Chris Fougere provides the secret to increasing print ad sales by 3x with four simple words: "Go to our website". He explains that print ad sales reps are only interested in selling ad space, not results, and will encourage consistent advertising without proof of effectiveness. However, including a call to action to "go to our website" allows businesses to drive customers online for information and special offers, saving up to 90% on advertising costs while increasing results 3x. Fougere offers a free 45-minute keynote speech called "The 7 Secrets Your Print Ad Rep Won't Tell You" that provides more tips beyond the four word solution and reveals how one of his print ads generated over 3,600 responses.