This document discusses the importance of safety for a transportation company's profitability. It explains that collisions have both direct costs, like liability claims, and indirect costs, such as lost productivity. The true cost of a collision increases significantly with the company's profit margin percentage. Contributing factors to collisions include equipment, employees, the environment and weather conditions. The document recommends establishing a positive safety culture through policies, training, and accountability to reduce risks and prevent collisions that undermine profitability.