SlideShare a Scribd company logo
J³EA AgencyJ³EA Agency
Annabel DinesAnnabel Dines
Ellie KeeneEllie Keene
Joshua HendriksJoshua Hendriks
Josephine Cournil-DalyJosephine Cournil-Daly
Lim Jia YinLim Jia Yin
About the productAbout the product
 ProOatsProOats
 Healthy cereal barHealthy cereal bar
 Low in fat and high in proteinLow in fat and high in protein
 Made from Oats, Wheat Flour and Protein powderMade from Oats, Wheat Flour and Protein powder
Our objectivesOur objectives
 Create brand awarenessCreate brand awareness
 Promote the new cereal bar’s image/ personality asPromote the new cereal bar’s image/ personality as
fun, active, adventurous, on-the-go and thrilling; thatfun, active, adventurous, on-the-go and thrilling; that
links to an active lifestylelinks to an active lifestyle
 To reach as many people in the UK as possibleTo reach as many people in the UK as possible
 Generate online buzzGenerate online buzz

Target audienceTarget audience
 Aged 16-25Aged 16-25
 Male/ female/ otherMale/ female/ other
 Lower disposable incomeLower disposable income
 On-the-go (students, office, etc.)On-the-go (students, office, etc.)
 Active lifestyleActive lifestyle
Our Integrated Marketing CommunicationsOur Integrated Marketing Communications
 2 day (weekend) outdoor2 day (weekend) outdoor
eventevent
 TV advertisementTV advertisement
 CinemaCinema
 RadioRadio
 MagazineMagazine
 GraffitiGraffiti

 PostersPosters
 FlyersFlyers
 Social media (Facebook,Social media (Facebook,
Twitter, Instagram,Twitter, Instagram,
Snapchat, YouTube)Snapchat, YouTube)
 Press releasePress release
 Public RelationsPublic Relations

Pre-event promotionPre-event promotion
 RadioRadio
 MagazineMagazine
 PostersPosters
 FlyersFlyers
 Social mediaSocial media
 Press releasePress release
Radio (pre-event)Radio (pre-event)
 Promotion of ProOatsPromotion of ProOats
 High traffic (Weekdays 4.30pm – 6.30pm)High traffic (Weekdays 4.30pm – 6.30pm)
 Association of DJs with ProOatsAssociation of DJs with ProOats
 Social media promotionSocial media promotion
Magazines, posters, flyers (pre-event)Magazines, posters, flyers (pre-event)
 Promoting ProOats eventPromoting ProOats event
 Direct invitationsDirect invitations
 Social media websites includedSocial media websites included
Social media (pre-event)Social media (pre-event)
 Facebook, Twitter, Instagram, Snapchat and YouTubeFacebook, Twitter, Instagram, Snapchat and YouTube
 ScreenshotsScreenshots

Big ProOats outdoor event (Brighton)Big ProOats outdoor event (Brighton)
 2 days, Saturday and Sunday, 10am – 10pm2 days, Saturday and Sunday, 10am – 10pm
 FREE entry, tickets sold for individual competitionsFREE entry, tickets sold for individual competitions
 ProOats stalls (wrapper designs)ProOats stalls (wrapper designs)
 3 main sport attractions: Skateboarding, BMX (bicycle motocross) and3 main sport attractions: Skateboarding, BMX (bicycle motocross) and
surfingsurfing
 Graffiti (in conjunction with brand design)Graffiti (in conjunction with brand design)
 Local DJs (partnership with local radios)Local DJs (partnership with local radios)
 Other stalls (food and drinks, games)Other stalls (food and drinks, games)
 Fireworks finale on Sunday night with big ProOats giveawayFireworks finale on Sunday night with big ProOats giveaway
 *whole event will be filmed to use in TV advertisement*whole event will be filmed to use in TV advertisement


During eventDuring event
 Strong social media presenceStrong social media presence
 Online competitions (best photo)Online competitions (best photo)
 Trending on all social media platformsTrending on all social media platforms
Post event promotionPost event promotion
 TV advertisementTV advertisement
 CinemaCinema
 Social mediaSocial media
 Press releasePress release
 Public relationsPublic relations
 GraffitiGraffiti
 MagazineMagazine

TV Advertisement (post event)TV Advertisement (post event)
 See handout and storyboardSee handout and storyboard
 Editing and production (4-6 weeks)Editing and production (4-6 weeks)
 30 seconds (Television)30 seconds (Television)
 5 Adverts: Whole event, skateboarding, BMX, surfing and5 Adverts: Whole event, skateboarding, BMX, surfing and
graffitigraffiti
OtherOther
 Social media: <10 secondsSocial media: <10 seconds
 Cinema: 30 secondsCinema: 30 seconds
GraffitiGraffiti
 Display of event graffitiDisplay of event graffiti
 Locations – locally, nationallyLocations – locally, nationally
Social media (post event)Social media (post event)
 Clips of eventClips of event
 Introducing new recipes with the cereal barIntroducing new recipes with the cereal bar
 ScreenshotsScreenshots
Public relations (post event)Public relations (post event)
 Invite YouTubers, bloggers to event with VIP access andInvite YouTubers, bloggers to event with VIP access and
freebies (giveaways on their channel or blogs)freebies (giveaways on their channel or blogs)
 Associate ProOats cereal bar with gyms (nutritionists,Associate ProOats cereal bar with gyms (nutritionists,
personal trainers, vending machines etc.)personal trainers, vending machines etc.)
 Cereal bar recipes launch; versatilityCereal bar recipes launch; versatility
 Martin Macdonald and Amanda FreeMartin Macdonald and Amanda Free


Point of sale (post event)Point of sale (post event)
 Supermarkets (Tesco, Sainsbury’s, Waitrose)Supermarkets (Tesco, Sainsbury’s, Waitrose)
 SamplesSamples
 Impulse items (2 weeks)Impulse items (2 weeks)
 Eye levelEye level
 Next to other cereal brandsNext to other cereal brands
Magazine AdMagazine Ad
Thank you for yourThank you for your
time and attention!time and attention!

More Related Content

Viewers also liked

Oats
OatsOats
Weed management in organic agriculture
Weed management in organic agricultureWeed management in organic agriculture
Weed management in organic agriculture
Dr. Manjunatha GA
 
Oracle application testing suite (OATS)
Oracle application testing suite (OATS)Oracle application testing suite (OATS)
Oracle application testing suite (OATS)
Koushik Arvapally
 
Maize Soy Information
Maize Soy InformationMaize Soy Information
Maize Soy Information
colintrickett2015
 
Oats Research by Harris Lloyd
Oats Research by Harris LloydOats Research by Harris Lloyd
Oats Research by Harris Lloyd
colintrickett2015
 
Integrated weed management
Integrated weed managementIntegrated weed management
Integrated weed management
rajendra750
 

Viewers also liked (6)

Oats
OatsOats
Oats
 
Weed management in organic agriculture
Weed management in organic agricultureWeed management in organic agriculture
Weed management in organic agriculture
 
Oracle application testing suite (OATS)
Oracle application testing suite (OATS)Oracle application testing suite (OATS)
Oracle application testing suite (OATS)
 
Maize Soy Information
Maize Soy InformationMaize Soy Information
Maize Soy Information
 
Oats Research by Harris Lloyd
Oats Research by Harris LloydOats Research by Harris Lloyd
Oats Research by Harris Lloyd
 
Integrated weed management
Integrated weed managementIntegrated weed management
Integrated weed management
 

Similar to Pro oats presentation (ellie marie keene)

BB-2015-SponsorPackage final
BB-2015-SponsorPackage finalBB-2015-SponsorPackage final
BB-2015-SponsorPackage finalLindsay Grange
 
Rsm 250 final presentation
Rsm 250 final presentationRsm 250 final presentation
Rsm 250 final presentationTimothy Baggett
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingAsim Qazi
 
Personal Experience with Hospitality Marketing
Personal Experience with Hospitality MarketingPersonal Experience with Hospitality Marketing
Personal Experience with Hospitality Marketing
SAP
 
Moulin Rouge Sponsorship Presentation
Moulin Rouge Sponsorship PresentationMoulin Rouge Sponsorship Presentation
Moulin Rouge Sponsorship Presentation
Answers For Kids Cancer
 
PVITALE_CaseStudies_2000 to 2015
PVITALE_CaseStudies_2000 to 2015PVITALE_CaseStudies_2000 to 2015
PVITALE_CaseStudies_2000 to 2015
Pamela Vitale, XYEYE
 
Advertising Club of Westchester 2013 Big W winners
Advertising Club of Westchester 2013 Big W winnersAdvertising Club of Westchester 2013 Big W winners
Advertising Club of Westchester 2013 Big W winners
Westchester Marketing Cafe LLC
 
Women\'s Professional Soccer Campaign
Women\'s Professional Soccer CampaignWomen\'s Professional Soccer Campaign
Women\'s Professional Soccer Campaign
petermulally
 
Viacom x Popchips Partnership 2018
Viacom x Popchips Partnership 2018Viacom x Popchips Partnership 2018
Viacom x Popchips Partnership 2018
Kris Nguyen
 
PORTFOLIO - VIVEK KAYSHAP
PORTFOLIO - VIVEK KAYSHAPPORTFOLIO - VIVEK KAYSHAP
PORTFOLIO - VIVEK KAYSHAP
Vivek Kayshap
 
DocAviv - Roadmap to the Future of Docs
DocAviv - Roadmap to the Future of DocsDocAviv - Roadmap to the Future of Docs
DocAviv - Roadmap to the Future of Docs
Brian Newman
 
Video Marketing Presentation
Video Marketing PresentationVideo Marketing Presentation
Video Marketing Presentation
JcMETAV
 
Men's Health FITGUY 2017
Men's Health FITGUY 2017Men's Health FITGUY 2017
Men's Health FITGUY 2017
SPH Magazines
 
Mnsmediabio
MnsmediabioMnsmediabio
Mnsmediabio
mnsmedia
 
Money Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdf
Money Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdfMoney Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdf
Money Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdf
Rich Wealthy and Successful
 
Frooto relaunched
Frooto relaunchedFrooto relaunched
Frooto relaunched
Shayan Alwani
 
13 Steps to Operating a Successful Halloween Event
13 Steps to Operating a Successful Halloween Event13 Steps to Operating a Successful Halloween Event
13 Steps to Operating a Successful Halloween Event
Leonard Pickel
 
Roker Labs Food Report - Sept 2015
Roker Labs Food Report - Sept 2015Roker Labs Food Report - Sept 2015
Roker Labs Food Report - Sept 2015
Al Roker Entertanment
 
959289 634382366716327500
959289 634382366716327500959289 634382366716327500
959289 634382366716327500muhammed anees
 

Similar to Pro oats presentation (ellie marie keene) (20)

BB-2015-SponsorPackage final
BB-2015-SponsorPackage finalBB-2015-SponsorPackage final
BB-2015-SponsorPackage final
 
Rsm 250 final presentation
Rsm 250 final presentationRsm 250 final presentation
Rsm 250 final presentation
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Personal Experience with Hospitality Marketing
Personal Experience with Hospitality MarketingPersonal Experience with Hospitality Marketing
Personal Experience with Hospitality Marketing
 
Moulin Rouge Sponsorship Presentation
Moulin Rouge Sponsorship PresentationMoulin Rouge Sponsorship Presentation
Moulin Rouge Sponsorship Presentation
 
PVITALE_CaseStudies_2000 to 2015
PVITALE_CaseStudies_2000 to 2015PVITALE_CaseStudies_2000 to 2015
PVITALE_CaseStudies_2000 to 2015
 
Advertising Club of Westchester 2013 Big W winners
Advertising Club of Westchester 2013 Big W winnersAdvertising Club of Westchester 2013 Big W winners
Advertising Club of Westchester 2013 Big W winners
 
Women\'s Professional Soccer Campaign
Women\'s Professional Soccer CampaignWomen\'s Professional Soccer Campaign
Women\'s Professional Soccer Campaign
 
Viacom x Popchips Partnership 2018
Viacom x Popchips Partnership 2018Viacom x Popchips Partnership 2018
Viacom x Popchips Partnership 2018
 
PORTFOLIO - VIVEK KAYSHAP
PORTFOLIO - VIVEK KAYSHAPPORTFOLIO - VIVEK KAYSHAP
PORTFOLIO - VIVEK KAYSHAP
 
DocAviv - Roadmap to the Future of Docs
DocAviv - Roadmap to the Future of DocsDocAviv - Roadmap to the Future of Docs
DocAviv - Roadmap to the Future of Docs
 
Video Marketing Presentation
Video Marketing PresentationVideo Marketing Presentation
Video Marketing Presentation
 
Men's Health FITGUY 2017
Men's Health FITGUY 2017Men's Health FITGUY 2017
Men's Health FITGUY 2017
 
Mnsmediabio
MnsmediabioMnsmediabio
Mnsmediabio
 
Money Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdf
Money Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdfMoney Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdf
Money Ideas: How To Make Money On Youtube In 2023 | Mr Beast #47.pdf
 
Frooto relaunched
Frooto relaunchedFrooto relaunched
Frooto relaunched
 
13 Steps to Operating a Successful Halloween Event
13 Steps to Operating a Successful Halloween Event13 Steps to Operating a Successful Halloween Event
13 Steps to Operating a Successful Halloween Event
 
Roker Labs Food Report - Sept 2015
Roker Labs Food Report - Sept 2015Roker Labs Food Report - Sept 2015
Roker Labs Food Report - Sept 2015
 
folio final_LOW
folio final_LOWfolio final_LOW
folio final_LOW
 
959289 634382366716327500
959289 634382366716327500959289 634382366716327500
959289 634382366716327500
 

More from Elliemariekeene1

Digipak ideas
Digipak ideasDigipak ideas
Digipak ideas
Elliemariekeene1
 
Ellie andrew goodwins theory
Ellie andrew goodwins theoryEllie andrew goodwins theory
Ellie andrew goodwins theoryElliemariekeene1
 
Adventure film for a young audience
Adventure film for a young audienceAdventure film for a young audience
Adventure film for a young audienceElliemariekeene1
 

More from Elliemariekeene1 (6)

Digipak ideas
Digipak ideasDigipak ideas
Digipak ideas
 
Marketuing ellie]
Marketuing ellie]Marketuing ellie]
Marketuing ellie]
 
Laura mulvey ellie
Laura mulvey ellieLaura mulvey ellie
Laura mulvey ellie
 
Ellie andrew goodwins theory
Ellie andrew goodwins theoryEllie andrew goodwins theory
Ellie andrew goodwins theory
 
Adventure film for a young audience
Adventure film for a young audienceAdventure film for a young audience
Adventure film for a young audience
 
Yourprezi
YourpreziYourprezi
Yourprezi
 

Recently uploaded

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Cut-the-SaaS
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
offisadizayn
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Pascal Fintoni
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
DeepakTripathi733493
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BalmerLawrie
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert

Recently uploaded (20)

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly BulletinBLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
 
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
5 Big Bets for 2024 - Jamie A. Lee, Stripes Co
 
10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan10 Videos Any Business Can Make Right Now! - Shelly Nathan
10 Videos Any Business Can Make Right Now! - Shelly Nathan
 
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponMetaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
 
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...Unlocking Everyday Narratives: The Power of Storytelling in Marketing  - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman,  Wiideman Consulting GroupSEO Master Class - Steve Wiideman,  Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdfOffissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
 
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
 
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
34-Rahul-Mande.pdf PROJECT REPORT MBA 4TH SEMESTER
 
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly BulletinBLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
 
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuWinning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis Yu
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 

Pro oats presentation (ellie marie keene)

  • 1. J³EA AgencyJ³EA Agency Annabel DinesAnnabel Dines Ellie KeeneEllie Keene Joshua HendriksJoshua Hendriks Josephine Cournil-DalyJosephine Cournil-Daly Lim Jia YinLim Jia Yin
  • 2. About the productAbout the product  ProOatsProOats  Healthy cereal barHealthy cereal bar  Low in fat and high in proteinLow in fat and high in protein  Made from Oats, Wheat Flour and Protein powderMade from Oats, Wheat Flour and Protein powder
  • 3. Our objectivesOur objectives  Create brand awarenessCreate brand awareness  Promote the new cereal bar’s image/ personality asPromote the new cereal bar’s image/ personality as fun, active, adventurous, on-the-go and thrilling; thatfun, active, adventurous, on-the-go and thrilling; that links to an active lifestylelinks to an active lifestyle  To reach as many people in the UK as possibleTo reach as many people in the UK as possible  Generate online buzzGenerate online buzz 
  • 4. Target audienceTarget audience  Aged 16-25Aged 16-25  Male/ female/ otherMale/ female/ other  Lower disposable incomeLower disposable income  On-the-go (students, office, etc.)On-the-go (students, office, etc.)  Active lifestyleActive lifestyle
  • 5. Our Integrated Marketing CommunicationsOur Integrated Marketing Communications  2 day (weekend) outdoor2 day (weekend) outdoor eventevent  TV advertisementTV advertisement  CinemaCinema  RadioRadio  MagazineMagazine  GraffitiGraffiti   PostersPosters  FlyersFlyers  Social media (Facebook,Social media (Facebook, Twitter, Instagram,Twitter, Instagram, Snapchat, YouTube)Snapchat, YouTube)  Press releasePress release  Public RelationsPublic Relations 
  • 6. Pre-event promotionPre-event promotion  RadioRadio  MagazineMagazine  PostersPosters  FlyersFlyers  Social mediaSocial media  Press releasePress release
  • 7. Radio (pre-event)Radio (pre-event)  Promotion of ProOatsPromotion of ProOats  High traffic (Weekdays 4.30pm – 6.30pm)High traffic (Weekdays 4.30pm – 6.30pm)  Association of DJs with ProOatsAssociation of DJs with ProOats  Social media promotionSocial media promotion
  • 8. Magazines, posters, flyers (pre-event)Magazines, posters, flyers (pre-event)  Promoting ProOats eventPromoting ProOats event  Direct invitationsDirect invitations  Social media websites includedSocial media websites included
  • 9. Social media (pre-event)Social media (pre-event)  Facebook, Twitter, Instagram, Snapchat and YouTubeFacebook, Twitter, Instagram, Snapchat and YouTube  ScreenshotsScreenshots 
  • 10. Big ProOats outdoor event (Brighton)Big ProOats outdoor event (Brighton)  2 days, Saturday and Sunday, 10am – 10pm2 days, Saturday and Sunday, 10am – 10pm  FREE entry, tickets sold for individual competitionsFREE entry, tickets sold for individual competitions  ProOats stalls (wrapper designs)ProOats stalls (wrapper designs)  3 main sport attractions: Skateboarding, BMX (bicycle motocross) and3 main sport attractions: Skateboarding, BMX (bicycle motocross) and surfingsurfing  Graffiti (in conjunction with brand design)Graffiti (in conjunction with brand design)  Local DJs (partnership with local radios)Local DJs (partnership with local radios)  Other stalls (food and drinks, games)Other stalls (food and drinks, games)  Fireworks finale on Sunday night with big ProOats giveawayFireworks finale on Sunday night with big ProOats giveaway  *whole event will be filmed to use in TV advertisement*whole event will be filmed to use in TV advertisement  
  • 11. During eventDuring event  Strong social media presenceStrong social media presence  Online competitions (best photo)Online competitions (best photo)  Trending on all social media platformsTrending on all social media platforms
  • 12. Post event promotionPost event promotion  TV advertisementTV advertisement  CinemaCinema  Social mediaSocial media  Press releasePress release  Public relationsPublic relations  GraffitiGraffiti  MagazineMagazine 
  • 13. TV Advertisement (post event)TV Advertisement (post event)  See handout and storyboardSee handout and storyboard  Editing and production (4-6 weeks)Editing and production (4-6 weeks)  30 seconds (Television)30 seconds (Television)  5 Adverts: Whole event, skateboarding, BMX, surfing and5 Adverts: Whole event, skateboarding, BMX, surfing and graffitigraffiti OtherOther  Social media: <10 secondsSocial media: <10 seconds  Cinema: 30 secondsCinema: 30 seconds
  • 14. GraffitiGraffiti  Display of event graffitiDisplay of event graffiti  Locations – locally, nationallyLocations – locally, nationally
  • 15. Social media (post event)Social media (post event)  Clips of eventClips of event  Introducing new recipes with the cereal barIntroducing new recipes with the cereal bar  ScreenshotsScreenshots
  • 16. Public relations (post event)Public relations (post event)  Invite YouTubers, bloggers to event with VIP access andInvite YouTubers, bloggers to event with VIP access and freebies (giveaways on their channel or blogs)freebies (giveaways on their channel or blogs)  Associate ProOats cereal bar with gyms (nutritionists,Associate ProOats cereal bar with gyms (nutritionists, personal trainers, vending machines etc.)personal trainers, vending machines etc.)  Cereal bar recipes launch; versatilityCereal bar recipes launch; versatility  Martin Macdonald and Amanda FreeMartin Macdonald and Amanda Free  
  • 17. Point of sale (post event)Point of sale (post event)  Supermarkets (Tesco, Sainsbury’s, Waitrose)Supermarkets (Tesco, Sainsbury’s, Waitrose)  SamplesSamples  Impulse items (2 weeks)Impulse items (2 weeks)  Eye levelEye level  Next to other cereal brandsNext to other cereal brands
  • 19. Thank you for yourThank you for your time and attention!time and attention!