The document proposes ideas for a new social networking site called Space Place and role-playing game aimed at audiences aged 16-50+. The company, Mana Enterprise, currently operates a small blog and gaming site. Their goal is to develop a more sophisticated social network than Facebook and Twitter with cleaner layout, faster connections, and extra features like games and activities.

1. Product Idea

2. Company
 Name: Mana Enterprise (Mana Japanese for magic)
 What does the company do?: Provides socializing to a sophisticated
audience
 Mission Statement: Here to knock back the competitors, and to
supply comfort to our audience.
 Types of product: Internet/Computer based products/items e.g.
Websites or Games
 Previous work: Small individual blog site, pretty simple but quite
successful. Small individual internet gaming site, more towards the
young teenagers.

3. Final Ideas
Social Networking site
Spacer/Space Place
 Needs to compete with other Social Networks like Facebook and Twitter
 Better; connection, layout, activities, games etc.
 Appeal to audience between 16 to 50+
Game
Co-op Campaign (Story) Free Roam RPG
 Compete with fast growing RPG industries like Bioware and Lionhead
 Has to appeal to a wide audience, both male + female, ages 15+

5. Social Network
Name: Space Place
Target Audiences: 16+ more towards the Formal
(mature, politically aware further educated) audience
Appeal: Looks slick and neat, resembles clean, which can
attract the target audience

6. Secondary Research
Conglomerate: MySpace
 News Corp: one of the 6 top conglomerates
 Advantages: Finance backing from others within the conglomerate
 Disadvantages: If one company within the group messes up, it may effect
others in the group – Phone hacking scandal, News of the World
Indie: Facebook Inc.
 Advantages: You are able to have more freedom, do it your way
 Disadvantages: If your having financial issues, you have to find your own
way to fix it

7. (USP) Unique selling point(s)
Space Place is different from facebook in
looks wise, its neater and the connection is
much faster.
It’s a bit more advanced from facebook
and twitter with certain things such as
more freedom and extra features. This also
includes games and activities.

8. SWOT Analysis
 Strengths: Social networking sites appeal to a wide range of
audiences
 Weaknesses: Might end up being too late to introduce a new
site due to the success of Facebook and Twitter
 Opportunities: Now-a-days everybody uses social
networking sites for almost anything
 Threats: Competition between other social networking sites,
Hacking, Viruses

9. Cost
• Starting budget £3,000
• Need Money:
• Use to buy equipment to start up and improve
work
• Money for advertising on websites such as