The document discusses a product called "Photography through Glasses" that was researched and proposed by Alexandra Licata. The product would be glasses that automatically take photos and upload them to a device. Research presented suggests that taking photos can replace real memories. The product aims to aid memory while capturing visual moments. Branding elements discussed include potential names like "Perspective Memory Camera" and "Spectora", which evoke themes of storytelling, color, and capturing one's point of view.

1. FA102a, Research, Product
Proposal and Multimedia
Explorations
Photography through Glasses

2. “If you really want to remember
a moment, try not to take a
picture”
http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/
Photography through Glasses Alexandra Licata
Assignment One, Research

3. “every time we snap a quick pic of something, we could in fact
be harming our memory of it.”
Photography through Glasses Alexandra Licata
Assignment One, Research
http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/

4. While Looking at a photo can help us recall memories, it may
can also replace them.
Photography through Glasses Alexandra Licata
Assignment One, Research
https://www.psychologytoday.com/blog/mental-mishaps/201312/photographs-and-memories

5. Viewing real objects and images of objects both activate similar neural
networks, such as the Lateral Occipital Complex, but because real
objects afford action, they have a unique effect on neural responses.
Photography through Glasses Alexandra Licata
Assignment One, Research
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4202719/

6. Photography Through Glasses
Photography through Glasses Alexandra Licata
Assignment One, Future Product or Service
•Automatically takes photos
•Uploads directly to device
•Aids in remembering visuals
•Takes a photo of your outfit and
remodels its frames to match

7. Photography through Glasses Alexandra Licata
Naming Process
Perspective Memory Camera
Spectora
+ +
http://ideas.ted.com/if-you-really-want-to-remember-a-moment-try-not-to-take-a-photo/

8. Source for Brand Character Words
Photography through Glasses Alexandra Licata
“Audition (The Fools Who
Dream)” performed by
Emma Stone in La La
Land
Lyrics

9. Spectora
Persona
Stories
Colorful
Feeling
Tone
Flicker
Smiling
LOOK
Dream
Frame
Abroad
Language
Trace
Remember
Capture
PurposeOriginal
Words
Alexandra LicataPhotography through Glasses

10. Spectora
Persona
Storyteller
Colorful
Evocative
Tone
Flicker
Satisfying
Perspective
Dreamy
‘Frame Your
Perspective’
Adventurous
Language
Document
Remember
Capture
Purpose
Alexandra Licata
Brand
Character
Diagram
Photography through Glasses

11. Alexandra LicataPhotography through Glasses
Know Your Audience
•According to Webseo Analytics, the
number one rule is to know your target
audience and what your competitors
are doing in order to capitalize in your
industry. An easy way to do this is by
using Twitter’s search bar.
http://www.webseoanalytics.com/blog/12-tips-for-developing-a-successful-twitter-campaign/

12. Alexandra LicataPhotography through Glasses
Utilize Imagery & Twitter’s Features
•Twitter provides the ability to use gifs
and polls in tweets, as well as
importing your own images and videos.
These can be used to “show (and not
just tell) your audience” about your
campaign.
https://www.hostgator.com/blog/how-to-run-a-successful-twitter-campaign/

13. Alexandra LicataPhotography through Glasses
Utilize Hashtags
•By using hashtags, people who are not
following you are more likely to see
your tweets. It is important to not
overuse them, but by using a brand-
specific hashtag, you can track what
people are saying about the company.
https://www.hashtags.org/featured/hashtag-power-what-a-hashtag-can-do-for-a-brand/

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