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Manufacturer Dealerships - India Annual Market Size ($ M) Dealerships - Metropolitan Annual Market Size ($ M) Dealerships - Delhi Market Size ($ M)
($3000/Dealership) ($3000/Dealership)
Suzuki 3598 129.53 182 6.552 72 2.592
Hyundai 1013 36.47 115 4.14 39 1.404
Kia 105 3.78 38 1.368 12 0.432
Toyota 327 11.77 46 1.656 14 0.504
Tata 954 34.34 46 1.656 13 0.468
Honda 431 15.52 68 2.448 24 0.864
Ford 379 13.64 30 1.08 5 0.18
Renault 420 15.12 49 1.764 17 0.612
Mahindra 854 30.74 60 2.16 11 0.396
MG 150 5.40 26 0.936 10 0.36
Nissan 153 5.51 23 0.828 7 0.252
Skoda 83 2.99 20 0.72 9 0.324
Jeep 82 2.95 13 0.468 3 0.108
Datsun 234 8.42 26 0.936 14 0.504
Volkswagen 144 5.18 30 1.08 7 0.252
TOTAL 8927 321.37 772 27.792 257 9.252
Advertising 100.00 Advertising 25 Competition Share 50%
TAM 421.37 Competition Share 50% Substitute Share 25%
SAM 26.396 Advertising Share 2.5
SOM 5.9695
Advertising Market ($M) 800
Online Advertising 160
New Car Advertising 100
Competition Share 50% 50
Metro Share 50% 25
Delhi Share 20% 5
Obtainable share 50% 2.5
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Product School Final Project | Product Leader Certificate | Cardekho Doorstep Delivery

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  • 49. Manufacturer Dealerships - India Annual Market Size ($ M) Dealerships - Metropolitan Annual Market Size ($ M) Dealerships - Delhi Market Size ($ M) ($3000/Dealership) ($3000/Dealership) Suzuki 3598 129.53 182 6.552 72 2.592 Hyundai 1013 36.47 115 4.14 39 1.404 Kia 105 3.78 38 1.368 12 0.432 Toyota 327 11.77 46 1.656 14 0.504 Tata 954 34.34 46 1.656 13 0.468 Honda 431 15.52 68 2.448 24 0.864 Ford 379 13.64 30 1.08 5 0.18 Renault 420 15.12 49 1.764 17 0.612 Mahindra 854 30.74 60 2.16 11 0.396 MG 150 5.40 26 0.936 10 0.36 Nissan 153 5.51 23 0.828 7 0.252 Skoda 83 2.99 20 0.72 9 0.324 Jeep 82 2.95 13 0.468 3 0.108 Datsun 234 8.42 26 0.936 14 0.504 Volkswagen 144 5.18 30 1.08 7 0.252 TOTAL 8927 321.37 772 27.792 257 9.252 Advertising 100.00 Advertising 25 Competition Share 50% TAM 421.37 Competition Share 50% Substitute Share 25% SAM 26.396 Advertising Share 2.5 SOM 5.9695 Advertising Market ($M) 800 Online Advertising 160 New Car Advertising 100 Competition Share 50% 50 Metro Share 50% 25 Delhi Share 20% 5 Obtainable share 50% 2.5