1) The document outlines a prostate cancer screening program called Pro-Screen for African American men over age 40 living in East Tampa, Florida. 2) The primary objective is to increase prostate cancer screening behaviors by 33% by the end of 2012 through education, reducing barriers, and increasing awareness of screening facilities. 3) Key elements of Pro-Screen include increasing knowledge of prostate cancer risks and screening, enhancing self-efficacy to get screened, developing social support networks, and reducing cost and access barriers through a screening fund.