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Qualities – data/percentages Subjective qualities - opinions What questions should you be asking? What is your favourite genre?  Thriller  Comedy  Action  Drama What do you like about sci-fi films? Who is your audience? What makes them see a film? What do they like in films? How do they watch them?

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Primary Research

  • 1. Qualities – data/percentages Subjective qualities - opinions What questions should you be asking? What is your favourite genre?  Thriller  Comedy  Action  Drama What do you like about sci-fi films? Who is your audience? What makes them see a film? What do they like in films? How do they watch them?