Monash University PRM Seminar
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This document discusses social media use among researchers: 1. It introduces social media and defines it as tools that facilitate internet-based conversation, moving from a broadcast to many-to-many communication model. 2. A survey of researcher social media use shows most engage on blogs, Google+, Facebook, and Twitter for personal and professional purposes, with fewer using more niche platforms. 3. Opportunities of social media for researchers include accessing experts, motivation, disseminating findings, collaboration, and career benefits, though there are also risks like confidentiality breaches and citations by others.
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Monash University PRM Seminar
- 1. 4-Aug-14 HughStephens Social media in research PRM Communication Seminar, 5 Aug 2014 Available: http://bit.ly/monashPRM14
- 2. 4-Aug-14 • Introduction to social media • Where are researchers? • What are the opportunities? • What are the risks? • How people use it 2 Agenda
- 3. 4-Aug-141. Introduction to social media 1 3
- 4. 4-Aug-14
- 5. 4-Aug-14 Social media is any tool that uses the internet to facilitate conversation. It is the shift from a broadcast model of communication to a many-to-many model of communication. (adapted from Solis, 2010)
- 6. 4-Aug-14 6 The Social Media Exchange adapted from Larson & Watson, 2011
- 7. 4-Aug-14 Use Between Researchers Use with media, “the public” Personal Use Blogs Google+ Facebook Flickr Tumblr Facebook Profiles Reddit DeviantArt Non-research blogs Pinterest Research outcome blogs Facebook Pages Closed Facebook Groups LinkedIn Sector blogs Twitter YouTube CEO blogs Sector-specific ?? Internal networks e.g. Yammer Journal platforms e.g. BMJ forums Academia.edu
- 8. 4-Aug-14 0% 20% 40% 60% 80% 100% 14-19 20-29 30-39 40-49 50-64 65+ %ofUsers Age Bracket Proportion who Access the Internet minor trend: as age Source: Yellow Social Media 2013
- 9. 4-Aug-14 Do not use social media Frequency of SNS use More than five times a day Everyday Most days A few times a week Once a Week Less than weekly Never
- 10. 4-Aug-14 0% 20% 40% 60% 80% 100% SNS platforms used Source: Yellow Social Media Jun-13
- 11. 4-Aug-14 Audience and activity 11 Think not just of where they are, but where they engage Audience Activity ? ?
- 12. 4-Aug-14
- 13. 4-Aug-14 2. Where is research online?
- 14. 4-Aug-14 Researchers online • General – #phdchat on Twitter • UK: 1930-2030 GMT Wed Nights • AU: 1st Wednesday monthly, 1900-2000 AEST • #PhDtoPresent: what happens ‘post-PhD’ (seminar) – http://bit.ly/1mfaNig – Blogs++++++ – Inger Mewburn (@thesiswhisperer) ANU academic • Sector specific – …anywhere and everywhere – Look @ your key stakeholders/influencers 14
- 15. 4-Aug-14 15
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- 17. 4-Aug-14 2. What are the opportunities?
- 18. 4-Aug-14 • “Learn stuff” & access experts • Motivation (e.g. getting the damn thesis written) • Disseminate research findings • Build collaborations locally/globally • Become well-known in a sector (?future career) • Social opportunities / meet people with similar interests 18 Opportunities activity Opportunities abound, but you need to choose your poison
- 19. 4-Aug-14 4. What are the risks?
- 20. 4-Aug-14 Be careful when talking about results & data • Publications – is it already in the “public domain”? –Little evidence to date about publications vetoing papers as they have had bits Tweeted • Data privacy/confidentiality breach (!) • Citations / re-use by others • Time sink / stuck in the rabbit hole 20 Not everything is sunshine & roses
- 21. 4-Aug-14 5. How is it used?
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Editor's Notes
- Strategy execution avenues
- Much like a non-randomized study, you can prove anything can happen with social media. Won’t solve world problems. YMMV.
- Question of intent. Why are they there?