The document discusses the concept of product-market fit, which it defines as "being in a good market with a product that can satisfy that market." It outlines the three stages of startups as problem/solution fit, product/market fit, and scale. It then provides more details on finding early adopters and testing offers, currency, and utility to achieve product-market fit through the FOCUS framework. The framework emphasizes learning, building, and measuring through experiments and pivots in qualitative early stages and optimizing for growth in quantitative later stages.

1. PRODUCT MARKET FIT
AFRIZAL N. BAHARSYAH

2. Afrizal N. Baharsyah
+628 123 245 4244 | afrizal@beon.co.id
Ngalup Coworking Space, Malang
Managing Director (Mar 2017 - PRESENT)
Beon Intermedia, Malang
Head of Business Development (Jan 2016 - PRESENT)
Beon Intermedia, Malang
Sales & Marketing Dept. Head (Jan 2014 - Dec 2016)
Beon Intermedia, Surabaya
Digital Strategist (Jun 2013 - Dec 2013)
Beon Intermedia, Surabaya
Graphic Designer (Aug 2009 - Aug 2011)
Saha Enterprise, Surabaya
Flash Programmer (Aug 2008 - Apr 2009)
VetVision Inc., Denpasar
Flash Programmer (Jan 2008 - Aug 2008)
Indosat Tbk., Jakarta
Technical Support (Aug 2007 - Dec 2007)
PROJECT IN-CHARGE :
BUSINESS CREATED : OAK HOUSE Clothing & Distro | BajuFutsal.com | GroupInteristi | Allice Wonderboot

3. What is your product?

5. PRODUCT MARKET

6. 3 Stages of Startup

7. Problem /
Solution Fit
3 Stages of Startup

8. Problem /
Solution Fit
3 Stages of Startup
Do I have problem worth solving

9. Problem /
Solution Fit
Product / Market
Fit
3 Stages of Startup

10. Problem /
Solution Fit
Product / Market
Fit
3 Stages of Startup
Have I built something people want?

11. Problem /
Solution Fit
Product / Market
Fit
Scale
3 Stages of Startup

12. Problem /
Solution Fit
Product / Market
Fit
Scale
3 Stages of Startup
How do I Accelerate growth?

13. Problem /
Solution Fit
Product / Market
Fit
Scale
3 Stages of Startup
Focus: Learn - Build - Measure
Experiment: Pivot
Playground: Qualitative

14. Problem /
Solution Fit
Product / Market
Fit
Scale
3 Stages of Startup
Focus: Learn - Build - Measure
Experiment: Pivot
Playground: Qualitative
Focus: Growth
Experiment: Optimization
Playground: Quantitative

15. Problem /
Solution Fit
Product / Market
Fit
Scale
3 Stages of Startup

16. What is product market fit?

17. “Being in a good market with
a product that can satisfy
that market.”
~ Marc Andreessen

18. FOCUSFRAMEWORK
By Justin Wilcox

19. Finding early adopter
Offer testing
Currency testing
Utility testing
Scaling to fit

20. Finding early adopter
FOCUS
Diffusion of Innovation by Everett Rogers

21. Finding early adopter
FOCUS
Desc Innovators Early Adopter Early Majority Late Majority Laggards
Trait
Desires and
willingness to
try new things
Selective
about
technologies
they adopt
Look to
understand
how it fit with
their live
Adopt with
scepticism
Aversion to
change
Phase
Research &
Development
Introduction Growth Maturity Decline
Stage
Problem /
Solution Fit
Product /
Market Fit
Scale Warning Die

22. Finding early adopter
FOCUS
Desc Early Adopter Early Majority Late Majority
Have the problem Y Y Y
Know they have it Y Y X
Will to pay to solve it Y X X

23. Finding early adopter
> Do deep interview
FOCUS

24. Offer testing
> Create ads
> Cold emails
> Brochure, etc.
> Fake Link
> Pre-order
> Mockup
FOCUS

25. Offer testing
> Get Feedback
FOCUS

26. Currency Testing
> Direct offer
> Landing Page
> Paid Pre-Order
FOCUS

27. Currency Testing
> Get Feedback
FOCUS

28. Utility Testing
> Demo
> Broken Link
> Video
> Give hope
FOCUS

29. Utility Testing
> Get Feedback
FOCUS

30. Scaling to Fit <- later
> Try new segment
> Add new feature
FOCUS

31. Remember This

32. THANK Y U