This document contains questions asked in a quantitative audience research survey about media consumption habits. It asks about age and gender, movie watching frequency and favorite genre, where trailers were last seen and their importance, social media usage, and preferences for teaser versus theatrical trailers.

1. Media
Quantitative
Audience Research Responses

2. How old are you?/Are you male or
female?

3. How many times in a month do you go
to the cinema/ What’s your favourite film
genre?

4. Where was the last place you saw it?/Where
do you usually watch trailers?/Do you think
teaser trailers are important?

5. What social networking site do you use?/Do
you prefer teaser or theatrical trailers?