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dispel
Community
Delia Casa
Frances Coronel
Chumeng Xu
“
How might we
create a safe place for
people of all backgrounds
to discuss important local,
national, and global issues?
Our Journey
Moderator
Bots
Demographic
Profile
Sorting
Algorithm
User Findings
“nothing informative to contribute”
“my comments are not seen or valued”
“I don’t care about the issue”
Reader’s View
Reader’s View
Validation Results
90%
80%
100%
“ The second had a lot more
context, so you knew what the
comments were on. ”
more likely to read the comments
more likely to comment
more likely to do one or the other
CommenterEditor
Q
A
&
Commenters
IBM Watson
Alchemy API
Prompt user to comment
with targeting questions
Automatically extract
key attributes from
article and generate
question stems
Self identify
user attributes
System Architecture
Commenting
Platform
Content
Management
System
Editor
Database of
User Attributes
Ad Targeting
Automated Social
Media Publishing
Better Article
Recommendations
What’s next?
• market analysis
• de-risking
• code it out

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Product Studio - Sprint 2