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The Future of BHRT

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  1. 1. The Future of Bio-Identicals Dissemination of The New Medicine
  2. 2. Mission Statement <ul><li>“Smarter Image is dedicated to improving the overall quality of life for aging Americans.” </li></ul><ul><ul><li>This will be accomplished in three ways: </li></ul></ul><ul><ul><ul><li>Establish best practice protocols for BHRT [Bio-Identical Hormone Replacement Therapy] </li></ul></ul></ul><ul><ul><ul><li>Develop channels for increased public access </li></ul></ul></ul><ul><ul><ul><li>Create new network of affordable distribution </li></ul></ul></ul>
  3. 3. The $30 Billion Question <ul><ul><li>Presentation Objective: </li></ul></ul><ul><ul><li>To serve as an introduction to the ‘New Medicine’ and provide answers for these basic questions: </li></ul></ul><ul><ul><ul><li>What is BHRT? </li></ul></ul></ul><ul><ul><ul><li>Why is it perfect timing for BHRT? </li></ul></ul></ul><ul><ul><ul><li>Why is Chiropractic the best choice </li></ul></ul></ul><ul><ul><ul><li>for dissemination? </li></ul></ul></ul><ul><ul><ul><li>Why Smarter Image? </li></ul></ul></ul>
  4. 4. What is BHRT? <ul><li>BHRT is an exacting science. </li></ul><ul><ul><li>The term Bio-Identical hormone refers to a very specific type of hormone indistinguishable from those already being manufactured by the body </li></ul></ul>
  5. 5. What is BHRT? <ul><li>BHRT is an exacting science. </li></ul><ul><ul><li>The term Bio-Identical hormone refers to a very specific type of hormone indistinguishable from those already being manufactured by the body </li></ul></ul><ul><ul><li>BHRT requires cutting edge laboratory testing </li></ul></ul><ul><ul><li>and skilled analysis to plot out the best course of </li></ul></ul><ul><ul><li>action for each patient according to his/her results </li></ul></ul>
  6. 6. What is BHRT? <ul><li>BHRT is an exacting science. </li></ul><ul><ul><li>The term Bio-Identical hormone refers to a very specific type of hormone indistinguishable from those already being manufactured by the body </li></ul></ul><ul><ul><li>BHRT requires cutting edge laboratory testing </li></ul></ul><ul><ul><li>and skilled analysis to plot out the best course of </li></ul></ul><ul><ul><li>action for each patient according to his/her results </li></ul></ul><ul><ul><li>BHRT is intended to help each individual achieve a </li></ul></ul><ul><ul><li>level of vitality and optimal health by restoring hormone levels to their optimal physiology. </li></ul></ul>
  7. 7. What is BHRT? <ul><li>The Symphony Theory Regardless of age, proper hormonal balance is essential to normal physiology. Aging and environmental factors may greatly affect this delicate & complex balancing act. </li></ul><ul><li>The science of BHRT identifies those elements not at optimal levels and works to restore their normal balance. </li></ul>0 13 26 39 52 65 78 90+
  8. 8. Why Perfect Timing? <ul><li>Baby Boomer Stats </li></ul><ul><li>According to the US Census, baby </li></ul><ul><li>boomers make up almost 30% of </li></ul><ul><li>the population in America </li></ul><ul><li>Someone turns 50 every 7 seconds </li></ul><ul><li>Between 1946 - 1964, 78 million </li></ul><ul><li>individuals were born in the US </li></ul><ul><li>In 1957, 4.3 million US babies </li></ul><ul><li>entered into the world, more than </li></ul><ul><li>any other year in history </li></ul><ul><li>In the US, 12,500 individuals turn 50 every single day </li></ul><ul><li>Jan. 1st, 2006 was the day the </li></ul><ul><li>first baby boomer turned 60. </li></ul><ul><li>In 2001, 50 percent of doctor </li></ul><ul><li>visits were from baby boomers. </li></ul>
  9. 9. Why Perfect Timing? <ul><li>Baby Boomer Stats cont’d </li></ul><ul><li>50% of the asset base of the United </li></ul><ul><li>States is held by baby boomers, </li></ul><ul><li>totaling $13 trillion </li></ul><ul><li>22.5% of boomers do not work </li></ul><ul><li>The 65 and over population will be </li></ul><ul><li>at 71.5 million by 2030 and by </li></ul><ul><li>2050, that number will grow to be </li></ul><ul><li>86.7 million </li></ul><ul><li>It is suggested that a 50 year male </li></ul><ul><li>baby boomer will live to be 78.5 </li></ul><ul><li>with most females living to be 82.5 </li></ul><ul><li>years of age </li></ul><ul><li>74 percent of baby boomers are </li></ul><ul><li>looking forward to retirement. </li></ul>Source: www.knowledgegalaxy.net
  10. 10. Why Perfect Timing? “ Baby Boomers are the largest buying group in America.  Baby Boomers represent the generation with the greatest buying power in the history of our country   Baby Boomers account for a dramatic 40% of total consumer demand - even in a recession. To attract our huge Baby Boomer market, a company needs to deliver their product or service to us at a good price, deliver it when we need it and support it with great service.” www.babyboomer-magazine.com
  11. 11. Chiropractic & BHRT <ul><li>Why is Chiropractic the best choice to deliver BHRT? </li></ul><ul><ul><li>Established Wellness Professional </li></ul></ul><ul><ul><li>Holistic Practitioner - Non Drug Approach </li></ul></ul><ul><ul><li>Trained in Preventative Care </li></ul></ul><ul><ul><li>BHRT Compliments existing model </li></ul></ul><ul><ul><li>DC’s are already sought after as </li></ul></ul><ul><ul><li>Alternative to traditional Medicine </li></ul></ul>
  12. 12. Why Smarter Image? <ul><li>Turn-Key Network </li></ul><ul><li>Quick start opportunity to fuel expansion by </li></ul><ul><li>offering patient driven services </li></ul><ul><li>Participate in Team approach: Test, analyze and determine best course of action for each patient </li></ul><ul><li>Develop instant credibility through coaching and tagging with industry experts </li></ul><ul><li>Framework to closely monitor patient’s progress </li></ul><ul><li>Gain access to highest quality hormones </li></ul><ul><li>Knowledge that you are doing the best to help your patients receive the best care available </li></ul>
  13. 13. Why Smarter Image? <ul><li>Long Term Growth </li></ul><ul><li>Develop residual growth by providing effective, high quality and low cost patient services </li></ul><ul><li>Become Autonomous as dependency on expert advice drops off as knowledge base plateaus </li></ul><ul><li>Opportunity to achieve ‘expert status’ through available coaching, courses and experience </li></ul><ul><li>Advance to next level of proficiency to attract larger audience of interested consumers </li></ul>
  14. 14. Network Resources TeleMedicine Internet Marketing Private Label Supple- ments Search Engine Optimizer Durable Medical Equip- ment EMR Software Compounding Pharmacy Expert Consulting Smarter Image
  15. 15. Team Resources <ul><li>Maria Cox, CEO </li></ul><ul><li>TeleMedicine </li></ul>Mike Stein Smarter Image Gary King, Founder Compounding Labs
  16. 16. Team Resources <ul><li>Gary King, R. Ph </li></ul><ul><li>Top Compounding Pharmacist </li></ul><ul><li>“ Symphony Theory” Consultant </li></ul><ul><li>Expert Industry Resource </li></ul><ul><li>Lab Analysis Coach </li></ul><ul><li>15 years of Unparalled Experience in BHRT </li></ul><ul><li>Anti Supra-Dosing </li></ul>
  17. 17. Team Resources <ul><li>Maria Cox, President </li></ul><ul><li>TeleMedicine Service Provider </li></ul><ul><li>Remote Access / Remote Rx </li></ul><ul><li>Mobile Diagnostic Technologies </li></ul><ul><li>Cooperating Medical Resource </li></ul><ul><li>24 / 7 Availability for Additional </li></ul><ul><li>Patient Needs </li></ul><ul><li>Lab Analysis Coach </li></ul>
  18. 18. Team Approach DC & Patient Initial Visit Lab Tests Out Team Review Results Plan Course of Action DC & Patient with TeleMed Team Transmit Rx to Pharmacy Rx Sent to Patient. Start of Treatment DC & Patient Review with TeleMed Team
  19. 19. Pricing Overview <ul><li>First Time Set-up </li></ul><ul><li>Registration office patient </li></ul><ul><li>TeleMed set-up $100 $ .00 </li></ul><ul><li>Compounding Lab $100 $ .00 </li></ul><ul><li>Initial Consultation $195 $ .00 </li></ul><ul><li>$395 </li></ul><ul><li>Initial Office Visit $295 </li></ul><ul><li>Lab Test $250 $300 </li></ul><ul><li>TeleMed $ .00 $100 Totals $645 $695 </li></ul>
  20. 20. Pricing Overview <ul><li>Follow Up Visits: </li></ul><ul><li>Registration office patient </li></ul><ul><li>Consultation $195 $295 </li></ul><ul><li>30 Days </li></ul><ul><li>Supplements $90 $180 </li></ul><ul><li>Topical BHRT $.00 $100 Totals $90 $280 </li></ul><ul><li>90 Days </li></ul><ul><li>TeleMed $.00 $100 </li></ul>
  21. 21. Pricing Overview <ul><li>Consultation Options </li></ul><ul><li>Four Session Pack…………………………$680 </li></ul><ul><li>4 - 60 minute sessions at </li></ul><ul><li> $170 each [reg. $195] </li></ul><ul><li>Per Diem Option…………………………..$195 </li></ul><ul><li> 60 min. consultation </li></ul><ul><li>Consultation sessions are one-on-one with industry expert and top compounding lab pharmacist. </li></ul><ul><li>Session review of patient history, background data and lab analysis. Determine best course of action or review progress to adjust therapy as needed. </li></ul>
  22. 22. Next Stage <ul><li>Science Call: </li></ul><ul><li>15 min dialog with industry expert </li></ul><ul><li>Intro to ‘Symphony Theory’ </li></ul><ul><li>Technical review of process </li></ul><ul><ul><li>Lab Testing </li></ul></ul><ul><ul><li>Analysis Review </li></ul></ul><ul><ul><li>Brief Hypothetical </li></ul></ul><ul><li>Questions and answers </li></ul>
  23. 23. Summary <ul><li>Anatomy of a Science </li></ul><ul><ul><li>Quick Start-up, Ideal Practice Add-On </li></ul></ul><ul><ul><li>Patient Driven Growth Potential </li></ul></ul><ul><ul><li>Team Approach & Excellent Mentorship </li></ul></ul><ul><ul><li>Cutting Edge Science Eliminates Guesswork </li></ul></ul><ul><ul><li>Long Term Benefits for Long Term Patients </li></ul></ul><ul><ul><li>Improve Baby Boomer Quality of Life </li></ul></ul><ul><ul><li>Help to Disseminate Proper Protocols </li></ul></ul>
  24. 24. The Future of Bio-Identicals Dissemination of The New Medicine

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