Product in a Changing World: Building to Adapt Fast with Make

Editor's Notes

1. I’ve worked in the tech space for a long time, with many years focused on product and automationSince the dawn of computing, we’ve seen a chain of breakthroughs that have fundamentally shifted human productivity and our ability to realise our potential: ● Personal computing ● Cellular technology ● The internet ● Cloud technology ● Smartphones and apps ● Wearables In things as fundamental as how we grow food to feed ourselves, this technology has had a profound impact over the last several decades. Images: Farmers Weekly & Pexels
2. Admittedly a lot of other things have contributed beyond tech, but USDA stats show the same land produces 175% more today than it did in 1948 - showing how technology is making us more productive. https://www.ers.usda.gov/amber-waves/2022/october/u-s-agricultural-output-has-grown-slower-in-response-to-stagnant-productivity-growth/#:~:text=According%20to%20recent%20data%2C%20U.S.,of%200.06%20percent%20a%20year.
3. Credit: Smithsonian Magazine Initially this technology was largely exclusive to experts, and was used to deliver physical products and experiences in the real world
4. Credit: Pexels But in just a few short decades, this technology has crossed from being a tool that shaped the world around us, to becoming the world that we all occupy every day
5. Credit: Daily Mail And the pace at which this digital world is expanding is only growing
6. Credit: HBO/Giphy With the world of digital products expanding, as as we all become more comfortable in digital environments, product leaders are now in a race ● Barriers to movement from one product to another are often very low (App stores, mass availability, products are platform agnostic etc) ● User tolerance for feature lag, bugs, issues etc is low ● Barriers to entry to make a “me too” product are also... very lowAll while... ● Time and resource available to spend a long time prototyping, building and testing are cut - especially in today’s more stringent economic context
7. Credit: V7 Labs So the need to be able to move fast is at an all-time high, but your resource is tightly constrainedThat means you need to be far more effective, but with far less resource I spend a lot of time speaking to companies about how to do this, and we’re on the cusp of another breakthrough with several technologies: ● Generative AI● Automation● The ability to combine these They are moving incredibly quickly, and are likely to be some of the technologies that move fastest from being “pro” tools to consumer products
8. So let’s take a look at how you can meaningfully apply these technologies in your business, to make sure you can react to anything
9. Source: Exploding Topics https://explodingtopics.com/blog/companies-using-ai#
10. Source: Glassdoor and Forbes
11. So those are our tips to make sure your product - and the team that supports it - is built for agility.We’ll be around if you have any questions. And come catch us at the Make booth anytime!