The document is a process book created by Shelby Albrecht for an Art 360 Graphic Design 1 class. It summarizes four projects completed over the course of the semester. The first project involved creating an original composition using grids, color, texture and movement. The second focused on redesigning the logo for a solar energy company called First Solar. The third was designing a poster and brochure to promote the 99u Conference theme. The final project was a set of web and mobile advertisements to further promote the 99u Conference using the theme developed in the poster.

1. Process Book
Subtitle
Shelby Albrecht
Art 360 | Graphic Design 1
Professor Chris Becker
Tue 7pm - 10 pm 1010 Westwood Center, Room 321

2. AR 360 | Graphic Design ITable of Contents
Introduction
1. Project 1
pg 3-4 - The Art of Composition
• Research
• Sketches
• Versions
• Final Design
• Final Design in Context
2. Project 2
pg 4-6 - Solar Energy
• Research
• Sketches
• Versions
• Final Design
• Final Design in Context
3. Project 3
pg 7-8 - 99u Poster
• Research
• Sketches
• Versions
• Final Design
• Final Design in Context
4. Project 4
pg 9 - 99u Advertisements
• Research
• Sketches
• Versions
• Final Design
• Final Design in Context
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3. AR 360 | Graphic Design IProject 1
The Art of Composition
The first project I worked on for Graphic Design was a combination of working with texture, movement, space, and color to
create an orginal composition. First, I made a large array of different grids, in which I added color to create shapes.Then, I
chose a shape I liked and added tectures to the original colors.Thus, my final design was created (seen on next page). Once I
had my final design, it was added onto a poster, so that the viewer could see the design in context.
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4. The Art of Composition: Final Design
AR 360 | Graphic Design IProject 1
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5. Project 2
First Solar Logo
The first step of this project was researching the brand–First Solar. In order to fully understand my company, I compared it with
other competing solar companies, and comparing their current logos as well. After extensive research, I than began to sketch and
create new and innovative logos for First Solar, but in a direction far away from the cheesy and universalized solar company logos.
When I finally decided on the logo that would best represent my company’s ideals and innovations, I started to implement the
new logo onto a “real-world” scenario– a business card.The last process of finalizing color schemes, printing process, and seperate
web design, I was finished.
Brand Research
First Solar
History
• Founded in 1999
• “We are integrating solar power into the global energy mix by providing PV energy
solutions to address contemporary energy needs such as fuel cost volatility and supply
reliability”
• Pride themselves in being RELAIBLE, DEPENDABLE, AND COST-EFFECTIVE solar
energy
• 1st solar company to:
o Produce 1GW in a single year
o Break the $1/watt manufacturing cost barrier
o Implement a global PV module recycling program
• Multiple world records for CdTe thin film solar module (17%) and cell (21%) efficiency
FIRST SOLAR PV PLANT Environmental Features:
• Smallest carbon footprint of all solar technologies
• Fastest energy payback time (less than 1 year)
• Lowest water use (on a lifecycle basis)
• 89–98% reduction of greenhouse gas emissions and other pollutants by displacing conventional
generation
• Commitment to responsible land use and minimizing impacts of PV projects across their life cycle
• Access to operational, industry-leading module recycling services
• With a commitment to sustainable product life-cycle management and corporate responsibility,
First Solar is creating enduring value every day – environmentally, socially and economically.
Projects
• With more than 8 gigawatts installed worldwide, First Solar is the leading global provider
of PV energy solutions
FIRSTSOLAR
FIRSTSOLAR
FIRSTSOLAR
1-626-795-0498
350 West Washington Street, Suite 600.
Tempe, Arizona 85281
JAMES A. HUGHES
CEO
350 West Washington Street, Suite 600.
Tempe,Arizona 85281
www.firstsolar.com
JAMES A. HUGHES
CEO
1-626-795-0498
350 West Washington Street, Suite 600
Tempe, Arizona 85281
@FirstSolar
JAMES A. HUGHES
CEO
1-626-795-0498
350 West Washington Street, Suite 600
Tempe,Arizona 85281
www.firstsolar.com
@FirstSolar
FirstSolarTeam
JAMES A. HUGHES
CEO
1-626-795-0498
350 West Washington Street, Suite 600
Tempe,Arizona 85281
www.firstsolar.com
@FirstSolar
FirstSolarTeam
JAMES A. HUGHES
CEO
1-626-795-0498
@FirstSolar
FirstSolarTeam
350 West Washington Street, Suite 600.
Tempe, Arizona 85281
www.firstsolar.com
J A M E S A . H U G H E S
CEO
1-626-795-0498
J A M E S A . H U G H E S
CEO
1-626-795-0498
@FirstSolar
FirstSolarTeam
350 West Washington Street, Suite 600.
Tempe, Arizona 85281
@FirstSolar
FirstSolarTeam
www.firstsolar.com
1-626-795-0498
350 West Washington Street, Suite 600.
Tempe, Arizona 85281
JAMES A. HUGHES
CEO
1-626-795-0498
350 West Washington Street, Suite 600.
Tempe, Arizona 85281
JAMES A. HUGHES
CEO
j.highes@firstsolar.com
j.highes@firstsolar.com
j.highes@firstsolar.com
j.highes@firstsolar.com
j.highes@firstsolar.com j.highes@firstsolar.com
j.highes@firstsolar.com
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AR 360 | Graphic Design I

6. Project 2
First Solar: Final Design
(left) web logo; (right) business cards
AR 360 | Graphic Design I
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7. Project 3
99u Conference Poster and Brochure
My third project of the Fall semester was afun one. I got to resort back to the reason why I wanted to become a designer– posters.To begin the 99u Conference poster, I be-
gan with grid designs for a regular poster, without knowing the context of the poster.After choosing a grid, I then began to research the 99u Conference’s history, what they
offer, and previous call-to-actions. For brainstorming purposes, I sketched a lot of ideas, and used post-it notes to come up with catchy terms that would influence what il-
lustratove path I would take. Once finding my idea of designing a poster based on the “anatomy of a graphic designer,” then I started designing.With the anatomical theme
in mind, I hand drew everything, from the human figure, to the hand lettering of the poster title. I decided to use the bright magenta from 99u’s logo, and added pure cyan
and my alternating color. I did this with reference to the screen-printing process, mainly because my poster print calls for a knowledge of screen-printing to get the desired
effect.After all of this, I also designed a small brochure for the conference, referencing the anatomy that would be found on the back of the poster.
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AR 360 | Graphic Design I
WHAT’SGOINGONTHISWEEKEND
ABOUT THE
CONFERENCE
The goal of the 99U Conference is to
shift the focus from idea generation to
idea execution. Providing road-tested
insights on how to make your ideas
happen. We bring together some of
the world’s most productive creative
visionaries & leading researchers to
share pragmatic insights on how ideas
are brought to life.
“Genius is 1% inspiration, and
99% perspiration.”
DayOne
StudioSessions
9:30am-11:00am
ConferenceTalksandMaster
Classes
11:30am–6:15pm
EarlyRegistration
10:30am-11:30am
RegistrationandCoffee
11:30am-1:30pm
SpeakerSession1
1:30pm-2:50pm
Break
SpeakerSession
3:20pm–4:30pm
Break
MasterClasses
5:00pm–6:15pm
CocktailReception
6:15pm–8:00pm
RegistrationandCoffee
9:00am-10:00am
SpeakerSession1
10:00am–11:15am
Break
SpeakerSession2
11:50am–1:00pm
Lunch
SpeakerSession3
2:00pm–3:10pm
Break
SpeakerSession4
3:40pm–5:00pm
99uAfterparty
9:30pm–12:30am
Location:Variouscreativestudios
AsaThursdaymorningConferencewarmup,wecuratea
seriesofoff-sitestudiosessionsthatgiveattendeesabehind-
the-sceneslookatleadingcreativecompaniesaroundthe
city.Paststudiosessionshavepeekedinsidecompanieslike
IDEO,Google,Spotify,MoMA,Quirky,andmore.
Location:AliceTullyHall@LincolnCenter
Aseriesoftalksandinteractivemasterclassesfromexception-
allyproductivecreativeleadersprovideanintensiveinitiation
intothebestpracticesofmakingideashappen.
Five75-minutemasterclasseswilloccursimultaneouslyin
andaroundAliceTullyHallatLincolnCenter.Attendeeswill
beabletopickONEmasterclasstoparticipatein.Fullroster
tobeannouncedinearly2015.
Location:Providence
311West57thStreet
Gettoknowfellowattendeesovercomplimentarycocktailsat
thisbreathtakingformerGothicchurchthat’sjustan8-block
walkfromLincolnCenter.
Allattendeesmustbe21+.Nametagrequired.Noguests.
Location:TBA
Closeouttheconferencewithabangatouralways-incred-
ibleafterparty.Lastyear’sshindigwasatTheMuseumof
ModernArtwithaDJsetfrommembersofLCDSoundsys-
tem.We’llbebrewingupsomethingequallyincrediblefor
2015.
Allparties21+.Nametagrequired.Noguests.
DayTwo
ConferenceTalks
9:00am-5:00pm
Location:AliceTullyHall@LincolnCenter
Aseriesofexceptionallyproductivecreativeleaderstakethe
stagetotalkaboutexecution,sharingroad-testedinsights
culledfromtheirextensiveexperiencewithtranslating
ideasfromvisiontoreality.
PARTNERS
Alice Tully Hall
WHERE WE ARE

8. Project 3
99u Final Poster
AR 360 | Graphic Design I
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9. Project 4
99u Conference Ads
The last project was an extension of the previous 99u Conference project, in which I created a group of web and mobile advertisements. I wanted to stick
with the “Designer Anatomy” theme from the poster, so the branding of the conference would remain connected, while hinting to audiences what the
conference will be teaching. I made my advertisements for social media hubs Twitter and Instagram, since designers have high prescence on both. I also
included one for a design newd blog, core77.com.
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AR 360 | Graphic Design I