2. The next generation of PR pros is emerging into a
world that has never been more exciting in terms of
possibilities, but never been more frightening in
terms of potential pitfalls.
- PRWeek editor-in-chief Steve Barrett
4. 2011 2016
• Работа с native advertising и promoted
posts;
• Посев viral video;
• Работа с influencers;
• Генерирование трафика на landing
pages, с AB тестированием объявлений,
работы с тонкими настройками в
оптимизации рекламных кампаний.
• Пресс-туры;
• Media relations;
• Пресс-конференции;
• Пресс-релизы;
• Пресс-паки;
• Сообщества в социальных медиа;
• Организация ивентов…
5. PR-менеджер made in USA
proven experience using data strong quantitative analysis skills
executing integrated PR campaigns across social media platforms
Oversee partnerships with brand digital teams drive relevant positioning
Understands customer trends help drive growth and brand awareness
6. They have no awareness of the so-called "digital
revolution," because they grew up with digital
media and it is second nature to them.