UCT created MOOCs to showcase its teaching, research, and African knowledge globally. This would increase UCT's international profile while also supporting online learning within UCT. MOOCs were designed for different student levels and topics. Data on the MOOCs was collected through documents, videos and interviews. Stages of the project included advocacy, design, production, management, policy, and implementation. Case studies showed MOOC materials being reused in courses to substitute lectures or support writing skills. Key current questions are whether to invest in building an internal platform or extend external partnerships, and how to fund further MOOC development.