Product Development Prioritization Tool

                                             Strategic Fit                          Economic Impact                          Feasibility

                                Alignment      Market                       Revenue                              Technical   Resources -   Resources -
Product Development Portfolio   with Goals    Positioning
                                                             Capabilities
                                                                            Potential
                                                                                         Cost/Benefit   Growth
                                                                                                                   Risk       Financial      People

Weighting                          15%            15%            20%          10%            15%         5%        10%           5%            5%

New Product 1                       2             3               4            6              6           9         7            8             7

Upgrade to Widget X                 3             6               8            6              7           7         3            8             6

New Service 1                       8             6               6            6              7           7         6            5             7

New Product 2                       9             8               6            5              6           4         2            3             4

Upgrade to Widget Y                 5             4               6            6              5           4         10           8             3

New Service 2                       1             2               2            3              2           5         2            3             1

New Product 3                       1             2               2            3              1           4         3            5             4

New Product 4                       6             7               4            4              1           2         1            2             3

New Product 5                       4             5               2            7              4           6         7            6             5

New Product 6                       9             8               8            8              9           7         6            7             9
Product Development Prioritization Tool

  Weighting Scale

                 Strategic Fit                                    Economic Impact                                        Feasibility
                                                                                                                                                     Total
Alignment with      Market                            Revenue                                                            Resources -   Resources -
                                   Capabilities                      Cost/Benefit        Growth         Technical Risk
     Goals        Positioning                         Potential                                                           Financial      People

    15%              15%              20%               10%              15%              5%                10%             5%            5%         100%


  Ranking Criteria & Definitions:

  Alignement with Goals - how aligned is this project to corporate goals & objectives?

  Market Positioning - does this initiative position us better in the market?

  Capabilities - does this initiative leverage our core capabilities (technology, operations, sales)?

  Revenue Potential - what is the short-term revenue potential for this initiative.

  Cost/Benefit Ratio - does this initiative have a solid cost/benefit ratio?

  Growth - do you see this marketing growing heavily in the next few years?

  Technical Risk - what is the probability of overcoming the technical challenges of the project?

  Resources - Financial - do we have the financial resources to execute this initiative?

  Resources - People - do we have the skills & bandwidth to execute this initiative?
Product Development Prioritization Tool

Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Overall Score (Largest to Smallest).


  Product Development Portfolio Opportunities                                        Overall Score              Strategic Fit          Economic Impact   Feasibility

  New Product 6                                                                             8.1                      4.2                     2.5            1.4
  New Product 1                                                                             5.0                      1.6                     2.0            1.5
  Upgrade to Widget X                                                                       6.0                      3.0                     2.0            1.0
  New Service 1                                                                             6.5                      3.3                     2.0            1.2
  New Product 2                                                                             5.9                      3.8                     1.6            0.6
  Upgrade to Widget Y                                                                       5.7                      2.6                     1.6            1.6
  New Product 5                                                                             4.6                      1.8                     1.6            1.3
  New Product 4                                                                             3.8                      2.8                     0.7            0.4
  New Product 3                                                                             2.3                      0.9                     0.7            0.8
  New Service 2                                                                             2.1                      0.9                     0.9            0.4
Projects to Cut                                                                                                            Development
High

                                                                                         Upgrade to Widget Y

                                                         New Product 1
                                                                                                                                                   New Product 6


                                                               New Product 5
                                                                                                                   New Service 1

              Bubble Size = Economic Impact
Feasibility




                                                                                                       Upgrade to Widget X




                                        New Product 3




                                                                                                                                   New Product 2


                                         New Service 2
                                                                                              New Product 4


Low

              Low Value Projects                                                                                                            Low Hanging Fruit

               Low                                                                                                                                    High
                                                                         Strategic Fit

Product Development Prioritization Tool

  • 1.
    Product Development PrioritizationTool Strategic Fit Economic Impact Feasibility Alignment Market Revenue Technical Resources - Resources - Product Development Portfolio with Goals Positioning Capabilities Potential Cost/Benefit Growth Risk Financial People Weighting 15% 15% 20% 10% 15% 5% 10% 5% 5% New Product 1 2 3 4 6 6 9 7 8 7 Upgrade to Widget X 3 6 8 6 7 7 3 8 6 New Service 1 8 6 6 6 7 7 6 5 7 New Product 2 9 8 6 5 6 4 2 3 4 Upgrade to Widget Y 5 4 6 6 5 4 10 8 3 New Service 2 1 2 2 3 2 5 2 3 1 New Product 3 1 2 2 3 1 4 3 5 4 New Product 4 6 7 4 4 1 2 1 2 3 New Product 5 4 5 2 7 4 6 7 6 5 New Product 6 9 8 8 8 9 7 6 7 9
  • 2.
    Product Development PrioritizationTool Weighting Scale Strategic Fit Economic Impact Feasibility Total Alignment with Market Revenue Resources - Resources - Capabilities Cost/Benefit Growth Technical Risk Goals Positioning Potential Financial People 15% 15% 20% 10% 15% 5% 10% 5% 5% 100% Ranking Criteria & Definitions: Alignement with Goals - how aligned is this project to corporate goals & objectives? Market Positioning - does this initiative position us better in the market? Capabilities - does this initiative leverage our core capabilities (technology, operations, sales)? Revenue Potential - what is the short-term revenue potential for this initiative. Cost/Benefit Ratio - does this initiative have a solid cost/benefit ratio? Growth - do you see this marketing growing heavily in the next few years? Technical Risk - what is the probability of overcoming the technical challenges of the project? Resources - Financial - do we have the financial resources to execute this initiative? Resources - People - do we have the skills & bandwidth to execute this initiative?
  • 3.
    Product Development PrioritizationTool Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Overall Score (Largest to Smallest). Product Development Portfolio Opportunities Overall Score Strategic Fit Economic Impact Feasibility New Product 6 8.1 4.2 2.5 1.4 New Product 1 5.0 1.6 2.0 1.5 Upgrade to Widget X 6.0 3.0 2.0 1.0 New Service 1 6.5 3.3 2.0 1.2 New Product 2 5.9 3.8 1.6 0.6 Upgrade to Widget Y 5.7 2.6 1.6 1.6 New Product 5 4.6 1.8 1.6 1.3 New Product 4 3.8 2.8 0.7 0.4 New Product 3 2.3 0.9 0.7 0.8 New Service 2 2.1 0.9 0.9 0.4
  • 4.
    Projects to Cut Development High Upgrade to Widget Y New Product 1 New Product 6 New Product 5 New Service 1 Bubble Size = Economic Impact Feasibility Upgrade to Widget X New Product 3 New Product 2 New Service 2 New Product 4 Low Low Value Projects Low Hanging Fruit Low High Strategic Fit