The document outlines a structured approach to effectively communicate science by defining a clear story that includes need, approach, supporting evidence, evaluation, and conclusion. It emphasizes knowing the audience and organizing the content into a roadmap with specific sections. Additionally, it includes time management challenges for preparing concise presentations.

1. How to communicate science
effectively

3. Define the Story
• Need
• Approach
• Supporting evidence
• Evaluation
• Conclusion

4. Know your audience
Message Audience
It’s not about you, it’s about them and the message

5. Organise the Story
• Roadmap – Story board
Set out sections:
Need
Approach
Supporting evidence
Evaluation
Conclusion

6. Working
title
Method
1
Method
2
Method
3
Method
4
Discus’n
1
Discus’n
2
Discus’n
3
Discus’n
4
Result
1
Figures
1,2
Result
2
Result
4
Tables
1,2
Figure
6
Result
3
Figures
3,4,5
talk1? talk2?
NeedNeed 1Need

8. Action time
•Two minutes elevator test
challenge
•One minute shake hand
challenge
•15 words highlights of the
show challenge

9. You have 15 minutes to prepare
• Need
• Approach
• Supporting evidence
• Evaluation
• Conclusion