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OnTheMob - Mobile Marketing - Case Studies_2012

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OnTheMob - Mobile Marketing - Case Studies_2012

  1. 1. Mobile Marketing Agency2013 Creative Showcase
  2. 2. Mobile Advertising
  3. 3. Viral video on YouTube promoting thecompany Internet services
  4. 4. Cellcom –leading Israeli cellular providerMobile Media Campaigns
  5. 5. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬
  6. 6. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬
  7. 7. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  8. 8. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  9. 9. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  10. 10. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  11. 11. ‫שיווק סלולרי, רונה בן דוד‬ ‫21.8.32‬
  12. 12. Mobile Media Campaigns
  13. 13. Landing page INTESTINAL Rich Media
  14. 14. ‫שיווק ופירסום בסלולר‬‫‪Click to Play‬‬
  15. 15. ‫שיווק סלולרי, רונה בן דוד‬ ‫3102/20/72‬
  16. 16. App Marketing
  17. 17. S-Peach: Voice recognition App September, 2011 Client: Speech Models Country: BrazilMission:Launching S-Peach App at the Brazilian iOS AppStore
  18. 18. Goal:Ranking top #10 at free Apps listTime Frame:24 HoursCampaign Strategy:• Massive media buying from over 10 International & local Ad Networks• Optimization between 5 different creatives.
  19. 19. Results:• Entering Top 25 list in less than 5 hours.• In less than 14 hours, the App ranked #1 App at the Brazilian App Store.
  20. 20. Yaniv: Card Game App February - March, 2012 Client: In-House App Country: Global CampaignMission:Global launch of Israel No.1 card game App
  21. 21. Campaign Strategy:Multi-platform campaign, 3 different marketing cannels: • ASO: App store optimization Re-written App tags & App description page and translating it to 5 different languages. • PR: Press release to major blogs and industry websites. • Mobile Media Using our unique tracking solution we used 12 different media sources and optimized according to results.
  22. 22. Results:• Over 50,000 App Installs in less than a week! • Top Free Apps list in 10 different countries: US, Hungary, Panama, Norway, Canada, Mexico, France and More. • Top #25 in Games category in 20 Different countries. • Top #25 Card Game / Casino Category in more than 70 different countries!
  23. 23. Results:• Over 70 posts about Yaniv app in major industry blogs and websites, among them: FAAD (Free app a day), 148 Apps & Crazy Mike
  24. 24. Results:• Post campaign: • 40% growth in Active users. • 287% Growth in the App monthly income! • 30% Growth in average number of installs a day. • Installs leading countries: US, France and Norway, before the campaign 80% of App installs where only from Israel.
  25. 25. Slotomania: Slots App Sptember, 2011 Client: Playtika Country: New ZealandMission:Launching Slotomania App at the New Zealand iOS AppStore
  26. 26. Goal:Ranking top #25 Gaming - Casino Category in the New-Zeeland App Store in 72 Hours.Campaign Strategy:• Massive media buying from International & local Ad Networks.• Optimization between 6 different creatives.• Changing App Description Page and logo for better conversion from click to install.
  27. 27. Results:• In less than 27 hours: • Ranked #1 in Casino Category • Ranked #27 in Top Free Games Category • Ranked #113 in Top Free App New Zeeland App Store
  28. 28. For more info:Kobi Arbiv+972-52-5245556Kobi@OnTheMob.comSkype: Kobi.Arbivhttp://www.OnTheMob.com/

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