Marketing Management 16 Global Edition by Philip Kotler test bank.docx
Principles of Management PowerPoint presentation
1.
2. Objectives Of Management
Getting Maximum Results with Minimum Efforts .
Increasing the Efficiency of factors of Production .
Maximum Prosperity for Employer and Employees .
Human betterment and Social Justice .
3. Setting Objectives
The process of establishing a direction for learning .
Objectives set out what a business is trying to achieve . They
should be based on organizational strategy and be aligned
with corporate vision , mission , and values .
Objectives are set to convert strategic vision and mission into
specific performance targets .
4. Qualitative And Quantitative Approach's
The qualitative approach draws on a managers
experience and expertise , which together hone
keen business instincts concerning the likelihood
of success.
The quantitative approach is more formal . Using
mathematical reasoning , a manager derives the
solutions on paper and puts it into practice .
5. Management By Objectives (MBO)
Management By Objectives (MBO), also known as
Management By Results (MBR) . It was first popularized
by Peter Drucker in 1954. Management by objectives is
the process in which the superior and the subordinate
jointly identify the objectives desired to be achieved by
the subordinate in tune with the overall results
expected .
6. Manager Vs. Leader
The main difference between leaders and managers
is that leaders have people follow them while
managers have people who work for them . A
successful business owner needs to get their team
on board to follow them towards their vision of
success .
7. Qualities Of A Good Leader
10 Characteristics of a Good Leader :-
• Integrity
• Ability to Delegate
• Communication
• Self – Awareness
• Gratitude
• Learning Agility
• Influence
• Empathy
• Courage
• Respect
8. Leadership Styles
Leadership Style are classification
of how a person behaves while leading
a group . Lewyn ’s leadership styles are
Authoritarian , Laissez – Faire ,
Democratic and Bureaucratic .
9. Authoritarian
• Directive behaviors
• Decides alone
• Focuses on tasks
Laissez-Faire
• Permissive
• Abstains from leading
• Power with staff
Democratic
• Open communication
• Team leader
• Focuses on people
Bureaucratic
• Insecure
• Knows the rules
• Impersonal