Profitable Local Internet Marketing - Colin Alexander Taylor4. Are you active in all the places where your target customers hang out online? 5. Do you have an easy, automated way to follow up with them over time ? 8. 97% of consumers use online searches when researching products or services 9. 78% of consumers trust peer recommendations 13. Those members seek and make recommendations for products , services & experiences for friends & followers 14. The fastest growing demographic among Facebook users is... 35 to 65 year-old women 15. You Tube is now the second largest search engine 16. You Tube gets >300,000,000 visitors a month who watch more than 2,000,000,000 videos 17. People go there to look for videos to answer their questions , show them how to do something, or review a product or business 19. People are more likely to visit blogs that align with their interests because blogs are non-selling environments 20. Whether you know it or not, your prospects & customers are using social media 21. 91% of Americans have mobile phones 22. 20% of them (about 45 million people) have phones with Internet capability 23. 152 billion mobile text messages are sent each month 24. 90% of text messages are read within one minute of receipt 25. Do you have a plan for using mobile phone marketing for your business? 26. Are you still spending money on Yellow Pages , Newspaper inserts & other old-school media ? 27. 24 of the 25 largest newspapers experienced record declines in circulation in the past year 30. According to Yahoo! 92% of all business searchers start looking online , either at home or on their mobile phones 32. It’s where your prospects & customers are searching to find businesses they can trust to buy products or services or get their problems solved 33. Marketing online is no longer just about having a Web site where people come to find your business 34. It’s about actively capturing leads and going where they are so you can connect with them there 36. There is still time to get established before it’s too late 38. Three steps: Get out there and get found Engage Follow up 39. Get out there & get found Google is important but you also need to be present where your customers spend time 40. Get out there & get found But it’s not “set and forget.” You need to stay fresh 41. Get out there & get found Internet search engines , directories & social media are like big grocery stores 42. Get out there & get found There’s a “sell by” date on every message -- and it’s today 43. Get out there & get found If you’re not delivering something new on a regular basis, other messages are going to replace yours on the shelves 44. Engage Once you get found , engage with your prospects on their terms . 45. Engage Get them to follow you on Twitter , friend you on Facebook or subscribe to your YouTube channel 46. Engage Then start offering more insightful information, expert perspective, recommendations , news , coupons , membership privileges… 47. Engage Build relationships Earn their trust Earn their business 52. Recap: Get out there and get found Engage Follow up 53. What are the keys to a successful online marketing program for your business ? 55. Integrate all the elements so they amplify each other—search engines, video, social media, mobile marketing 65. Let’s get started right now Text your name & email to 757-204-6222 for your Free Report! Or call 757-636-2585 to schedule your consultation today! In your service, Colin Alexander Taylor