crescita della spesa globale per la salute del 9%
Moderato incremento dei consumi 3%
Leggera tensione inflazionistica dei prezzi 7%
Rapporti di forza interni al canale sostanzialmente inalterati
Parafarmaceutici : crescono a tassi inferiori alla media 6% , accelerazione dello sviluppo
solo a partire dal 1999
Fonte: Università di Pavia 3.10.2001
14. Il Mercato Farmaceutico in Italia:
1.Eventi Economico Sociali dell’ultimo Triennio
Evoluzione dei ruoli : Medico e farmacista
Nuovi modelli di comportamento del cittadino:da Paziente a Consumatore
Verso una società di Anziani
Flussi migratori e trasformazioni del tessuti
sociale(multietnica,multilingue,multiconfessionale)
Concorrenza ed ipercompetizione
Fonte: Università di Pavia 3.10.2001
15. Il Mercato Farmaceutico in Italia:
2.Eventi Economico Sociali dell’ultimo Triennio
Globalizazione dei Mercati
L’Avvento della New Economy
Riforma del Welfare: razionalizzazione dei costi strutturali
Esaurimento della fase di delisting
Concentrazioni industriali e buy-out
Concentrazioni distributive
Farmaci generici
Fonte: Università di Pavia 3.10.2001
16. Il ricorso al medico di famiglia
Il 77% della popolazione fa ricorre al Medico di Famiglia
In soggetti tra 65-74 anni 86%
Oltre 75 anni 91%
In generale sono le Donne a ricorrere di più al Medico di base
Per quanto riguarda , il ricorso ai consigli del Medico , è più diffuso
fra i soggetti con più di 65 anni ed arriva fino al 88%
17. Struttura Demografica
A partire dagli anni ’80 fino al 2000 la popolazione residente è
cresciuta in 20 anni di 1 Milione di unità
L’età media della popolazione Italiana è salita da 36 anni a 41 anni in
20 anni
La quota della popolazione :
da 0-14 è passata dal 21.3% al 14.6%
oltre 65 anni da 13.2% a 17.4%
oltre 80 anni è il 4%
Speranza di Vita dalla nascita: 75 anni Uomini-81.3 Donne
Fonte Istat
18. Vantaggi per il Consumatore
Spende meno per il servizio ricevuto rispetto a
T.O. più visita Specialistica
Velocità ( l’informazione e la vendita si
svolgono più velocemente in Farmacia)
Ambiente Positivo
Abitudine/comodità all’acquisto-”Farmacia
sottocasa”
Messaggio che può ricevere Positivo
( benessere/Salute ecc.)
Riceve comunque un prodotto Su Misura
19. Vantaggi per il Farmacista
Diversifica le Vendite
Non incrementa il Magazzino
Utilizza al meglio i collaboratori
Paga sul venduto-genera Cash
Aggiunge valore all’immagine della Farmacia
Margine contribuzione in linea
Aumento volumi vendite verso Spese Generali
Trainante per la vendita di prodotti accessori
( Calze,prodotti per piedi ecc.)
Si Distingue dai colleghi “Esclusiva”
20. Vantaggi per il Tecnico Ortopedico
Entra in un Mondo da 250 Milioni € di opportunità.
Entra in un Mercato che ha
800 Milioni di contatti anno
Entra in un Business che genera cash ed in incremento
Detiene le leve del Business
Ottimizza le Spese generali e di personale
Non ha investimenti
Grandi opportunità su servizi/prodotti accessori
Anticipa eventuali Scenari Negativi
E’ supportato da “Relazioni di Ferro” con il Suo Partner
21. Punti Critici
FOFI e FEDERFARMA non hanno scritto ne SI’ ne NO
Codice Deontologico dei Farmacisti art. 6/8/9/10:
”Il farmacista deve, nell’esercizio della professione, attenersi alla salvaguardia
delle specifiche competenze nei confronti degli altri sanitari-
( Noi facciamo le personalizzazioni ed alleghiamo Controllo SQA)
“Non può operare alcuna forma di pubblicità in favore di altri Professionisti sanitari
e relative strutture…
( Noi gli diamo il AmpliSystem,, Lui lo gestisce)
“i rapporti con gli altri sanitari non devono essere motivati e condizionati da
interessi economici..”
(Lui trattiene il GM come diritto d’incasso)
Differenza tra Plantare Ortopedico Su Misura e Amplicettore Personalizzato
Tabella merceologica D.M. 4-08-1988 n° 375
22. Il Mercato dello Sport in Italia
Praticanti in Italia 17.450.000 persone
Valore del Mercato 5,5 MLD €
14.500 Punti vendita di cui 4.500 Specializzati
Le prime 10 Aziende controllano il 50% del Mercato Abbigliamento
Le prime 10 Aziende controllano 80% del Mercato Calzature e la
concentrazione va sempre più aumentando
Mercato estremamente innovativo , competitivo e veloce
Governare le “Opportunità”
Crescita media del MKT 5%
Diminuisce il tasso di sovrapposizione fra le discipline sportive ( sportivi e
PV sempre più tecnici)
23. Gli Sport in Italia
con oltre 1 Milione di Praticanti
Calcio/Calcetto 3,4 Milioni
Attività Palestra 3.4 Milioni
Nuoto Piscina /tuffi 2,8 Milioni
Sci Alpino (discesa) 2,5 Milioni
Tennis 2,2 Milioni
Pallavolo 1,3 Milioni
Corsa Jogging 1,1 Milioni
Ciclismo 1 Milioni
Mountain Bike 1 Milione
24. Gli Sport in Italia
da 500 mila a 1 Milione di Praticanti
Aerobica 750.000
Pallacanestro 729.000
Body Building 670.000
Trekking 643.000
Danza 631.000
Alpinismo 550.000
Arti Marziali 520.000
Sci di Fondo 510.000
Pattinaggio 500.000
25. Gli Sport in Italia
con Meno di 500 mila Praticanti
Atletica Leggera 318.000
Vela 278.000
Moto/Motocross 262.000
Squash 68.000
Golf 44.000
Rugby 43.000
Hockey 40.000
BaseBall 34.000
NB : Solo Sport di Ns interesse
26. Vantaggi per il Consumatore
Spende meno per il servizio ricevuto rispetto a T.O.
Acquista un “accessorio Tecnico” che gli personalizza la scarpa
Può migliorare le Sue Performance
Può provare l’Amplicettore nelle varie calzature Tecniche c/o PV
Ambiente Positivo
Abitudine all’acquisto e alla consulenza
Messaggio che può ricevere Positivo
( benessere/Performance.)
Riceve comunque un prodotto Su Misura
27. Vantaggi per il Negozio Articoli Sportivi
Incrementa le Vendite in Verticale
Non incrementa il Magazzino
Utilizza al meglio i collaboratori
Paga sul venduto-genera Cash
Aggiunge valore all’immagine del Punto Vendita
Può evitare i Saldi e creare attività Promozionali
Aumento volumi vendite verso Spese Generali
Trainante per la vendita di Calzature Tecniche
Si Distingue dai colleghi “Servizio tecnico ad alto Valore aggiunto”
28. Vantaggi per il Tecnico Ortopedico
Entra in un Mercato di 17.450.000 opportunità
Entra in un Business che genera cash ed in incremento
Entra in un Business che “FIDELIZZA” i Clienti
Detiene le leve del Business
Ottimizza le Spese generali e di personale
Non ha investimenti
Grandi opportunità su servizi/prodotti accessori ( Ginocchiere,ecc.)
Anticipa eventuali Scenari Negativi
E’ supportato da “Relazioni di Ferro” con il Suo Partner
E’ supportato da alleanze ( NB-V-Team ecc.)
29. Come identificare i ns Partners
Data Base
3.000 Farmacie selezionate da New –Line
100 Negozi Higt Tec selezionati da New Balance
2.200 Centri Fitness selezionati da V-Team
Dobbiamo trovare solo 100 Imprenditori tra questi
32. Strategie di comunicazione
Centri Commerciali
Work Shop Itineranti
Fornitori Ferrari Auto
Fiere Locali con Stand
Footcare Magazine
Redazionali 150 anno 2003
33. Assistenza Post vendita
Consumatore
Numero Verde
Tele Footcare
T.O.
Cliente
Tele-assitstenza New-Line
Contratto assistenza
Sw dedicato-antivirus-muletto PC
34. Confezione
Porta –Occhiali
Shopper Tendenza
Libro sul Piede
Card-E-Tichetta
Copertura Alcantara o mash
Timbrata
Grezzo Amplicettore
Semilavorato Amplicettore
35. Obiettivi 2003
24
Imprenditori che riescano a collocare nella
Loro area di esclusiva almeno 5 AmpliSystem
120 AmpliSystem attivi entro il 31-12-2003
Una
media di produzione di almeno 100 paia di
Amplicettori x AmpliSystem entro il 31-12-2003
36. Proposta per Centro
Progettazione
Business Plan per installazione 5 AmpliSystem
1 Settimana Egitto ospiti ,obiettivi : 1.fissare date per Promozione Centri
Commerciali 2. supporto area Mng, 3. selezionare Centri commerciali
4. Selezionare Potenziali Clienti per AS
1 o 2 Settimana di promozione gratuita c/o Centro Commerciale per ogni 5 AS
impegnati nel Bsn Plan
1 Area Mng per la vendita degli AS come supporto o come venditore
1 Stand completo gratuito x Fiere ecc.
1 Contratto di esclusiva per Area geografica concordata sulla base del Bsn Plan
1 Contratto di assistenza annuale per Hardware e Sw AS da rigirare poi al Cliente AS
2 Contratti sia per vendita che affitto per potenziale Cliente AS
Materiale Promozionale gratuito ( cartoline-Libri-Gadget )
Assistenza sul campo
37. Proposta per gestore
AmpliSystem
La proposta dovrà essere fatta dal Centro Progettazione
Business Plan per installazione AmpliSystem
1 giornata di formazione al personale addetto AmpliSystem
Promozione gratuita c/o Centro Commerciale
1 Stand completo gratuito x Fiere
1 Contratto di esclusiva per Area geografica concordata sulla base del
Bsn Plan
1 Contratto di assistenza annuale per Hardware e Sw AS
2 Contratti sia per vendita che affitto per potenziale Cliente AS
Materiale Promozionale gratuito ( cartoline-Libri-Gadget )
Assistenza sul campo
38. Listino AmpliSystem
Prezzo a T.O. senza PC-Monitor 4.410 €
Prezzo a Gestore AS senza PC-Monitor 4.900 €
Prezzo a T.O. con PC-Monitor e SW/antivirus 5.400€
Prezzo a Gestore . con PC-Monitor e SW/antivirus 5.990 €
Contratto ass.za HW 50€ anno a T.O.
Contratto ass.za SW 50€ anno a T.O.
Contratto ass.za HW 70€ anno a Gestore
Contratto ass.za SW 70€ anno a Gestore
Prezzo affitto AS 80 € mese a gestore da T.O.
Prezzo affitto AS 100 € mese a gestore da T.O. compresa ass.za Hw e
SW obbligatoria
Pagamenti: Possibilità leasing con Società convenzionata
39. Listino Amplicettori
Listino da Molinari a T.O.
Amplicettori grezzi-compresi di CD E-Tichetta-Confezione e copertura 19 €
Amplicettori fresati-compresi di CD E-Tichetta-Confezione e copertura 25 €
Listino da T.O. a gestore
Amplicettori finiti-compresi di CD E-Tichetta-Confezione e copertura 43 €
Listino da Gestore al Pubblico
Amplicettori finiti-compresi di CD E-Tichetta-Confezione e copertura
66,25 € + IVA 20%
Prezzo al pubblico 79,50 €