Basic Web Design
Principles and
Elements
Basic Web Design Principles
The most important factor in web design
is the end user. So, in designing your
own web pages, remember the following
principles:
Principle #1: Visual Language
1. Use a consistent template on
each page with a uniform color
scheme.
Principle #1: Visual Language
2. Create the most contrast in
the area where you want more
attention to.
Principle #1: Visual
Language
3. Avoid too large or too
small font size. Avoid too
many typefaces too.
Principle #1: Visual
Language
4. Use common font style to
similar items across the web
pages.
Principle #1: Visual
Language
5. Make important links or
menus more prominent in
terms of color.
Principle #1: Visual Language
6. Use high-quality
pictures
Principle #1: Visual Language
7. Images used should follow the rule of
thirds as a rough guideline. “The rule of
thirds states than an image is most
pleasing when its subjects or regions are
composed along imaginary lines which
divide the image into thirds — both
vertically and horizontally.”
Principle #2:
Balance
There should be a balance distribution of
heavy and light elements on the page.
Proper alignment of text
and images in a web
page helps maintain
consistency in design.
Important
information
is placed near
the top.
The size of a
button should be
proportional to its
expected
frequency of use.
Group similar things together in terms of
shape, color or shading.
Create a pattern which will make your page
easier to use, remember and understand
Principle #3:
Paradox of
Choice
“Paradox of choice
means the more
choices you provide,
the easier for others to
choose nothing.”
Hence, you should
eliminate unimportant
or distracting menus
or options.
Focus on
user
needs.
Design around
context of the
multiuser in a
multi-screen
and in a multi-
device.
Principle #4:
Focus on
Content
Know the purpose of your web page so you
could match the content with the purpose.
Content should be spellchecked.
Content should be organized.
There should
be a clear
delivery of
content.
Include
images
on your
content
not just
pure
text.
Content should be updated. Always add
something new to your content. If you have
nothing to add, you can pick some free
articles or free e-books at:
http://www.web-source.net/free_articles.htm or
http://www.web-source.net/free_ebooks.htm
• Just make sure to acknowledge the author or include the
author’s resource box.
Principle #5:
Simplify
Minimal design does not always mean
an effective design. However, when
choosing between simple and the
opposite, the former is always a better
choice than the latter. Hence, strive to
have a simple design.
Keep content simple.
Use minimal animated graphics.
Maintain a look and feel across all the
web pages.
Activity
Directions: Create a logo of your section and apply the
Principles of Design
Principle #1: Visual Language
Principle #2: Balance
Principle #3: Paradox of Choice
Principle #4: Focus on Content
Principle #5: Simplify
Basic Web
Design
Elements
Web design elements are building
blocks of a webpage. Here are the basic
elements that were handpicked and
organized for you to consider in your web
design:
Element #1:
Illustrations and
Styles
Illustrations
include lines,
shapes, texture
and color which
are fundamental
elements that
should not be
overlooked.
Lines are used to
organize, connect,
and separate
information and
design elements.
Combined with
shapes, color, and
texture they give us a
visual grammar
which you can use to
communicate.
Element #2:
Links
• Links are the most basic
interface on web pages. Links
should be distinctive in color from
other types of text in a webpage.
Keep links and regular text styled
consistently to avoid users from
thinking whether or not the text
is a link.
• Make sure your links are
working.
Element #3:
Buttons and
Menus
• Just like links, buttons and
menus are also essential to web
pages and they too need
consistent styles.
• Buttons and menus should be
well-organized.
• Button labels and menus should
be clear and easy to understand.
Element #4:
Images
• Images also aids in
communicating
your message to the
viewers. Aside from
being used as fillers,
images also helps in
leaving a lasting
first impression.
• Use specific images that are related to your
content so that it will draw attention not only to
the content but to your web page as a whole.
Web Templates and
WYSIWYG Platforms
WYSIWYG = “what you see is what you get”
• In this kind of platform, no coding skills
are required. Instead, you manipulate
with design components using an editor
window and get the chance to choose
what elements are placed on your page.
• Web templates are unique full page
layout that contains generic
information which can be replaced
by the users with their own personal
information.
PRINCIPLES-OF-WFSSSSSSSFFFEB-DESIGN.pptx

PRINCIPLES-OF-WFSSSSSSSFFFEB-DESIGN.pptx