This document summarizes and analyzes several recipe pages and cards from different sources: 1. A Cordon Vert recipe card uses minimal text, high quality images, and colors relating to the featured dish to draw the eye to the focal point. 2. A vegetarian beginners' book uses a lime green background, child-friendly illustrations and fonts, and no images on the recipe page itself to appeal to children. 3. The Vegetarian Society cards use professional photography, varied fonts, and colors relating to the dishes and branding for an older, likely female, audience. 4. One card separates ingredients and method onto different pages for an unusual two-page format.

1. Researching Current Recipe
Pages
Savannah Hardwick

2. Cordon Vert recipe card-front
The front cover of this recipe card has the
image in the centre of the page which draws
the readers eye towards it straight away
making it essentially the most important
thing on the page as its what will make the
reader look further. The surrounding colours
on the page all relate to the image of the
carrot and cashew fan, featuring reds and
greens as the primary colours on the page.
The image itself is of high quality and the
food on the plate is presented in a
professional manor. There is minimal
amounts of texts used on the page which
makes the image the focal point of this
page. The text itself isn't bold or
capitalised, and is presented in white, a
simple colour that stands out against the
red of the boarder. By having a boarder on
the page makes the picture more
centralised and important. The group who
have created the recipe cards logo is
featured in the bottom left hand corner of
the page, again the logo is green, which
relates to the image due to the garnish that
has been placed on the meal itself.

3. Cordon Vert recipe card-back
The back page of the recipe card is where
the details such as ingredients, cooking
method and preparation times are
shown. This page features primarily
writing. The font varies throughout the
page, having the main bulk of the text be
a simple, clear and easy to read font and
having a serif font along the right hand
side of the page adds a more feminine
look to the page. The page is again
bordered by a red block and the centre of
the page is white. The colour of the texts
alternates depending on which colour it is
on top of, red text on a white background
and white text on a red background. The
image used is a close up of the meal
itself, and is placed on the left hand side
of the page and is much smaller than the
image featured on the front cover. The is
again a green logo on the page but its
more centralised. The colours all relate to
the image on the page, featuring reds and
greens. You can see by the
professionalism of the pages and the
formal presentation, text types and
colour used, that this recipe card is aimed
at an older female audience.

4. Recipe page taken from a ‘vegetarian for beginners’ book-front
This recipe page has a lime green
background and features mainly
greens, blues and whites. Each of the
colours have a contrast against each
other and stand out again the colour of
the background, making the page look
more fun and child like. The style of
page has a look of a notebook with
notes written on it. It also features a
‘children can help with’ section which
further establishes the childlike theme
to the page. The page features no
images of the food at all, which doesn’t
give a clear ides of what the food could
look like. The images used on the page
are childlike drawings of equipment
that would be used to cook this food.
The text on the page is in a simple sans
serif font that is easy to read, clear and
concise.

5. Recipe page taken from a ‘vegetarian for beginners’ book-back
The page after the recipe is a full page
view of the food itself. Although its not
shown before the recipe, it follows
directly. The image itself features blue,
green, red and orange as its primary
colours. The orange in the bowl is a
stark contrast to the green and blue
that surround it. The colours are similar
to those used on the recipe page itself.
This page has no text at all, and the
reader has to assume that it’s the
picture that goes along side the recipe.
The image itself is a photograph which
is most likely to have been
photographed specifically for the
recipe book.

6. Vegetarian society recipe card-front
The front page of this recipe features
the main image of the food, a
raspberry frangipane tart. The image is
of high quality and clear to see. The
image has been photographed
specifically for this recipe and the
image is of the food being described.
The colours in the images are primarily
red and green, which are the colours
that have been used in the background
as well. The red is shown through the
napkin that the white plate is placed
on and the green is shown through the
green blocks acting as a boarder. The
text on the page is very simple and in a
sans serif font, the colour of the text is
white, which stands out against the
green of the boarder. There is a
vegetarian society logo in the bottom
left hand corner of the page, which
tells the reader where the recipe has
come from.

7. Vegetarian society recipe card-back
The page featuring all the written
information is where the main details
such as ingredients, cooking method and
preparation times are shown to the
reader. The font varies throughout the
page, having the main bulk of the text be
a simple and easy to read font and having
a serif font along the right hand side of
the page, which makes the page look
slightly more feminine. The page is again
bordered by a green block and the centre
of the page is white. Much like the front
page of the recipe. The colour of the text
is either green or white depending on
where it is placed. The image used is a
close up of the dessert, and is placed on
the right hand side of the page and is
much smaller than the image featured on
the front cover. The colours once again
relate to the image on the page, featuring
reds and greens. Due to the very formal
and professional look of the page, I would
suggest that the audience for this recipe
would be an older woman.

8. Vegetarian society recipe card-front
This front age of the recipe has the
majority of the page featuring a
medium close up of the ‘big bad boy
salad’. The clear, high quality images
shows a variety of colours, including
reds, light pinks, greens and yellows,
will draw the reader to the recipe. The
food looks as though it has been
placed next to other food with colours
that contrast against its own, the
yellow of the noodles against the green
of the cucumber for example. The text
on the page has been separated from
the image by it being placed in a faded
red square, which has been made to
look like it has been pulled out of a
notebook, on top of the image. The
text is written in lower case, and is in
white. The white text against the red
background makes it stand out and the
reader will notice it.

9. Vegetarian society recipe card-back
This recipe card is slightly different due to the fact that it has
ingredients on one page and then the method on a separate
page to that. Although they are on two different pages it is
clear that they are still for the same recipe due to the colour
scheme used. They both feature texts in the same font, which
is clear and easy to read. They also have the same background
on the page- the modern looking orange pattern.
The ingredients page has a
small image in the bottom left
hand corner, this image is also
titled ‘tasty fun!’, the image
looks like it has come directly
from a Polaroid camera. Both
pages are labeled clearly and
have a step by step guide,
clearly stating the method and
the ingredients.

10. Vegetarian society recipe bookmarks
These bookmark styled recipe cards
made by the vegetarian society are
small and easy to store but they also
contain all the information you need as
well as a bright and colourful images.
Each bookmark is set up in a similar
way, having the image take up the top
third of the page. The colour scheme
also stays the same throughout each
bookmark, having the title of the recipe
over the image in bold white writing
with a green boarder. The main text on
the page is in black, with the
ingredients bolded, and the smaller
details in italic. Along the left hand side
of the page features the title of the dish
again, but turned on its side and in
green. The idea behind this is that due
to the recipe being in a ‘bookmark’
style, if you were to put the page in a
book or diary, you would be able to see
either the top of the page- which shows
the title of the recipe and the image, or
the left hand side of the page-which has
the title in bold and green.

11. Recipe card.
The title is written in a sans serif font, the colour Bright and colourful, using
of the text is brown, the brown font relates to the colours like pinks, yellows
brown of the chocolate in the images. The title and green have a strong
appears very informal which show that the recipe contrast against each other,
page itself will be informal also. this will draw the readers
eye towards it.
There is a fun, childlike
style to the colours and
images used.
The images take up half of
the page and are essentially
the first thing the reader
will see. High quality
The ingredients are clearly photographs help the
displayed on the entire left images to look more
hand side of the page. The professional on an informal
colour of the text is once background. The colours in
again brown, which relates the images are repeated
to the ingredients that are throughout the page on the
being used. The font used is background and in the
simple and easy to read. texts.
The childlike drawing in the left hand bottom The method of the recipe is
corner continues the childlike theme of the the biggest bulk of text on
page. By having the image look hand drawn, it the page, the clear and
separates it from the professionalism of the easy to read font gives step
photographs. by step instructions.

12. Recipe card.
The title is on the top of the page and is slightly The colours used on this
separated from the rest of the things on the page. page are dark and muted
The colour used is not easily readable when its colours. Featuring reds and
against the colour of the background its on. The greens as well as faded
yellow square also has brown spots faded into it browns. The colours tie into
which makes it even harder to read. the images shown on the
page.
The style of the page is
more formal than the one
previously, but is still very
informal.
The images take up half of
the page and are essentially
the first thing the reader
will see. High quality
The ingredients are clearly photographs help the
displayed on the entire left images to look more
hand side of the page. The professional on the dark
colour of the text is dark background. Although the
green making it hard to images are of a high quality,
read clearly. the food itself is not clear
of what it is.
The method of the recipe is
the biggest bulk of text on
The illustrations in the centre of the page are the page, the font gives
representing the Mexican feel of the dish by step by step instructions,
having ‘ole’ written in a sans serif font. although the colour and
style of the text is not easy
to read.

13. Simple imagery used on the page. Photos
of the food used In the recipes instead of
the finished piece.
Very basic colours used- white is the
primary colour on the page. Splashes of
red and green across the page. Lack of
colour draws the readers eye to where the
colour is.
Small and simple title in the top left hand
corner going on a diagonal slant. Sans serif
font used adds a more feminine look to it.
Each title for the recipes is seperated from
the rest of the recipe via a ‘paper clip’ this
paper clip effect makes the page look
slightly more 3D and adds a fun and
inventive aspect to the page.
Simple background means that the recipes
are the main focus of the page.
Shadows around the images and the
crinkled look of the paper notes make the
page look more interesting to the eye. It
appears that the background is a table and
these items have been placed on the
surface, then photographed.
Simple black boarder outlining the recipe
and seperating it from where it might be-
recipe book, magazine etc.

14. Front of a recipe card for leek and
ginger soup
• As you can see there is a very
professional look to this page.
The photography is very strong
and with the use of a shallow
depth of field the focus is kept
firmly on the product itself. The
lighting allows you to see the dish
clearly and allows you to get a
feel for the texture of the food.
There is a elegant feel to the
image with the use of the wood
and the spoon, you get the
feeling of sitting beside a roaring
fire, this gives a pleasing finish to
the image.

15. Back of the leek and ginger soup card
With the back they have kept it
simple using only two colors and two
font types. This makes it easy to read
whilst still upholding a professional
finish to the card. There is some serif
font that goes from top to bottom
on the right hand side that also
shows the elegancy of the dish. The
step by step walkthrough is very
clear and easy to follow. There is
also a lot of extra information at the
foot of the card where they show all
of the numbers and email addresses
that you can go to if you wish to
gather more information regarding
what they as a company are about
or any general queries they have
about the products that they

16. A vegetarian guide for young people
• This is a stark contrast to the work
on the previous slides as this is
aimed specifically at the younger
generations and they hope to
appeal more to them with the use
of eye catching and stimulating
colors.
• The playful use of the foods to
construct some of the letters will
also help with the interaction
between them and the children
and will also help the appeal of the
text to the younger children.
• You can tell clearly which sort of
age groups they are trying to reach
out to. The concept whilst being an
interesting one it is also simplistic
in its makeup.

17. Example of the photography used in
the young peoples guide
• The photography used in this guide
is a positive representation of what
they are trying to achieve within
the vegetarian community which is
to get more young people
interested and aware of the
vegetarian options that there are
available. The Images are very
welcoming and fun with a
professional element in there as
well. The images labeled 21 and 23
show a couple of the dishes that
can be made with the use of this
guide whilst the other photographs
show children interacting with
others and the food.

18. A vegetarian food guide for teens
• Although this is focused on a
similar aspect to the previous
slide there are vast differences in
this product to the last. It is easy
to tell that this is for an older
audience in comparison to the
one aimed at “young people”.
There is a sense that this has
been put together with more of a
professional finish in mind, with
the title along the top, the logo in
the bottom left corner and an
image that helps to illustrate
what they are about making up
the majority of the cover.

19. Nutritional information
• This page of the guide enables the
readers to get a good idea of the
sorts of foods you should be eating
in order to maintain a healthy diet
if you are a vegetarian.
• There is a strong use of color
throughout the entire publication
and is especially present in this
example with lots of use of greens
and yellows which are bright and
eye-catching.
• It gives information that can be
beneficial to the readers as well as
there being an accompanying visual
representation of the sorts of foods
that are given as examples.

20. An adult/parent guide
• This is yet another example of one of the
publications that this company is responsible
for.
• You can tell that this is for a more mature
audience as it has a much cleaner finish to it
with the focus being entirely on the food itself
rather than incorporating an image that
comprises of both the people that it is aimed at
as well as the food.
• This is more of the standard culinary publication
layouts that we are accustomed to seeing where
there is a shallow depth of field and also where
a focal point is very clear.
• It is easy to see how the escalation in age of the
target audience has effected the finish of the
overall layout, use of text, fonts, color etc.
• The use of the caption in the top left corner
“quick meal ideas” is one that will appeal to
parents as time is always a factor when
considering meal choice.

21. Parent guide layout/style
• This is an example of the layout and
the style that is used in this
particular guide. In comparison the
the previous editions of their work
for young people and teens there is
noticeably more text on the page
and it is in relatively large
quantities.
• There is also a difference in the
different colors that are on the
page and there is simply a couple of
different colors and a few different
font styles depending on what
effect they are trying to create. For
example on the two strips of paper
they have used a font that makes it
look as though there is hand
writing on there.

22. Vegetarianism pregnancy
• This again is an example of a
vegetarian product that has a
specific clientele in mind and in this
case it is concerning the topic of
pregnancy and how and if being a
vegetarian affects you or your child.
• The front cover is fairly simple and
consists of a few main factors; the
title, images of parents, food and
children and a line specifying what
you will find throughout the guide
“useful information to support you
and your baby”.
• Taking this all into account there is
complete clarity of what the book is
about and the information you will
find within.

23. Comparison
• This is a screenshot to show how two pieces of
the same information can be depicted
completely differently when there is a different
target market in mind. This version of the same
pie chart has significantly more text on and
noticeably less color than the version of it on
the teens guide. There is also a large amount of
text that is found above the chart that helps to
illustrate the points that are made by the pie
chart and the accompanying information.
• Since this is a publication that is aimed at the
topic of pregnancy the majority of the audience
will be women and it could be said that this is
reflected trough the choice of font. The font is
sans serif and has a nice curvy and smooth feel
to it rather than a serif font which can be hard
on the eye.
• This is helpful to me as it shows me that I will
have to really think about who the cards that I
am going to create are aimed at and how I can
go about executing different techniques in order
to get the desired effects.

24. What extras are offered?
• This screenshot helps to illustrate
that the company have put in
additional information regarding
certain topics that people going
through pregnancy might have for
example, morning sickness or
digestive problems. The guide
gives a considerable amount of
information about these topics.
• The same color scheme is used
through the inner pages of the
publication with the green
header and white background
with overlaying black text which
makes it formal and easy to read.

25. Festive/seasonal
• This is an example of how you can
adjust the style of your recipe cards
to accommodate for any specific
seasonal or festive times. With this
particular dish you get the feeling
that it is Christmas. The use of
bokeh photography gives a nice
relaxed and pleasant atmosphere
that you would associate with that
time of the year. The focal point of
the image is the meal itself that is
placed directly in the middle of the
photograph. The image feels as
though it is quite intimate with the
use of candles and what appears to
be a wine glass also there is
another plate that is in the
background of the image.

26. Festive/seasonal
• This is another example of how the look
of a recipe card can be affected by the
time of year or season. This particular
example is trying to portray the feeling
of Christmas, one of the ways that they
do this is by using colors such as gold
and purple which can be linked to the
Christmas period. Also there is a theme
of sharing in this image which is also
associated with Christmas time.
• They have also included a fancy and
elegant feel to it, there is an extremely
shallow depth of field to the point that
the only part of the image that is sharp
in focus is the pie itself and not even
the greens or the sides are clear.

27. Festive/ seasonal
• The Christmas theme is continued on into
the publication with further use of purple
and gold also there are more Christmas
related images in this such as the
decoration with text and even images in
them. The numbers for the method also
feature Christmas elements.
• The titles are done in gold or purple and
also in a serif font which is a more
attractive and elegant style of text and
then the bulky portions of information
have been done in a sans serif font which
easier to read and therefore better for
instructional use. Also making it easier to
read the larger amounts of text are done
in black against the white background.
• We will have to take into account any
ways that we can make the products that
we make more appealing and this could
be down to matching it to the time of year
i.e. spring, (Easter) and being able to
create a theme to match this.